$viewFile = '/home/q6q2vhgk77o3/public_html/app/View/Layouts/site_default.ctp' $dataForView = array( 'data' => array( 'PressRelease' => array( 'id' => '5783', 'company_id' => '0', 'staff_user_id' => '1', 'admin_user_id' => '1', 'submitted_by' => 'admin', 'plan_id' => '1', 'title' => 'Alia Bhatt is ‘Made of Pride’', 'slug' => '9945-alia-bhatt-is-made-of-pride.html', 'summary' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film', 'body' => '<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film, 'Made of Pride'. It showcases Alia's relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted actor with her resilience and dynamism truly represents the brand's philosophy that takes an exciting new turn with this bold and empowering campaign. </p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational & contemporary. A shift from black & white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics “Watch out! I’m here to slay, Hit me with your brightest light. I’ll stare back. I’m made of pride.” The 360-degree integrated campaign will be seen across TV, Digital, Print & OOH.</p> <p>Commenting on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience.  In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life”. </p> <p>Commenting on the launch, Actor Alia Bhatt, said, “I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of ‘Made of Pride'. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success.  I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life”</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle. </p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.”</p> <p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film, 'Made of Pride'. It showcases Alia's relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted actor with her resilience and dynamism truly represents the brand's philosophy that takes an exciting new turn with this bold and empowering campaign. </p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational & contemporary. A shift from black & white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics “Watch out! I’m here to slay, Hit me with your brightest light. I’ll stare back. I’m made of pride.” The 360-degree integrated campaign will be seen across TV, Digital, Print & OOH.</p> <p>Commenting on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience.  In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life”. </p> <p>Commenting on the launch, Actor Alia Bhatt, said, “I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of ‘Made of Pride'. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success.  I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life”</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle. </p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.”</p> <p> </p> ', 'msa_id' => '0', 'state_id' => '0', 'country_id' => '101', 'iframe_url' => '', 'contact_name' => '', 'phone' => '', 'email' => '', 'zip_code' => '', 'translated_page' => false, 'release_date' => '2022-01-11 16:00:00', 'stock_ticker' => null, 'status' => '1', 'created' => '2022-01-31 15:46:34', 'disapprove_date' => null, 'disapproval_reason' => null, 'is_paid' => false, 'views' => '192', 'contact_phone' => '', 'pr_logo_path' => null, 'pr_logo' => null, 'tos' => true, 'seo_key_words' => 'Blenders Pride, Alia Bhatt, Made of Pride,', 'ip_address' => '103.59.75.103', 'import_status' => false, 'updated' => '2022-08-16 08:35:14' ), 'Plan' => array( 'id' => '1', 'plan_category_id' => '2', 'plan_type' => 'single', 'name' => '', 'price' => '0.00', 'features' => '', 'credit_to_charge' => '0', 'words_release' => '0', 'words_release_amount' => '0.00', 'translation_amount' => '0.00', 'number_pr' => '1', 'add_word_limit' => '0', 'add_word_amount' => '0.00', 'category_limit' => '0', 'add_category_charges' => '100.00', 'msa_limit' => '0', 'add_msa_charges' => '0.00', 'state_limit' => '4120', 'add_state_charges' => '0.00', 'bulk_discount_amount' => '0.00', 'cycle_period' => 'monthly', 'cycle_number' => '0', 'setup_fee' => '0.00', 'translate_charges' => '0.00', 'status' => '1', 'updated' => '2019-05-23 12:44:02', 'created' => '2019-05-23 12:44:02', 'PlanCategory' => array( [maximum depth reached] ) ), 'Company' => array( 'id' => null, 'name' => null, 'slug' => null, 'organization_type_id' => null, 'job_title' => null, 'country_id' => null, 'state' => null, 'zip_code' => null, 'symbol' => null, 'address' => null, 'fb_link' => null, 'twitter_link' => null, 'youtube_link' => null, 'instagram' => null, 'pinterest' => null, 'contact_name' => null, 'email' => null, 'phone_number' => null, 'city' => null, 'fax_number' => null, 'web_site' => null, 'blog_url' => null, 'tumblr' => null, 'linkedin' => null, 'about_us' => null, 'description' => null, 'hear_about_us' => null, 'logo' => null, 'logo_path' => null, 'banner_image' => null, 'banner_path' => null, 'term_and_conditions' => null, 'status' => null, 'approved_by' => null, 'payment_status' => null, 'disapproval_reason' => null, 'disapproval_date' => null, 'suspended_date' => null, 'updated' => null, 'created' => null ), 'PressSeo' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ) ), 'PressYoutube' => array(), 'PressImage' => array( (int) 0 => array( [maximum depth reached] ) ), 'PressPoadcast' => array(), 'Category' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ) ), 'Msa' => array(), 'State' => array(), 'Distribution' => array() ), 'meta_description' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film', 'meta_keyword' => '', 'company' => 'EasyPressWire', 'release_date' => '2022-01-11 16:00:00', 'companylogo' => 'https://www.easypresswire.com/img/epw_white.png', 'contact_name' => 'EasyPressWire', 'width' => (int) 200, 'height' => (int) 200, 'singleImage' => array( (int) 0 => array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) ), 'title_for_layout' => 'Alia Bhatt is ‘Made of Pride’', 'model' => 'PressRelease', 'controller' => 'releases', 'sliderWidth' => (int) 300, 'sliderHeight' => (int) 0, 'thumbWidth' => (int) 200, 'thumbHeight' => (int) 0, 'dateformate' => '<p>D, F d, Y g:i A</p>', 'plancategory' => array( 'online-media-post-plus' => 'Online Media Post Plus' ), 'action' => 'release', 'siteName' => 'EasyPressWire', 'content_for_layout' => ' <link rel="stylesheet" type="text/css" href="/plugins/lightslider/css/lightslider.css"/> <script type="text/javascript" src="/plugins/lightslider/js/lightslider.js"></script> <link rel="stylesheet" type="text/css" href="/plugins/lightslider/css/lightgallery.css"/> <script type="text/javascript" src="/plugins/lightslider/js/lightgallery.js"></script> <link rel="stylesheet" type="text/css" href="/plugins/owlcarousel/owl.carousel.min.css"/> <script type="text/javascript" src="/plugins/owlcarousel/owl.carousel.min.js"></script> <style type="text/css"> #PressReleaseform section:not(:first-of-type) { display: none; } #PressReleaseform .action-button { width: 100px; background: #27AE60; font-weight: bold; color: white; border: 0 none; border-radius: 1px; cursor: pointer; padding: 10px 5px; margin: 10px 5px; } #PressReleaseform .action-button:hover, #PressReleaseform .action-button:focus { box-shadow: 0 0 0 2px white, 0 0 0 3px #27AE60; } .primageslider{ border:none !important; } .lSSlideOuter .lSPager.lSGallery{ display:none !important; } img{margin:0 1% 0 1%;} </style> <div id="main-content" class="row single-post"> <div id="content" class="col-lg-12 content"> <div class="panel panel-default"> <div class="panel-body" style="width:100%;" > <div class="box"> <h1 class="box-title">Alia Bhatt is ‘Made of Pride’</h1> <div class="row"> <div class="col-sm-6 company-dtails"> <div id="prev_company_name" class="ew-compnay float-left"> </div> <div class="ew-date-sm"> Posted On Tue, January 11, 2022, 4:00 PM </div> </div> <div class="full ew-pr-social margin-bottom20 col-sm-6"> <ul class='sharelinks'><li class='ew-date-sm'>Share this article </li><li class='ew-facebook'><a target='_blank' id='prev-facebook' rel='nofollow' href='https://www.facebook.com/sharer.php?u=https://www.easypresswire.com/release/9945-alia-bhatt-is-made-of-pride.html'></a></li><li class='ew-linkedin'><a target='_blank' rel='nofollow' href='https://www.linkedin.com/shareArticle?mini=true&url=https://www.easypresswire.com/release/9945-alia-bhatt-is-made-of-pride.html&title=Alia Bhatt is ‘Made of Pride’&source=Blenders Pride introduces its new brand ambassador in a captivating new campaign film' title='Share to LinkedIn' ></a></li><li class='ew-twitter'><a target='_blank' href='https://twitter.com/share?text=Alia Bhatt is ‘Made of Pride’&url=https://www.easypresswire.com/release/9945-alia-bhatt-is-made-of-pride.html&via=easypresswire' onclick='window.open(this.href, 'targetWindow', 'toolbars=0,location=0,status=0,menubar=0,scrollbars=1,resizable=1,width=640,height=320,left=200,top=200'); return false;' data-title='Share to Twitter' title='Share to Twitter'></a></li><li class='ew-pinterest'><a target='_blank' rel='nofollow' href='https://pinterest.com/pin/create/button/?url=https://www.easypresswire.com/release/9945-alia-bhatt-is-made-of-pride.html&media=https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png&description=Blenders Pride introduces its new brand ambassador in a captivating new campaign film' title='Share to pinterest'></a></li><li class='ew-mail'><a target='_blank' href='mailto:?Subject=Alia Bhatt is ‘Made of Pride’&Body=Blenders Pride introduces its new brand ambassador in a captivating new campaign film https://www.easypresswire.com/release/9945-alia-bhatt-is-made-of-pride.html'></a></li><li class='ew-rss'><a target='_blank' href='https://www.easypresswire.com/rss/release.rss?s=9945-alia-bhatt-is-made-of-pride.html'></a></li></ul> </div> </div> <div class="summary">Blenders Pride introduces its new brand ambassador in a captivating new campaign film</div> <div class="row primageslider"> <div class="col-sm-12"> <div id='imageGallery'>{}<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fbf9f0c6e07-trace').style.display = (document.getElementById('cakeErr62fbf9f0c6e07-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: sliderImage [<b>APP/View/Releases/release.ctp</b>, line <b>102</b>]<div id="cakeErr62fbf9f0c6e07-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fbf9f0c6e07-code').style.display = (document.getElementById('cakeErr62fbf9f0c6e07-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fbf9f0c6e07-context').style.display = (document.getElementById('cakeErr62fbf9f0c6e07-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr62fbf9f0c6e07-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">                            $img</span><span style="color: #007700">=</span><span style="color: #DD0000">'<img  title="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$image</span><span style="color: #007700">[</span><span style="color: #DD0000">'image_text'</span><span style="color: #007700">].</span><span style="color: #DD0000">'" alt="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$image</span><span style="color: #007700">[</span><span style="color: #DD0000">'image_text'</span><span style="color: #007700">].</span><span style="color: #DD0000">'"  src="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$imgurl</span><span style="color: #007700">.</span><span style="color: #DD0000">'" class="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$image</span><span style="color: #007700">[</span><span style="color: #DD0000">'id'</span><span style="color: #007700">].</span><span style="color: #DD0000">'">'</span><span style="color: #007700">;</span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">                        </span><span style="color: #007700">} else {</span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">                            $img</span><span style="color: #007700">=</span><span style="color: #DD0000">'<img  title="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$image</span><span style="color: #007700">[</span><span style="color: #DD0000">'image_text'</span><span style="color: #007700">].</span><span style="color: #DD0000">'" alt="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$image</span><span style="color: #007700">[</span><span style="color: #DD0000">'image_text'</span><span style="color: #007700">].</span><span style="color: #DD0000">'"  src="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$sliderImage</span><span style="color: #007700">.</span><span style="color: #DD0000">'" class="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$image</span><span style="color: #007700">[</span><span style="color: #DD0000">'id'</span><span style="color: #007700">].</span><span style="color: #DD0000">'">'</span><span style="color: #007700">;</span></span></code></span></pre><pre id="cakeErr62fbf9f0c6e07-context" class="cake-context" style="display: none;">$viewFile = '/home/q6q2vhgk77o3/public_html/app/View/Releases/release.ctp' $dataForView = array( 'data' => array( 'PressRelease' => array( 'id' => '5783', 'company_id' => '0', 'staff_user_id' => '1', 'admin_user_id' => '1', 'submitted_by' => 'admin', 'plan_id' => '1', 'title' => 'Alia Bhatt is ‘Made of Pride’', 'slug' => '9945-alia-bhatt-is-made-of-pride.html', 'summary' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film', 'body' => '<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>&nbsp;</p> ', 'msa_id' => '0', 'state_id' => '0', 'country_id' => '101', 'iframe_url' => '', 'contact_name' => '', 'phone' => '', 'email' => '', 'zip_code' => '', 'translated_page' => false, 'release_date' => '2022-01-11 16:00:00', 'stock_ticker' => null, 'status' => '1', 'created' => '2022-01-31 15:46:34', 'disapprove_date' => null, 'disapproval_reason' => null, 'is_paid' => false, 'views' => '192', 'contact_phone' => '', 'pr_logo_path' => null, 'pr_logo' => null, 'tos' => true, 'seo_key_words' => 'Blenders Pride, Alia Bhatt, Made of Pride,', 'ip_address' => '103.59.75.103', 'import_status' => false, 'updated' => '2022-08-16 08:35:14' ), 'Plan' => array( 'id' => '1', 'plan_category_id' => '2', 'plan_type' => 'single', 'name' => '', 'price' => '0.00', 'features' => '', 'credit_to_charge' => '0', 'words_release' => '0', 'words_release_amount' => '0.00', 'translation_amount' => '0.00', 'number_pr' => '1', 'add_word_limit' => '0', 'add_word_amount' => '0.00', 'category_limit' => '0', 'add_category_charges' => '100.00', 'msa_limit' => '0', 'add_msa_charges' => '0.00', 'state_limit' => '4120', 'add_state_charges' => '0.00', 'bulk_discount_amount' => '0.00', 'cycle_period' => 'monthly', 'cycle_number' => '0', 'setup_fee' => '0.00', 'translate_charges' => '0.00', 'status' => '1', 'updated' => '2019-05-23 12:44:02', 'created' => '2019-05-23 12:44:02', 'PlanCategory' => array( [maximum depth reached] ) ), 'Company' => array( 'id' => null, 'name' => null, 'slug' => null, 'organization_type_id' => null, 'job_title' => null, 'country_id' => null, 'state' => null, 'zip_code' => null, 'symbol' => null, 'address' => null, 'fb_link' => null, 'twitter_link' => null, 'youtube_link' => null, 'instagram' => null, 'pinterest' => null, 'contact_name' => null, 'email' => null, 'phone_number' => null, 'city' => null, 'fax_number' => null, 'web_site' => null, 'blog_url' => null, 'tumblr' => null, 'linkedin' => null, 'about_us' => null, 'description' => null, 'hear_about_us' => null, 'logo' => null, 'logo_path' => null, 'banner_image' => null, 'banner_path' => null, 'term_and_conditions' => null, 'status' => null, 'approved_by' => null, 'payment_status' => null, 'disapproval_reason' => null, 'disapproval_date' => null, 'suspended_date' => null, 'updated' => null, 'created' => null ), 'PressSeo' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ) ), 'PressYoutube' => array(), 'PressImage' => array( (int) 0 => array( [maximum depth reached] ) ), 'PressPoadcast' => array(), 'Category' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ) ), 'Msa' => array(), 'State' => array(), 'Distribution' => array() ), 'meta_description' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film', 'meta_keyword' => '', 'company' => 'EasyPressWire', 'release_date' => '2022-01-11 16:00:00', 'companylogo' => 'https://www.easypresswire.com/img/epw_white.png', 'contact_name' => 'EasyPressWire', 'width' => (int) 200, 'height' => (int) 200, 'singleImage' => array( (int) 0 => array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) ), 'title_for_layout' => 'Alia Bhatt is ‘Made of Pride’', 'model' => 'PressRelease', 'controller' => 'releases', 'sliderWidth' => (int) 300, 'sliderHeight' => (int) 0, 'thumbWidth' => (int) 200, 'thumbHeight' => (int) 0, 'dateformate' => '<p>D, F d, Y g:i A</p>', 'plancategory' => array( 'online-media-post-plus' => 'Online Media Post Plus' ), 'action' => 'release', 'siteName' => 'EasyPressWire' ) $data = array( 'PressRelease' => array( 'id' => '5783', 'company_id' => '0', 'staff_user_id' => '1', 'admin_user_id' => '1', 'submitted_by' => 'admin', 'plan_id' => '1', 'title' => 'Alia Bhatt is ‘Made of Pride’', 'slug' => '9945-alia-bhatt-is-made-of-pride.html', 'summary' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film', 'body' => '<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>&nbsp;</p> ', 'msa_id' => '0', 'state_id' => '0', 'country_id' => '101', 'iframe_url' => '', 'contact_name' => '', 'phone' => '', 'email' => '', 'zip_code' => '', 'translated_page' => false, 'release_date' => '2022-01-11 16:00:00', 'stock_ticker' => null, 'status' => '1', 'created' => '2022-01-31 15:46:34', 'disapprove_date' => null, 'disapproval_reason' => null, 'is_paid' => false, 'views' => '192', 'contact_phone' => '', 'pr_logo_path' => null, 'pr_logo' => null, 'tos' => true, 'seo_key_words' => 'Blenders Pride, Alia Bhatt, Made of Pride,', 'ip_address' => '103.59.75.103', 'import_status' => false, 'updated' => '2022-08-16 08:35:14' ), 'Plan' => array( 'id' => '1', 'plan_category_id' => '2', 'plan_type' => 'single', 'name' => '', 'price' => '0.00', 'features' => '', 'credit_to_charge' => '0', 'words_release' => '0', 'words_release_amount' => '0.00', 'translation_amount' => '0.00', 'number_pr' => '1', 'add_word_limit' => '0', 'add_word_amount' => '0.00', 'category_limit' => '0', 'add_category_charges' => '100.00', 'msa_limit' => '0', 'add_msa_charges' => '0.00', 'state_limit' => '4120', 'add_state_charges' => '0.00', 'bulk_discount_amount' => '0.00', 'cycle_period' => 'monthly', 'cycle_number' => '0', 'setup_fee' => '0.00', 'translate_charges' => '0.00', 'status' => '1', 'updated' => '2019-05-23 12:44:02', 'created' => '2019-05-23 12:44:02', 'PlanCategory' => array( 'id' => '2', 'parent_id' => '1', 'lft' => '2', 'rght' => '3', 'name' => 'Single Online Media Post™', 'slug' => 'single-online-media-post', 'description' => '', 'meta_title' => '', 'meta_keyword' => '', 'meta_description' => '', 'word_limit' => '5000', 'is_country_allowed' => true, 'is_state_allowed' => true, 'is_msa_allowed' => true, 'status' => '1', 'update_status' => '0', 'is_translated' => false, 'updated' => '2019-05-23 12:29:29', 'created' => '2019-05-23 12:29:29' ) ), 'Company' => array( 'id' => null, 'name' => null, 'slug' => null, 'organization_type_id' => null, 'job_title' => null, 'country_id' => null, 'state' => null, 'zip_code' => null, 'symbol' => null, 'address' => null, 'fb_link' => null, 'twitter_link' => null, 'youtube_link' => null, 'instagram' => null, 'pinterest' => null, 'contact_name' => null, 'email' => null, 'phone_number' => null, 'city' => null, 'fax_number' => null, 'web_site' => null, 'blog_url' => null, 'tumblr' => null, 'linkedin' => null, 'about_us' => null, 'description' => null, 'hear_about_us' => null, 'logo' => null, 'logo_path' => null, 'banner_image' => null, 'banner_path' => null, 'term_and_conditions' => null, 'status' => null, 'approved_by' => null, 'payment_status' => null, 'disapproval_reason' => null, 'disapproval_date' => null, 'suspended_date' => null, 'updated' => null, 'created' => null ), 'PressSeo' => array( (int) 0 => array( 'id' => '31606', 'press_release_id' => '5783', 'keyword' => 'Blenders Pride', 'slug' => 'blenders-pride', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35', 'PressRelease' => array( [maximum depth reached] ) ), (int) 1 => array( 'id' => '31607', 'press_release_id' => '5783', 'keyword' => ' Alia Bhatt', 'slug' => 'alia-bhatt', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35', 'PressRelease' => array( [maximum depth reached] ) ), (int) 2 => array( 'id' => '31608', 'press_release_id' => '5783', 'keyword' => ' Made of Pride', 'slug' => 'made-of-pride', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35', 'PressRelease' => array( [maximum depth reached] ) ) ), 'PressYoutube' => array(), 'PressImage' => array( (int) 0 => array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) ), 'PressPoadcast' => array(), 'Category' => array( (int) 0 => array( 'id' => '6', 'parent_id' => '0', 'lft' => '29', 'rght' => '30', 'name' => 'Brands', 'slug' => 'brands', 'meta_title' => 'Brands Press Release Distribution | Submit Brands PR Online', 'meta_keyword' => '', 'meta_description' => 'Read the latest news and press releases on various brands. Submit your brands PR online for free at EasyPressWire. Sign-up now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:28:19', 'created' => '2019-06-21 16:19:11', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 1 => array( 'id' => '8', 'parent_id' => '0', 'lft' => '33', 'rght' => '34', 'name' => 'Entertainment', 'slug' => 'entertainment', 'meta_title' => 'Entertainment Press Release | Submit Entertainment Press Release | EPW', 'meta_keyword' => '', 'meta_description' => 'Publicize your company news, press releases and announcements through EasyPressWire. Submit Entertainment Press Release for free. Signup Now!', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:28:52', 'created' => '2019-06-21 16:19:37', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 2 => array( 'id' => '9', 'parent_id' => '0', 'lft' => '35', 'rght' => '36', 'name' => 'Lifestyle', 'slug' => 'lifestyle', 'meta_title' => 'Lifestyle Press Release | Submit Lifestyle Press Release Online | EPW', 'meta_keyword' => '', 'meta_description' => 'EasyPressWire offers free Lifestyle press release submission service. Submit your lifestyle press release now and get the relevant coverage. Sign-up Now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:29:04', 'created' => '2019-06-21 16:19:50', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 3 => array( 'id' => '23', 'parent_id' => '0', 'lft' => '63', 'rght' => '64', 'name' => 'Partnership', 'slug' => 'partnership', 'meta_title' => 'Business Partnership Press Release Distribution | Submit Partnership PR Online', 'meta_keyword' => '', 'meta_description' => 'Signup on EasyPressWire and choose from a wide network of free & premium business partnership press release distribution services. Submit a Press Release Now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-17 17:28:42', 'created' => '2019-10-03 11:48:59', 'CategoriesPressRelease' => array( [maximum depth reached] ) ) ), 'Msa' => array(), 'State' => array(), 'Distribution' => array() ) $meta_description = 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film' $meta_keyword = '' $company = 'EasyPressWire' $release_date = '2022-01-11 16:00:00' $companylogo = 'https://www.easypresswire.com/img/epw_white.png' $contact_name = 'EasyPressWire' $width = (int) 200 $height = (int) 200 $singleImage = array( (int) 0 => array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) ) $title_for_layout = 'Alia Bhatt is ‘Made of Pride’' $model = 'PressRelease' $controller = 'releases' $sliderWidth = (int) 1024 $sliderHeight = (int) 600 $thumbWidth = (int) 200 $thumbHeight = (int) 200 $dateformate = '<p>D, F d, Y g:i A</p>' $plancategory = array( 'online-media-post-plus' => 'Online Media Post Plus' ) $action = 'release' $siteName = 'EasyPressWire' $singleImageUrl = 'https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png' $image_path = '2022/01/31' $image_name = '61f7b65bd0613.png' $image = array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) $index = (int) 0 $imgurl = 'https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png' $fileUrl = '/home/q6q2vhgk77o3/public_html/app/webroot/files/company/press_image/2022/01/31/61f7b65bd0613.png' $e = object(ImagickException) { [protected] message => 'unable to open image '/home/q6q2vhgk77o3/public_html/app/webroot/files/company/press_image/thumb/sliderthumb_4395-200x200.jpg': No such file or directory @ error/blob.c/OpenBlob/3537' [protected] code => (int) 435 [protected] file => '/home/q6q2vhgk77o3/public_html/app/View/Helper/PostHelper.php' [protected] line => (int) 41 } $dsc = ''</pre><pre class="stack-trace">include - APP/View/Releases/release.ctp, line 102 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fbf9f0c79b2-trace').style.display = (document.getElementById('cakeErr62fbf9f0c79b2-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: thumburl [<b>APP/View/Releases/release.ctp</b>, line <b>106</b>]<div id="cakeErr62fbf9f0c79b2-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fbf9f0c79b2-code').style.display = (document.getElementById('cakeErr62fbf9f0c79b2-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fbf9f0c79b2-context').style.display = (document.getElementById('cakeErr62fbf9f0c79b2-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr62fbf9f0c79b2-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">                        </span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">                        </span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">                        </span><span style="color: #007700">echo </span><span style="color: #DD0000">"<a class='lightitem mainimg' data-sub-html='</span><span style="color: #0000BB">$dsc</span><span style="color: #DD0000">' data-thumb='</span><span style="color: #0000BB">$thumburl</span><span style="color: #DD0000">' data-src='</span><span style="color: #0000BB">$imgurl</span><span style="color: #DD0000">'></span><span style="color: #0000BB">$img</span><span style="color: #DD0000"><p></span><span style="color: #0000BB">$dsc</span><span style="color: #DD0000"></p></a>"</span><span style="color: #007700">;</span></span></code></span></pre><pre id="cakeErr62fbf9f0c79b2-context" class="cake-context" style="display: none;">$viewFile = '/home/q6q2vhgk77o3/public_html/app/View/Releases/release.ctp' $dataForView = array( 'data' => array( 'PressRelease' => array( 'id' => '5783', 'company_id' => '0', 'staff_user_id' => '1', 'admin_user_id' => '1', 'submitted_by' => 'admin', 'plan_id' => '1', 'title' => 'Alia Bhatt is ‘Made of Pride’', 'slug' => '9945-alia-bhatt-is-made-of-pride.html', 'summary' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film', 'body' => '<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>&nbsp;</p> ', 'msa_id' => '0', 'state_id' => '0', 'country_id' => '101', 'iframe_url' => '', 'contact_name' => '', 'phone' => '', 'email' => '', 'zip_code' => '', 'translated_page' => false, 'release_date' => '2022-01-11 16:00:00', 'stock_ticker' => null, 'status' => '1', 'created' => '2022-01-31 15:46:34', 'disapprove_date' => null, 'disapproval_reason' => null, 'is_paid' => false, 'views' => '192', 'contact_phone' => '', 'pr_logo_path' => null, 'pr_logo' => null, 'tos' => true, 'seo_key_words' => 'Blenders Pride, Alia Bhatt, Made of Pride,', 'ip_address' => '103.59.75.103', 'import_status' => false, 'updated' => '2022-08-16 08:35:14' ), 'Plan' => array( 'id' => '1', 'plan_category_id' => '2', 'plan_type' => 'single', 'name' => '', 'price' => '0.00', 'features' => '', 'credit_to_charge' => '0', 'words_release' => '0', 'words_release_amount' => '0.00', 'translation_amount' => '0.00', 'number_pr' => '1', 'add_word_limit' => '0', 'add_word_amount' => '0.00', 'category_limit' => '0', 'add_category_charges' => '100.00', 'msa_limit' => '0', 'add_msa_charges' => '0.00', 'state_limit' => '4120', 'add_state_charges' => '0.00', 'bulk_discount_amount' => '0.00', 'cycle_period' => 'monthly', 'cycle_number' => '0', 'setup_fee' => '0.00', 'translate_charges' => '0.00', 'status' => '1', 'updated' => '2019-05-23 12:44:02', 'created' => '2019-05-23 12:44:02', 'PlanCategory' => array( [maximum depth reached] ) ), 'Company' => array( 'id' => null, 'name' => null, 'slug' => null, 'organization_type_id' => null, 'job_title' => null, 'country_id' => null, 'state' => null, 'zip_code' => null, 'symbol' => null, 'address' => null, 'fb_link' => null, 'twitter_link' => null, 'youtube_link' => null, 'instagram' => null, 'pinterest' => null, 'contact_name' => null, 'email' => null, 'phone_number' => null, 'city' => null, 'fax_number' => null, 'web_site' => null, 'blog_url' => null, 'tumblr' => null, 'linkedin' => null, 'about_us' => null, 'description' => null, 'hear_about_us' => null, 'logo' => null, 'logo_path' => null, 'banner_image' => null, 'banner_path' => null, 'term_and_conditions' => null, 'status' => null, 'approved_by' => null, 'payment_status' => null, 'disapproval_reason' => null, 'disapproval_date' => null, 'suspended_date' => null, 'updated' => null, 'created' => null ), 'PressSeo' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ) ), 'PressYoutube' => array(), 'PressImage' => array( (int) 0 => array( [maximum depth reached] ) ), 'PressPoadcast' => array(), 'Category' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ) ), 'Msa' => array(), 'State' => array(), 'Distribution' => array() ), 'meta_description' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film', 'meta_keyword' => '', 'company' => 'EasyPressWire', 'release_date' => '2022-01-11 16:00:00', 'companylogo' => 'https://www.easypresswire.com/img/epw_white.png', 'contact_name' => 'EasyPressWire', 'width' => (int) 200, 'height' => (int) 200, 'singleImage' => array( (int) 0 => array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) ), 'title_for_layout' => 'Alia Bhatt is ‘Made of Pride’', 'model' => 'PressRelease', 'controller' => 'releases', 'sliderWidth' => (int) 300, 'sliderHeight' => (int) 0, 'thumbWidth' => (int) 200, 'thumbHeight' => (int) 0, 'dateformate' => '<p>D, F d, Y g:i A</p>', 'plancategory' => array( 'online-media-post-plus' => 'Online Media Post Plus' ), 'action' => 'release', 'siteName' => 'EasyPressWire' ) $data = array( 'PressRelease' => array( 'id' => '5783', 'company_id' => '0', 'staff_user_id' => '1', 'admin_user_id' => '1', 'submitted_by' => 'admin', 'plan_id' => '1', 'title' => 'Alia Bhatt is ‘Made of Pride’', 'slug' => '9945-alia-bhatt-is-made-of-pride.html', 'summary' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film', 'body' => '<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>&nbsp;</p> ', 'msa_id' => '0', 'state_id' => '0', 'country_id' => '101', 'iframe_url' => '', 'contact_name' => '', 'phone' => '', 'email' => '', 'zip_code' => '', 'translated_page' => false, 'release_date' => '2022-01-11 16:00:00', 'stock_ticker' => null, 'status' => '1', 'created' => '2022-01-31 15:46:34', 'disapprove_date' => null, 'disapproval_reason' => null, 'is_paid' => false, 'views' => '192', 'contact_phone' => '', 'pr_logo_path' => null, 'pr_logo' => null, 'tos' => true, 'seo_key_words' => 'Blenders Pride, Alia Bhatt, Made of Pride,', 'ip_address' => '103.59.75.103', 'import_status' => false, 'updated' => '2022-08-16 08:35:14' ), 'Plan' => array( 'id' => '1', 'plan_category_id' => '2', 'plan_type' => 'single', 'name' => '', 'price' => '0.00', 'features' => '', 'credit_to_charge' => '0', 'words_release' => '0', 'words_release_amount' => '0.00', 'translation_amount' => '0.00', 'number_pr' => '1', 'add_word_limit' => '0', 'add_word_amount' => '0.00', 'category_limit' => '0', 'add_category_charges' => '100.00', 'msa_limit' => '0', 'add_msa_charges' => '0.00', 'state_limit' => '4120', 'add_state_charges' => '0.00', 'bulk_discount_amount' => '0.00', 'cycle_period' => 'monthly', 'cycle_number' => '0', 'setup_fee' => '0.00', 'translate_charges' => '0.00', 'status' => '1', 'updated' => '2019-05-23 12:44:02', 'created' => '2019-05-23 12:44:02', 'PlanCategory' => array( 'id' => '2', 'parent_id' => '1', 'lft' => '2', 'rght' => '3', 'name' => 'Single Online Media Post™', 'slug' => 'single-online-media-post', 'description' => '', 'meta_title' => '', 'meta_keyword' => '', 'meta_description' => '', 'word_limit' => '5000', 'is_country_allowed' => true, 'is_state_allowed' => true, 'is_msa_allowed' => true, 'status' => '1', 'update_status' => '0', 'is_translated' => false, 'updated' => '2019-05-23 12:29:29', 'created' => '2019-05-23 12:29:29' ) ), 'Company' => array( 'id' => null, 'name' => null, 'slug' => null, 'organization_type_id' => null, 'job_title' => null, 'country_id' => null, 'state' => null, 'zip_code' => null, 'symbol' => null, 'address' => null, 'fb_link' => null, 'twitter_link' => null, 'youtube_link' => null, 'instagram' => null, 'pinterest' => null, 'contact_name' => null, 'email' => null, 'phone_number' => null, 'city' => null, 'fax_number' => null, 'web_site' => null, 'blog_url' => null, 'tumblr' => null, 'linkedin' => null, 'about_us' => null, 'description' => null, 'hear_about_us' => null, 'logo' => null, 'logo_path' => null, 'banner_image' => null, 'banner_path' => null, 'term_and_conditions' => null, 'status' => null, 'approved_by' => null, 'payment_status' => null, 'disapproval_reason' => null, 'disapproval_date' => null, 'suspended_date' => null, 'updated' => null, 'created' => null ), 'PressSeo' => array( (int) 0 => array( 'id' => '31606', 'press_release_id' => '5783', 'keyword' => 'Blenders Pride', 'slug' => 'blenders-pride', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35', 'PressRelease' => array( [maximum depth reached] ) ), (int) 1 => array( 'id' => '31607', 'press_release_id' => '5783', 'keyword' => ' Alia Bhatt', 'slug' => 'alia-bhatt', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35', 'PressRelease' => array( [maximum depth reached] ) ), (int) 2 => array( 'id' => '31608', 'press_release_id' => '5783', 'keyword' => ' Made of Pride', 'slug' => 'made-of-pride', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35', 'PressRelease' => array( [maximum depth reached] ) ) ), 'PressYoutube' => array(), 'PressImage' => array( (int) 0 => array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) ), 'PressPoadcast' => array(), 'Category' => array( (int) 0 => array( 'id' => '6', 'parent_id' => '0', 'lft' => '29', 'rght' => '30', 'name' => 'Brands', 'slug' => 'brands', 'meta_title' => 'Brands Press Release Distribution | Submit Brands PR Online', 'meta_keyword' => '', 'meta_description' => 'Read the latest news and press releases on various brands. Submit your brands PR online for free at EasyPressWire. Sign-up now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:28:19', 'created' => '2019-06-21 16:19:11', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 1 => array( 'id' => '8', 'parent_id' => '0', 'lft' => '33', 'rght' => '34', 'name' => 'Entertainment', 'slug' => 'entertainment', 'meta_title' => 'Entertainment Press Release | Submit Entertainment Press Release | EPW', 'meta_keyword' => '', 'meta_description' => 'Publicize your company news, press releases and announcements through EasyPressWire. Submit Entertainment Press Release for free. Signup Now!', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:28:52', 'created' => '2019-06-21 16:19:37', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 2 => array( 'id' => '9', 'parent_id' => '0', 'lft' => '35', 'rght' => '36', 'name' => 'Lifestyle', 'slug' => 'lifestyle', 'meta_title' => 'Lifestyle Press Release | Submit Lifestyle Press Release Online | EPW', 'meta_keyword' => '', 'meta_description' => 'EasyPressWire offers free Lifestyle press release submission service. Submit your lifestyle press release now and get the relevant coverage. Sign-up Now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:29:04', 'created' => '2019-06-21 16:19:50', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 3 => array( 'id' => '23', 'parent_id' => '0', 'lft' => '63', 'rght' => '64', 'name' => 'Partnership', 'slug' => 'partnership', 'meta_title' => 'Business Partnership Press Release Distribution | Submit Partnership PR Online', 'meta_keyword' => '', 'meta_description' => 'Signup on EasyPressWire and choose from a wide network of free & premium business partnership press release distribution services. Submit a Press Release Now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-17 17:28:42', 'created' => '2019-10-03 11:48:59', 'CategoriesPressRelease' => array( [maximum depth reached] ) ) ), 'Msa' => array(), 'State' => array(), 'Distribution' => array() ) $meta_description = 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film' $meta_keyword = '' $company = 'EasyPressWire' $release_date = '2022-01-11 16:00:00' $companylogo = 'https://www.easypresswire.com/img/epw_white.png' $contact_name = 'EasyPressWire' $width = (int) 200 $height = (int) 200 $singleImage = array( (int) 0 => array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) ) $title_for_layout = 'Alia Bhatt is ‘Made of Pride’' $model = 'PressRelease' $controller = 'releases' $sliderWidth = (int) 1024 $sliderHeight = (int) 600 $thumbWidth = (int) 200 $thumbHeight = (int) 200 $dateformate = '<p>D, F d, Y g:i A</p>' $plancategory = array( 'online-media-post-plus' => 'Online Media Post Plus' ) $action = 'release' $siteName = 'EasyPressWire' $singleImageUrl = 'https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png' $image_path = '2022/01/31' $image_name = '61f7b65bd0613.png' $image = array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) $index = (int) 0 $imgurl = 'https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png' $fileUrl = '/home/q6q2vhgk77o3/public_html/app/webroot/files/company/press_image/2022/01/31/61f7b65bd0613.png' $e = object(ImagickException) { [protected] message => 'unable to open image '/home/q6q2vhgk77o3/public_html/app/webroot/files/company/press_image/thumb/sliderthumb_4395-200x200.jpg': No such file or directory @ error/blob.c/OpenBlob/3537' [protected] code => (int) 435 [protected] file => '/home/q6q2vhgk77o3/public_html/app/View/Helper/PostHelper.php' [protected] line => (int) 41 } $dsc = '' $img = '<img title="" alt="" src="" class="4395">'</pre><pre class="stack-trace">include - APP/View/Releases/release.ctp, line 106 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><a class='lightitem mainimg' data-sub-html='' data-thumb='' data-src='https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png'><img title="" alt="" src="" class="4395"><p></p></a></div> </div> <a class="propensliderpop" href="javascript:void(0)" onclick="opensliderpop();"></a> </div> <p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film, 'Made of Pride'. It showcases Alia's relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted actor with her resilience and dynamism truly represents the brand's philosophy that takes an exciting new turn with this bold and empowering campaign. </p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational & contemporary. A shift from black & white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics “Watch out! I’m here to slay, Hit me with your brightest light. I’ll stare back. I’m made of pride.” The 360-degree integrated campaign will be seen across TV, Digital, Print & OOH.</p> <p>Commenting on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience.  In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life”. </p> <p>Commenting on the launch, Actor Alia Bhatt, said, “I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of ‘Made of Pride'. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success.  I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life”</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle. </p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.”</p> <p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film, 'Made of Pride'. It showcases Alia's relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted actor with her resilience and dynamism truly represents the brand's philosophy that takes an exciting new turn with this bold and empowering campaign. </p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational & contemporary. A shift from black & white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics “Watch out! I’m here to slay, Hit me with your brightest light. I’ll stare back. I’m made of pride.” The 360-degree integrated campaign will be seen across TV, Digital, Print & OOH.</p> <p>Commenting on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience.  In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life”. </p> <p>Commenting on the launch, Actor Alia Bhatt, said, “I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of ‘Made of Pride'. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success.  I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life”</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle. </p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.”</p> <p> </p> <div class="row" id="youtube_podcast"> </div> <br> </p> <div id="keywords_section"> This press release is posted under categories <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/brands"><i><u>Brands</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/entertainment"><i><u>Entertainment</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/lifestyle"><i><u>Lifestyle</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/partnership"><i><u>Partnership</u></i></a> </div> <div class="row" id="youtube_podcast">   </div> <div id="tags"> Tags: <a href='https://www.easypresswire.com/releases/tag/blenders-pride'>Blenders Pride</a><a href='https://www.easypresswire.com/releases/tag/alia-bhatt'> Alia Bhatt</a><a href='https://www.easypresswire.com/releases/tag/made-of-pride'> Made of Pride</a> </div> <br/> <div class="full each_post_signuo_social row"> <div class="col-sm-12"> <div class="tnp tnp-subscription"> <form method="post" action="https://easypresswire.com/blog/?na=s" onsubmit="return newsletter_check(this)"> <input type="hidden" name="nlang" value=""> <div class="row"> <div class="col-sm-4" id="follow_section"> <div> <h3>Follow us on </h3> <nav class="social-navigation" role="navigation" aria-label="Footer Social Links Menu"> <div class="menu-social-menu-container"> <ul id="menu-social-menu" class="social-links-menu"> <li id="menu-item-153" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-153"> <a href="https://facebook.com/easypresswire/"> <i class="fab fa-facebook-f"></i> </a> </li> <li id="menu-item-154" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-154"> <a href="https://twitter.com/easypresswire"> <i class="fab fa-twitter"></i> </a> </li> <li id="menu-item-155" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-155"> <a href="https://www.instagram.com/easy_press_wire/"> <i class="fab fa-instagram"></i> </a> </li> <li id="menu-item-155" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-155"> <a href="https://www.youtube.com/channel/UCjX1o2ZnQASooYny2hqYCuQ"> <i class="fab fa-youtube"></i> </a> </li> </ul> </div> </nav> </div> </div> <div class="col-sm-8" id="signup_section"> <div class="tnp-field tnp-field-email"> <h3>Daily Updates</h3> <input class="tnp-email form-control" type="email" name="ne" required placeholder="Enter Email Address"> <input class="tnp-submit" type="submit" value="Subscribe" > </div> </div> </div> </form> </div> </div> </div> </div> </div> </div> </div> </div> <script src="https://cdnjs.cloudflare.com/ajax/libs/jquery-easing/1.4.1/jquery.easing.min.js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-share/1.1.0/lg-share.min.js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-zoom/1.1.0/lg-zoom.min.js" ></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-video/1.2.2/lg-video.min.js"></script> <script type="text/javascript"> $(document).ready(function() { $('#imageGallery').lightSlider({ gallery:true, item:1, loop:false, thumbItem:9, slideMargin:0, enableDrag: false, currentPagerPosition:'left', adaptiveHeight: true, onSliderLoad: function(el) { el.lightGallery({ selector: '#imageGallery .lightitem', animateThumb: false, showThumbByDefault: false } ); } }); }); /* $('#primgslider').owlCarousel({ loop:false, margin:0, nav:true, items:1, autoplay:true, autoHeight:true, autoplayTimeout:2000, autoplayHoverPause:true }); */ </script> <script type="text/javascript"> $('#yvideoslider, #poadcastslider').owlCarousel({ loop:false, margin:0, nav:true, items:1, autoplay:false, autoplayHoverPause:true }); </script> <style> #tags a{ text-decoration:none; color:#000; background: #dfdfdf; display: inline-block; padding: 5px 10px; font-size: 15px; margin: 0 2px 5px 2px; } #tags a:hover{ text-decoration:none; color:#fff; background: grey; display: inline-block; padding: 5px 10px; font-size: 15px; margin: 0 2px 5px 2px; } .ew-pr-social{padding-right:4% !important;} </style>', 'scripts_for_layout' => '' ) $data = array( 'PressRelease' => array( 'id' => '5783', 'company_id' => '0', 'staff_user_id' => '1', 'admin_user_id' => '1', 'submitted_by' => 'admin', 'plan_id' => '1', 'title' => 'Alia Bhatt is ‘Made of Pride’', 'slug' => '9945-alia-bhatt-is-made-of-pride.html', 'summary' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film', 'body' => '<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film, 'Made of Pride'. It showcases Alia's relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted actor with her resilience and dynamism truly represents the brand's philosophy that takes an exciting new turn with this bold and empowering campaign. </p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational & contemporary. A shift from black & white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics “Watch out! I’m here to slay, Hit me with your brightest light. I’ll stare back. I’m made of pride.” The 360-degree integrated campaign will be seen across TV, Digital, Print & OOH.</p> <p>Commenting on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience.  In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life”. </p> <p>Commenting on the launch, Actor Alia Bhatt, said, “I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of ‘Made of Pride'. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success.  I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life”</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle. </p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.”</p> <p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film, 'Made of Pride'. It showcases Alia's relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted actor with her resilience and dynamism truly represents the brand's philosophy that takes an exciting new turn with this bold and empowering campaign. </p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational & contemporary. A shift from black & white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics “Watch out! I’m here to slay, Hit me with your brightest light. I’ll stare back. I’m made of pride.” The 360-degree integrated campaign will be seen across TV, Digital, Print & OOH.</p> <p>Commenting on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience.  In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life”. </p> <p>Commenting on the launch, Actor Alia Bhatt, said, “I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of ‘Made of Pride'. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success.  I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life”</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle. </p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.”</p> <p> </p> ', 'msa_id' => '0', 'state_id' => '0', 'country_id' => '101', 'iframe_url' => '', 'contact_name' => '', 'phone' => '', 'email' => '', 'zip_code' => '', 'translated_page' => false, 'release_date' => '2022-01-11 16:00:00', 'stock_ticker' => null, 'status' => '1', 'created' => '2022-01-31 15:46:34', 'disapprove_date' => null, 'disapproval_reason' => null, 'is_paid' => false, 'views' => '192', 'contact_phone' => '', 'pr_logo_path' => null, 'pr_logo' => null, 'tos' => true, 'seo_key_words' => 'Blenders Pride, Alia Bhatt, Made of Pride,', 'ip_address' => '103.59.75.103', 'import_status' => false, 'updated' => '2022-08-16 08:35:14' ), 'Plan' => array( 'id' => '1', 'plan_category_id' => '2', 'plan_type' => 'single', 'name' => '', 'price' => '0.00', 'features' => '', 'credit_to_charge' => '0', 'words_release' => '0', 'words_release_amount' => '0.00', 'translation_amount' => '0.00', 'number_pr' => '1', 'add_word_limit' => '0', 'add_word_amount' => '0.00', 'category_limit' => '0', 'add_category_charges' => '100.00', 'msa_limit' => '0', 'add_msa_charges' => '0.00', 'state_limit' => '4120', 'add_state_charges' => '0.00', 'bulk_discount_amount' => '0.00', 'cycle_period' => 'monthly', 'cycle_number' => '0', 'setup_fee' => '0.00', 'translate_charges' => '0.00', 'status' => '1', 'updated' => '2019-05-23 12:44:02', 'created' => '2019-05-23 12:44:02', 'PlanCategory' => array( 'id' => '2', 'parent_id' => '1', 'lft' => '2', 'rght' => '3', 'name' => 'Single Online Media Post™', 'slug' => 'single-online-media-post', 'description' => '', 'meta_title' => '', 'meta_keyword' => '', 'meta_description' => '', 'word_limit' => '5000', 'is_country_allowed' => true, 'is_state_allowed' => true, 'is_msa_allowed' => true, 'status' => '1', 'update_status' => '0', 'is_translated' => false, 'updated' => '2019-05-23 12:29:29', 'created' => '2019-05-23 12:29:29' ) ), 'Company' => array( 'id' => null, 'name' => null, 'slug' => null, 'organization_type_id' => null, 'job_title' => null, 'country_id' => null, 'state' => null, 'zip_code' => null, 'symbol' => null, 'address' => null, 'fb_link' => null, 'twitter_link' => null, 'youtube_link' => null, 'instagram' => null, 'pinterest' => null, 'contact_name' => null, 'email' => null, 'phone_number' => null, 'city' => null, 'fax_number' => null, 'web_site' => null, 'blog_url' => null, 'tumblr' => null, 'linkedin' => null, 'about_us' => null, 'description' => null, 'hear_about_us' => null, 'logo' => null, 'logo_path' => null, 'banner_image' => null, 'banner_path' => null, 'term_and_conditions' => null, 'status' => null, 'approved_by' => null, 'payment_status' => null, 'disapproval_reason' => null, 'disapproval_date' => null, 'suspended_date' => null, 'updated' => null, 'created' => null ), 'PressSeo' => array( (int) 0 => array( 'id' => '31606', 'press_release_id' => '5783', 'keyword' => 'Blenders Pride', 'slug' => 'blenders-pride', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35', 'PressRelease' => array( [maximum depth reached] ) ), (int) 1 => array( 'id' => '31607', 'press_release_id' => '5783', 'keyword' => ' Alia Bhatt', 'slug' => 'alia-bhatt', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35', 'PressRelease' => array( [maximum depth reached] ) ), (int) 2 => array( 'id' => '31608', 'press_release_id' => '5783', 'keyword' => ' Made of Pride', 'slug' => 'made-of-pride', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35', 'PressRelease' => array( [maximum depth reached] ) ) ), 'PressYoutube' => array(), 'PressImage' => array( (int) 0 => array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) ), 'PressPoadcast' => array(), 'Category' => array( (int) 0 => array( 'id' => '6', 'parent_id' => '0', 'lft' => '29', 'rght' => '30', 'name' => 'Brands', 'slug' => 'brands', 'meta_title' => 'Brands Press Release Distribution | Submit Brands PR Online', 'meta_keyword' => '', 'meta_description' => 'Read the latest news and press releases on various brands. Submit your brands PR online for free at EasyPressWire. Sign-up now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:28:19', 'created' => '2019-06-21 16:19:11', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 1 => array( 'id' => '8', 'parent_id' => '0', 'lft' => '33', 'rght' => '34', 'name' => 'Entertainment', 'slug' => 'entertainment', 'meta_title' => 'Entertainment Press Release | Submit Entertainment Press Release | EPW', 'meta_keyword' => '', 'meta_description' => 'Publicize your company news, press releases and announcements through EasyPressWire. Submit Entertainment Press Release for free. Signup Now!', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:28:52', 'created' => '2019-06-21 16:19:37', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 2 => array( 'id' => '9', 'parent_id' => '0', 'lft' => '35', 'rght' => '36', 'name' => 'Lifestyle', 'slug' => 'lifestyle', 'meta_title' => 'Lifestyle Press Release | Submit Lifestyle Press Release Online | EPW', 'meta_keyword' => '', 'meta_description' => 'EasyPressWire offers free Lifestyle press release submission service. Submit your lifestyle press release now and get the relevant coverage. Sign-up Now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:29:04', 'created' => '2019-06-21 16:19:50', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 3 => array( 'id' => '23', 'parent_id' => '0', 'lft' => '63', 'rght' => '64', 'name' => 'Partnership', 'slug' => 'partnership', 'meta_title' => 'Business Partnership Press Release Distribution | Submit Partnership PR Online', 'meta_keyword' => '', 'meta_description' => 'Signup on EasyPressWire and choose from a wide network of free & premium business partnership press release distribution services. Submit a Press Release Now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-17 17:28:42', 'created' => '2019-10-03 11:48:59', 'CategoriesPressRelease' => array( [maximum depth reached] ) ) ), 'Msa' => array(), 'State' => array(), 'Distribution' => array() ) $meta_description = 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film' $meta_keyword = '' $company = 'EasyPressWire' $release_date = '2022-01-11 16:00:00' $companylogo = 'https://www.easypresswire.com/img/epw_white.png' $contact_name = 'EasyPressWire' $width = (int) 200 $height = (int) 200 $singleImage = array( (int) 0 => array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) ) $title_for_layout = 'Alia Bhatt is ‘Made of Pride’' $model = 'PressRelease' $controller = 'releases' $sliderWidth = (int) 300 $sliderHeight = (int) 0 $thumbWidth = (int) 200 $thumbHeight = (int) 0 $dateformate = '<p>D, F d, Y g:i A</p>' $plancategory = array( 'online-media-post-plus' => 'Online Media Post Plus' ) $action = 'release' $siteName = 'EasyPressWire' $content_for_layout = ' <link rel="stylesheet" type="text/css" href="/plugins/lightslider/css/lightslider.css"/> <script type="text/javascript" src="/plugins/lightslider/js/lightslider.js"></script> <link rel="stylesheet" type="text/css" href="/plugins/lightslider/css/lightgallery.css"/> <script type="text/javascript" src="/plugins/lightslider/js/lightgallery.js"></script> <link rel="stylesheet" type="text/css" href="/plugins/owlcarousel/owl.carousel.min.css"/> <script type="text/javascript" src="/plugins/owlcarousel/owl.carousel.min.js"></script> <style type="text/css"> #PressReleaseform section:not(:first-of-type) { display: none; } #PressReleaseform .action-button { width: 100px; background: #27AE60; font-weight: bold; color: white; border: 0 none; border-radius: 1px; cursor: pointer; padding: 10px 5px; margin: 10px 5px; } #PressReleaseform .action-button:hover, #PressReleaseform .action-button:focus { box-shadow: 0 0 0 2px white, 0 0 0 3px #27AE60; } .primageslider{ border:none !important; } .lSSlideOuter .lSPager.lSGallery{ display:none !important; } img{margin:0 1% 0 1%;} </style> <div id="main-content" class="row single-post"> <div id="content" class="col-lg-12 content"> <div class="panel panel-default"> <div class="panel-body" style="width:100%;" > <div class="box"> <h1 class="box-title">Alia Bhatt is ‘Made of Pride’</h1> <div class="row"> <div class="col-sm-6 company-dtails"> <div id="prev_company_name" class="ew-compnay float-left"> </div> <div class="ew-date-sm"> Posted On Tue, January 11, 2022, 4:00 PM </div> </div> <div class="full ew-pr-social margin-bottom20 col-sm-6"> <ul class='sharelinks'><li class='ew-date-sm'>Share this article </li><li class='ew-facebook'><a target='_blank' id='prev-facebook' rel='nofollow' href='https://www.facebook.com/sharer.php?u=https://www.easypresswire.com/release/9945-alia-bhatt-is-made-of-pride.html'></a></li><li class='ew-linkedin'><a target='_blank' rel='nofollow' href='https://www.linkedin.com/shareArticle?mini=true&url=https://www.easypresswire.com/release/9945-alia-bhatt-is-made-of-pride.html&title=Alia Bhatt is ‘Made of Pride’&source=Blenders Pride introduces its new brand ambassador in a captivating new campaign film' title='Share to LinkedIn' ></a></li><li class='ew-twitter'><a target='_blank' href='https://twitter.com/share?text=Alia Bhatt is ‘Made of Pride’&url=https://www.easypresswire.com/release/9945-alia-bhatt-is-made-of-pride.html&via=easypresswire' onclick='window.open(this.href, 'targetWindow', 'toolbars=0,location=0,status=0,menubar=0,scrollbars=1,resizable=1,width=640,height=320,left=200,top=200'); return false;' data-title='Share to Twitter' title='Share to Twitter'></a></li><li class='ew-pinterest'><a target='_blank' rel='nofollow' href='https://pinterest.com/pin/create/button/?url=https://www.easypresswire.com/release/9945-alia-bhatt-is-made-of-pride.html&media=https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png&description=Blenders Pride introduces its new brand ambassador in a captivating new campaign film' title='Share to pinterest'></a></li><li class='ew-mail'><a target='_blank' href='mailto:?Subject=Alia Bhatt is ‘Made of Pride’&Body=Blenders Pride introduces its new brand ambassador in a captivating new campaign film https://www.easypresswire.com/release/9945-alia-bhatt-is-made-of-pride.html'></a></li><li class='ew-rss'><a target='_blank' href='https://www.easypresswire.com/rss/release.rss?s=9945-alia-bhatt-is-made-of-pride.html'></a></li></ul> </div> </div> <div class="summary">Blenders Pride introduces its new brand ambassador in a captivating new campaign film</div> <div class="row primageslider"> <div class="col-sm-12"> <div id='imageGallery'>{}<pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fbf9f0c6e07-trace').style.display = (document.getElementById('cakeErr62fbf9f0c6e07-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: sliderImage [<b>APP/View/Releases/release.ctp</b>, line <b>102</b>]<div id="cakeErr62fbf9f0c6e07-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fbf9f0c6e07-code').style.display = (document.getElementById('cakeErr62fbf9f0c6e07-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fbf9f0c6e07-context').style.display = (document.getElementById('cakeErr62fbf9f0c6e07-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr62fbf9f0c6e07-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">                            $img</span><span style="color: #007700">=</span><span style="color: #DD0000">'<img  title="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$image</span><span style="color: #007700">[</span><span style="color: #DD0000">'image_text'</span><span style="color: #007700">].</span><span style="color: #DD0000">'" alt="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$image</span><span style="color: #007700">[</span><span style="color: #DD0000">'image_text'</span><span style="color: #007700">].</span><span style="color: #DD0000">'"  src="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$imgurl</span><span style="color: #007700">.</span><span style="color: #DD0000">'" class="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$image</span><span style="color: #007700">[</span><span style="color: #DD0000">'id'</span><span style="color: #007700">].</span><span style="color: #DD0000">'">'</span><span style="color: #007700">;</span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">                        </span><span style="color: #007700">} else {</span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">                            $img</span><span style="color: #007700">=</span><span style="color: #DD0000">'<img  title="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$image</span><span style="color: #007700">[</span><span style="color: #DD0000">'image_text'</span><span style="color: #007700">].</span><span style="color: #DD0000">'" alt="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$image</span><span style="color: #007700">[</span><span style="color: #DD0000">'image_text'</span><span style="color: #007700">].</span><span style="color: #DD0000">'"  src="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$sliderImage</span><span style="color: #007700">.</span><span style="color: #DD0000">'" class="'</span><span style="color: #007700">.</span><span style="color: #0000BB">$image</span><span style="color: #007700">[</span><span style="color: #DD0000">'id'</span><span style="color: #007700">].</span><span style="color: #DD0000">'">'</span><span style="color: #007700">;</span></span></code></span></pre><pre id="cakeErr62fbf9f0c6e07-context" class="cake-context" style="display: none;">$viewFile = '/home/q6q2vhgk77o3/public_html/app/View/Releases/release.ctp' $dataForView = array( 'data' => array( 'PressRelease' => array( 'id' => '5783', 'company_id' => '0', 'staff_user_id' => '1', 'admin_user_id' => '1', 'submitted_by' => 'admin', 'plan_id' => '1', 'title' => 'Alia Bhatt is ‘Made of Pride’', 'slug' => '9945-alia-bhatt-is-made-of-pride.html', 'summary' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film', 'body' => '<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>&nbsp;</p> ', 'msa_id' => '0', 'state_id' => '0', 'country_id' => '101', 'iframe_url' => '', 'contact_name' => '', 'phone' => '', 'email' => '', 'zip_code' => '', 'translated_page' => false, 'release_date' => '2022-01-11 16:00:00', 'stock_ticker' => null, 'status' => '1', 'created' => '2022-01-31 15:46:34', 'disapprove_date' => null, 'disapproval_reason' => null, 'is_paid' => false, 'views' => '192', 'contact_phone' => '', 'pr_logo_path' => null, 'pr_logo' => null, 'tos' => true, 'seo_key_words' => 'Blenders Pride, Alia Bhatt, Made of Pride,', 'ip_address' => '103.59.75.103', 'import_status' => false, 'updated' => '2022-08-16 08:35:14' ), 'Plan' => array( 'id' => '1', 'plan_category_id' => '2', 'plan_type' => 'single', 'name' => '', 'price' => '0.00', 'features' => '', 'credit_to_charge' => '0', 'words_release' => '0', 'words_release_amount' => '0.00', 'translation_amount' => '0.00', 'number_pr' => '1', 'add_word_limit' => '0', 'add_word_amount' => '0.00', 'category_limit' => '0', 'add_category_charges' => '100.00', 'msa_limit' => '0', 'add_msa_charges' => '0.00', 'state_limit' => '4120', 'add_state_charges' => '0.00', 'bulk_discount_amount' => '0.00', 'cycle_period' => 'monthly', 'cycle_number' => '0', 'setup_fee' => '0.00', 'translate_charges' => '0.00', 'status' => '1', 'updated' => '2019-05-23 12:44:02', 'created' => '2019-05-23 12:44:02', 'PlanCategory' => array( [maximum depth reached] ) ), 'Company' => array( 'id' => null, 'name' => null, 'slug' => null, 'organization_type_id' => null, 'job_title' => null, 'country_id' => null, 'state' => null, 'zip_code' => null, 'symbol' => null, 'address' => null, 'fb_link' => null, 'twitter_link' => null, 'youtube_link' => null, 'instagram' => null, 'pinterest' => null, 'contact_name' => null, 'email' => null, 'phone_number' => null, 'city' => null, 'fax_number' => null, 'web_site' => null, 'blog_url' => null, 'tumblr' => null, 'linkedin' => null, 'about_us' => null, 'description' => null, 'hear_about_us' => null, 'logo' => null, 'logo_path' => null, 'banner_image' => null, 'banner_path' => null, 'term_and_conditions' => null, 'status' => null, 'approved_by' => null, 'payment_status' => null, 'disapproval_reason' => null, 'disapproval_date' => null, 'suspended_date' => null, 'updated' => null, 'created' => null ), 'PressSeo' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ) ), 'PressYoutube' => array(), 'PressImage' => array( (int) 0 => array( [maximum depth reached] ) ), 'PressPoadcast' => array(), 'Category' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ) ), 'Msa' => array(), 'State' => array(), 'Distribution' => array() ), 'meta_description' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film', 'meta_keyword' => '', 'company' => 'EasyPressWire', 'release_date' => '2022-01-11 16:00:00', 'companylogo' => 'https://www.easypresswire.com/img/epw_white.png', 'contact_name' => 'EasyPressWire', 'width' => (int) 200, 'height' => (int) 200, 'singleImage' => array( (int) 0 => array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) ), 'title_for_layout' => 'Alia Bhatt is ‘Made of Pride’', 'model' => 'PressRelease', 'controller' => 'releases', 'sliderWidth' => (int) 300, 'sliderHeight' => (int) 0, 'thumbWidth' => (int) 200, 'thumbHeight' => (int) 0, 'dateformate' => '<p>D, F d, Y g:i A</p>', 'plancategory' => array( 'online-media-post-plus' => 'Online Media Post Plus' ), 'action' => 'release', 'siteName' => 'EasyPressWire' ) $data = array( 'PressRelease' => array( 'id' => '5783', 'company_id' => '0', 'staff_user_id' => '1', 'admin_user_id' => '1', 'submitted_by' => 'admin', 'plan_id' => '1', 'title' => 'Alia Bhatt is ‘Made of Pride’', 'slug' => '9945-alia-bhatt-is-made-of-pride.html', 'summary' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film', 'body' => '<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>&nbsp;</p> ', 'msa_id' => '0', 'state_id' => '0', 'country_id' => '101', 'iframe_url' => '', 'contact_name' => '', 'phone' => '', 'email' => '', 'zip_code' => '', 'translated_page' => false, 'release_date' => '2022-01-11 16:00:00', 'stock_ticker' => null, 'status' => '1', 'created' => '2022-01-31 15:46:34', 'disapprove_date' => null, 'disapproval_reason' => null, 'is_paid' => false, 'views' => '192', 'contact_phone' => '', 'pr_logo_path' => null, 'pr_logo' => null, 'tos' => true, 'seo_key_words' => 'Blenders Pride, Alia Bhatt, Made of Pride,', 'ip_address' => '103.59.75.103', 'import_status' => false, 'updated' => '2022-08-16 08:35:14' ), 'Plan' => array( 'id' => '1', 'plan_category_id' => '2', 'plan_type' => 'single', 'name' => '', 'price' => '0.00', 'features' => '', 'credit_to_charge' => '0', 'words_release' => '0', 'words_release_amount' => '0.00', 'translation_amount' => '0.00', 'number_pr' => '1', 'add_word_limit' => '0', 'add_word_amount' => '0.00', 'category_limit' => '0', 'add_category_charges' => '100.00', 'msa_limit' => '0', 'add_msa_charges' => '0.00', 'state_limit' => '4120', 'add_state_charges' => '0.00', 'bulk_discount_amount' => '0.00', 'cycle_period' => 'monthly', 'cycle_number' => '0', 'setup_fee' => '0.00', 'translate_charges' => '0.00', 'status' => '1', 'updated' => '2019-05-23 12:44:02', 'created' => '2019-05-23 12:44:02', 'PlanCategory' => array( 'id' => '2', 'parent_id' => '1', 'lft' => '2', 'rght' => '3', 'name' => 'Single Online Media Post™', 'slug' => 'single-online-media-post', 'description' => '', 'meta_title' => '', 'meta_keyword' => '', 'meta_description' => '', 'word_limit' => '5000', 'is_country_allowed' => true, 'is_state_allowed' => true, 'is_msa_allowed' => true, 'status' => '1', 'update_status' => '0', 'is_translated' => false, 'updated' => '2019-05-23 12:29:29', 'created' => '2019-05-23 12:29:29' ) ), 'Company' => array( 'id' => null, 'name' => null, 'slug' => null, 'organization_type_id' => null, 'job_title' => null, 'country_id' => null, 'state' => null, 'zip_code' => null, 'symbol' => null, 'address' => null, 'fb_link' => null, 'twitter_link' => null, 'youtube_link' => null, 'instagram' => null, 'pinterest' => null, 'contact_name' => null, 'email' => null, 'phone_number' => null, 'city' => null, 'fax_number' => null, 'web_site' => null, 'blog_url' => null, 'tumblr' => null, 'linkedin' => null, 'about_us' => null, 'description' => null, 'hear_about_us' => null, 'logo' => null, 'logo_path' => null, 'banner_image' => null, 'banner_path' => null, 'term_and_conditions' => null, 'status' => null, 'approved_by' => null, 'payment_status' => null, 'disapproval_reason' => null, 'disapproval_date' => null, 'suspended_date' => null, 'updated' => null, 'created' => null ), 'PressSeo' => array( (int) 0 => array( 'id' => '31606', 'press_release_id' => '5783', 'keyword' => 'Blenders Pride', 'slug' => 'blenders-pride', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35', 'PressRelease' => array( [maximum depth reached] ) ), (int) 1 => array( 'id' => '31607', 'press_release_id' => '5783', 'keyword' => ' Alia Bhatt', 'slug' => 'alia-bhatt', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35', 'PressRelease' => array( [maximum depth reached] ) ), (int) 2 => array( 'id' => '31608', 'press_release_id' => '5783', 'keyword' => ' Made of Pride', 'slug' => 'made-of-pride', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35', 'PressRelease' => array( [maximum depth reached] ) ) ), 'PressYoutube' => array(), 'PressImage' => array( (int) 0 => array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) ), 'PressPoadcast' => array(), 'Category' => array( (int) 0 => array( 'id' => '6', 'parent_id' => '0', 'lft' => '29', 'rght' => '30', 'name' => 'Brands', 'slug' => 'brands', 'meta_title' => 'Brands Press Release Distribution | Submit Brands PR Online', 'meta_keyword' => '', 'meta_description' => 'Read the latest news and press releases on various brands. Submit your brands PR online for free at EasyPressWire. Sign-up now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:28:19', 'created' => '2019-06-21 16:19:11', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 1 => array( 'id' => '8', 'parent_id' => '0', 'lft' => '33', 'rght' => '34', 'name' => 'Entertainment', 'slug' => 'entertainment', 'meta_title' => 'Entertainment Press Release | Submit Entertainment Press Release | EPW', 'meta_keyword' => '', 'meta_description' => 'Publicize your company news, press releases and announcements through EasyPressWire. Submit Entertainment Press Release for free. Signup Now!', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:28:52', 'created' => '2019-06-21 16:19:37', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 2 => array( 'id' => '9', 'parent_id' => '0', 'lft' => '35', 'rght' => '36', 'name' => 'Lifestyle', 'slug' => 'lifestyle', 'meta_title' => 'Lifestyle Press Release | Submit Lifestyle Press Release Online | EPW', 'meta_keyword' => '', 'meta_description' => 'EasyPressWire offers free Lifestyle press release submission service. Submit your lifestyle press release now and get the relevant coverage. Sign-up Now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:29:04', 'created' => '2019-06-21 16:19:50', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 3 => array( 'id' => '23', 'parent_id' => '0', 'lft' => '63', 'rght' => '64', 'name' => 'Partnership', 'slug' => 'partnership', 'meta_title' => 'Business Partnership Press Release Distribution | Submit Partnership PR Online', 'meta_keyword' => '', 'meta_description' => 'Signup on EasyPressWire and choose from a wide network of free & premium business partnership press release distribution services. Submit a Press Release Now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-17 17:28:42', 'created' => '2019-10-03 11:48:59', 'CategoriesPressRelease' => array( [maximum depth reached] ) ) ), 'Msa' => array(), 'State' => array(), 'Distribution' => array() ) $meta_description = 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film' $meta_keyword = '' $company = 'EasyPressWire' $release_date = '2022-01-11 16:00:00' $companylogo = 'https://www.easypresswire.com/img/epw_white.png' $contact_name = 'EasyPressWire' $width = (int) 200 $height = (int) 200 $singleImage = array( (int) 0 => array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) ) $title_for_layout = 'Alia Bhatt is ‘Made of Pride’' $model = 'PressRelease' $controller = 'releases' $sliderWidth = (int) 1024 $sliderHeight = (int) 600 $thumbWidth = (int) 200 $thumbHeight = (int) 200 $dateformate = '<p>D, F d, Y g:i A</p>' $plancategory = array( 'online-media-post-plus' => 'Online Media Post Plus' ) $action = 'release' $siteName = 'EasyPressWire' $singleImageUrl = 'https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png' $image_path = '2022/01/31' $image_name = '61f7b65bd0613.png' $image = array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) $index = (int) 0 $imgurl = 'https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png' $fileUrl = '/home/q6q2vhgk77o3/public_html/app/webroot/files/company/press_image/2022/01/31/61f7b65bd0613.png' $e = object(ImagickException) { [protected] message => 'unable to open image '/home/q6q2vhgk77o3/public_html/app/webroot/files/company/press_image/thumb/sliderthumb_4395-200x200.jpg': No such file or directory @ error/blob.c/OpenBlob/3537' [protected] code => (int) 435 [protected] file => '/home/q6q2vhgk77o3/public_html/app/View/Helper/PostHelper.php' [protected] line => (int) 41 } $dsc = ''</pre><pre class="stack-trace">include - APP/View/Releases/release.ctp, line 102 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fbf9f0c79b2-trace').style.display = (document.getElementById('cakeErr62fbf9f0c79b2-trace').style.display == 'none' ? '' : 'none');"><b>Notice</b> (8)</a>: Undefined variable: thumburl [<b>APP/View/Releases/release.ctp</b>, line <b>106</b>]<div id="cakeErr62fbf9f0c79b2-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fbf9f0c79b2-code').style.display = (document.getElementById('cakeErr62fbf9f0c79b2-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fbf9f0c79b2-context').style.display = (document.getElementById('cakeErr62fbf9f0c79b2-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr62fbf9f0c79b2-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">                        </span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">                        </span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">                        </span><span style="color: #007700">echo </span><span style="color: #DD0000">"<a class='lightitem mainimg' data-sub-html='</span><span style="color: #0000BB">$dsc</span><span style="color: #DD0000">' data-thumb='</span><span style="color: #0000BB">$thumburl</span><span style="color: #DD0000">' data-src='</span><span style="color: #0000BB">$imgurl</span><span style="color: #DD0000">'></span><span style="color: #0000BB">$img</span><span style="color: #DD0000"><p></span><span style="color: #0000BB">$dsc</span><span style="color: #DD0000"></p></a>"</span><span style="color: #007700">;</span></span></code></span></pre><pre id="cakeErr62fbf9f0c79b2-context" class="cake-context" style="display: none;">$viewFile = '/home/q6q2vhgk77o3/public_html/app/View/Releases/release.ctp' $dataForView = array( 'data' => array( 'PressRelease' => array( 'id' => '5783', 'company_id' => '0', 'staff_user_id' => '1', 'admin_user_id' => '1', 'submitted_by' => 'admin', 'plan_id' => '1', 'title' => 'Alia Bhatt is ‘Made of Pride’', 'slug' => '9945-alia-bhatt-is-made-of-pride.html', 'summary' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film', 'body' => '<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>&nbsp;</p> ', 'msa_id' => '0', 'state_id' => '0', 'country_id' => '101', 'iframe_url' => '', 'contact_name' => '', 'phone' => '', 'email' => '', 'zip_code' => '', 'translated_page' => false, 'release_date' => '2022-01-11 16:00:00', 'stock_ticker' => null, 'status' => '1', 'created' => '2022-01-31 15:46:34', 'disapprove_date' => null, 'disapproval_reason' => null, 'is_paid' => false, 'views' => '192', 'contact_phone' => '', 'pr_logo_path' => null, 'pr_logo' => null, 'tos' => true, 'seo_key_words' => 'Blenders Pride, Alia Bhatt, Made of Pride,', 'ip_address' => '103.59.75.103', 'import_status' => false, 'updated' => '2022-08-16 08:35:14' ), 'Plan' => array( 'id' => '1', 'plan_category_id' => '2', 'plan_type' => 'single', 'name' => '', 'price' => '0.00', 'features' => '', 'credit_to_charge' => '0', 'words_release' => '0', 'words_release_amount' => '0.00', 'translation_amount' => '0.00', 'number_pr' => '1', 'add_word_limit' => '0', 'add_word_amount' => '0.00', 'category_limit' => '0', 'add_category_charges' => '100.00', 'msa_limit' => '0', 'add_msa_charges' => '0.00', 'state_limit' => '4120', 'add_state_charges' => '0.00', 'bulk_discount_amount' => '0.00', 'cycle_period' => 'monthly', 'cycle_number' => '0', 'setup_fee' => '0.00', 'translate_charges' => '0.00', 'status' => '1', 'updated' => '2019-05-23 12:44:02', 'created' => '2019-05-23 12:44:02', 'PlanCategory' => array( [maximum depth reached] ) ), 'Company' => array( 'id' => null, 'name' => null, 'slug' => null, 'organization_type_id' => null, 'job_title' => null, 'country_id' => null, 'state' => null, 'zip_code' => null, 'symbol' => null, 'address' => null, 'fb_link' => null, 'twitter_link' => null, 'youtube_link' => null, 'instagram' => null, 'pinterest' => null, 'contact_name' => null, 'email' => null, 'phone_number' => null, 'city' => null, 'fax_number' => null, 'web_site' => null, 'blog_url' => null, 'tumblr' => null, 'linkedin' => null, 'about_us' => null, 'description' => null, 'hear_about_us' => null, 'logo' => null, 'logo_path' => null, 'banner_image' => null, 'banner_path' => null, 'term_and_conditions' => null, 'status' => null, 'approved_by' => null, 'payment_status' => null, 'disapproval_reason' => null, 'disapproval_date' => null, 'suspended_date' => null, 'updated' => null, 'created' => null ), 'PressSeo' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ) ), 'PressYoutube' => array(), 'PressImage' => array( (int) 0 => array( [maximum depth reached] ) ), 'PressPoadcast' => array(), 'Category' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ) ), 'Msa' => array(), 'State' => array(), 'Distribution' => array() ), 'meta_description' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film', 'meta_keyword' => '', 'company' => 'EasyPressWire', 'release_date' => '2022-01-11 16:00:00', 'companylogo' => 'https://www.easypresswire.com/img/epw_white.png', 'contact_name' => 'EasyPressWire', 'width' => (int) 200, 'height' => (int) 200, 'singleImage' => array( (int) 0 => array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) ), 'title_for_layout' => 'Alia Bhatt is ‘Made of Pride’', 'model' => 'PressRelease', 'controller' => 'releases', 'sliderWidth' => (int) 300, 'sliderHeight' => (int) 0, 'thumbWidth' => (int) 200, 'thumbHeight' => (int) 0, 'dateformate' => '<p>D, F d, Y g:i A</p>', 'plancategory' => array( 'online-media-post-plus' => 'Online Media Post Plus' ), 'action' => 'release', 'siteName' => 'EasyPressWire' ) $data = array( 'PressRelease' => array( 'id' => '5783', 'company_id' => '0', 'staff_user_id' => '1', 'admin_user_id' => '1', 'submitted_by' => 'admin', 'plan_id' => '1', 'title' => 'Alia Bhatt is ‘Made of Pride’', 'slug' => '9945-alia-bhatt-is-made-of-pride.html', 'summary' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film', 'body' => '<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p> <p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p> <p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p> <p>&nbsp;</p> ', 'msa_id' => '0', 'state_id' => '0', 'country_id' => '101', 'iframe_url' => '', 'contact_name' => '', 'phone' => '', 'email' => '', 'zip_code' => '', 'translated_page' => false, 'release_date' => '2022-01-11 16:00:00', 'stock_ticker' => null, 'status' => '1', 'created' => '2022-01-31 15:46:34', 'disapprove_date' => null, 'disapproval_reason' => null, 'is_paid' => false, 'views' => '192', 'contact_phone' => '', 'pr_logo_path' => null, 'pr_logo' => null, 'tos' => true, 'seo_key_words' => 'Blenders Pride, Alia Bhatt, Made of Pride,', 'ip_address' => '103.59.75.103', 'import_status' => false, 'updated' => '2022-08-16 08:35:14' ), 'Plan' => array( 'id' => '1', 'plan_category_id' => '2', 'plan_type' => 'single', 'name' => '', 'price' => '0.00', 'features' => '', 'credit_to_charge' => '0', 'words_release' => '0', 'words_release_amount' => '0.00', 'translation_amount' => '0.00', 'number_pr' => '1', 'add_word_limit' => '0', 'add_word_amount' => '0.00', 'category_limit' => '0', 'add_category_charges' => '100.00', 'msa_limit' => '0', 'add_msa_charges' => '0.00', 'state_limit' => '4120', 'add_state_charges' => '0.00', 'bulk_discount_amount' => '0.00', 'cycle_period' => 'monthly', 'cycle_number' => '0', 'setup_fee' => '0.00', 'translate_charges' => '0.00', 'status' => '1', 'updated' => '2019-05-23 12:44:02', 'created' => '2019-05-23 12:44:02', 'PlanCategory' => array( 'id' => '2', 'parent_id' => '1', 'lft' => '2', 'rght' => '3', 'name' => 'Single Online Media Post™', 'slug' => 'single-online-media-post', 'description' => '', 'meta_title' => '', 'meta_keyword' => '', 'meta_description' => '', 'word_limit' => '5000', 'is_country_allowed' => true, 'is_state_allowed' => true, 'is_msa_allowed' => true, 'status' => '1', 'update_status' => '0', 'is_translated' => false, 'updated' => '2019-05-23 12:29:29', 'created' => '2019-05-23 12:29:29' ) ), 'Company' => array( 'id' => null, 'name' => null, 'slug' => null, 'organization_type_id' => null, 'job_title' => null, 'country_id' => null, 'state' => null, 'zip_code' => null, 'symbol' => null, 'address' => null, 'fb_link' => null, 'twitter_link' => null, 'youtube_link' => null, 'instagram' => null, 'pinterest' => null, 'contact_name' => null, 'email' => null, 'phone_number' => null, 'city' => null, 'fax_number' => null, 'web_site' => null, 'blog_url' => null, 'tumblr' => null, 'linkedin' => null, 'about_us' => null, 'description' => null, 'hear_about_us' => null, 'logo' => null, 'logo_path' => null, 'banner_image' => null, 'banner_path' => null, 'term_and_conditions' => null, 'status' => null, 'approved_by' => null, 'payment_status' => null, 'disapproval_reason' => null, 'disapproval_date' => null, 'suspended_date' => null, 'updated' => null, 'created' => null ), 'PressSeo' => array( (int) 0 => array( 'id' => '31606', 'press_release_id' => '5783', 'keyword' => 'Blenders Pride', 'slug' => 'blenders-pride', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35', 'PressRelease' => array( [maximum depth reached] ) ), (int) 1 => array( 'id' => '31607', 'press_release_id' => '5783', 'keyword' => ' Alia Bhatt', 'slug' => 'alia-bhatt', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35', 'PressRelease' => array( [maximum depth reached] ) ), (int) 2 => array( 'id' => '31608', 'press_release_id' => '5783', 'keyword' => ' Made of Pride', 'slug' => 'made-of-pride', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35', 'PressRelease' => array( [maximum depth reached] ) ) ), 'PressYoutube' => array(), 'PressImage' => array( (int) 0 => array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) ), 'PressPoadcast' => array(), 'Category' => array( (int) 0 => array( 'id' => '6', 'parent_id' => '0', 'lft' => '29', 'rght' => '30', 'name' => 'Brands', 'slug' => 'brands', 'meta_title' => 'Brands Press Release Distribution | Submit Brands PR Online', 'meta_keyword' => '', 'meta_description' => 'Read the latest news and press releases on various brands. Submit your brands PR online for free at EasyPressWire. Sign-up now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:28:19', 'created' => '2019-06-21 16:19:11', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 1 => array( 'id' => '8', 'parent_id' => '0', 'lft' => '33', 'rght' => '34', 'name' => 'Entertainment', 'slug' => 'entertainment', 'meta_title' => 'Entertainment Press Release | Submit Entertainment Press Release | EPW', 'meta_keyword' => '', 'meta_description' => 'Publicize your company news, press releases and announcements through EasyPressWire. Submit Entertainment Press Release for free. Signup Now!', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:28:52', 'created' => '2019-06-21 16:19:37', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 2 => array( 'id' => '9', 'parent_id' => '0', 'lft' => '35', 'rght' => '36', 'name' => 'Lifestyle', 'slug' => 'lifestyle', 'meta_title' => 'Lifestyle Press Release | Submit Lifestyle Press Release Online | EPW', 'meta_keyword' => '', 'meta_description' => 'EasyPressWire offers free Lifestyle press release submission service. Submit your lifestyle press release now and get the relevant coverage. Sign-up Now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-06 19:29:04', 'created' => '2019-06-21 16:19:50', 'CategoriesPressRelease' => array( [maximum depth reached] ) ), (int) 3 => array( 'id' => '23', 'parent_id' => '0', 'lft' => '63', 'rght' => '64', 'name' => 'Partnership', 'slug' => 'partnership', 'meta_title' => 'Business Partnership Press Release Distribution | Submit Partnership PR Online', 'meta_keyword' => '', 'meta_description' => 'Signup on EasyPressWire and choose from a wide network of free & premium business partnership press release distribution services. Submit a Press Release Now! ', 'status' => true, 'is_deleted' => false, 'update_status' => '0', 'updated' => '2020-02-17 17:28:42', 'created' => '2019-10-03 11:48:59', 'CategoriesPressRelease' => array( [maximum depth reached] ) ) ), 'Msa' => array(), 'State' => array(), 'Distribution' => array() ) $meta_description = 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film' $meta_keyword = '' $company = 'EasyPressWire' $release_date = '2022-01-11 16:00:00' $companylogo = 'https://www.easypresswire.com/img/epw_white.png' $contact_name = 'EasyPressWire' $width = (int) 200 $height = (int) 200 $singleImage = array( (int) 0 => array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) ) $title_for_layout = 'Alia Bhatt is ‘Made of Pride’' $model = 'PressRelease' $controller = 'releases' $sliderWidth = (int) 1024 $sliderHeight = (int) 600 $thumbWidth = (int) 200 $thumbHeight = (int) 200 $dateformate = '<p>D, F d, Y g:i A</p>' $plancategory = array( 'online-media-post-plus' => 'Online Media Post Plus' ) $action = 'release' $siteName = 'EasyPressWire' $singleImageUrl = 'https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png' $image_path = '2022/01/31' $image_name = '61f7b65bd0613.png' $image = array( 'id' => '4395', 'press_release_id' => '5783', 'describe_image' => '', 'image_text' => '', 'image_name' => '61f7b65bd0613.png', 'image_path' => '2022/01/31', 'updated' => '2022-01-31 15:46:35', 'created' => '2022-01-31 15:46:35' ) $index = (int) 0 $imgurl = 'https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png' $fileUrl = '/home/q6q2vhgk77o3/public_html/app/webroot/files/company/press_image/2022/01/31/61f7b65bd0613.png' $e = object(ImagickException) { [protected] message => 'unable to open image '/home/q6q2vhgk77o3/public_html/app/webroot/files/company/press_image/thumb/sliderthumb_4395-200x200.jpg': No such file or directory @ error/blob.c/OpenBlob/3537' [protected] code => (int) 435 [protected] file => '/home/q6q2vhgk77o3/public_html/app/View/Helper/PostHelper.php' [protected] line => (int) 41 } $dsc = '' $img = '<img title="" alt="" src="" class="4395">'</pre><pre class="stack-trace">include - APP/View/Releases/release.ctp, line 106 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><a class='lightitem mainimg' data-sub-html='' data-thumb='' data-src='https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png'><img title="" alt="" src="" class="4395"><p></p></a></div> </div> <a class="propensliderpop" href="javascript:void(0)" onclick="opensliderpop();"></a> </div> <p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film, 'Made of Pride'. It showcases Alia's relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted actor with her resilience and dynamism truly represents the brand's philosophy that takes an exciting new turn with this bold and empowering campaign. </p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational & contemporary. A shift from black & white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics “Watch out! I’m here to slay, Hit me with your brightest light. I’ll stare back. I’m made of pride.” The 360-degree integrated campaign will be seen across TV, Digital, Print & OOH.</p> <p>Commenting on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience.  In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life”. </p> <p>Commenting on the launch, Actor Alia Bhatt, said, “I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of ‘Made of Pride'. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success.  I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life”</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle. </p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.”</p> <p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film, 'Made of Pride'. It showcases Alia's relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted actor with her resilience and dynamism truly represents the brand's philosophy that takes an exciting new turn with this bold and empowering campaign. </p> <p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational & contemporary. A shift from black & white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics “Watch out! I’m here to slay, Hit me with your brightest light. I’ll stare back. I’m made of pride.” The 360-degree integrated campaign will be seen across TV, Digital, Print & OOH.</p> <p>Commenting on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience.  In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life”. </p> <p>Commenting on the launch, Actor Alia Bhatt, said, “I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of ‘Made of Pride'. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success.  I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life”</p> <p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle. </p> <p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.”</p> <p> </p> <div class="row" id="youtube_podcast"> </div> <br> </p> <div id="keywords_section"> This press release is posted under categories <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/brands"><i><u>Brands</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/entertainment"><i><u>Entertainment</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/lifestyle"><i><u>Lifestyle</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/partnership"><i><u>Partnership</u></i></a> </div> <div class="row" id="youtube_podcast">   </div> <div id="tags"> Tags: <a href='https://www.easypresswire.com/releases/tag/blenders-pride'>Blenders Pride</a><a href='https://www.easypresswire.com/releases/tag/alia-bhatt'> Alia Bhatt</a><a href='https://www.easypresswire.com/releases/tag/made-of-pride'> Made of Pride</a> </div> <br/> <div class="full each_post_signuo_social row"> <div class="col-sm-12"> <div class="tnp tnp-subscription"> <form method="post" action="https://easypresswire.com/blog/?na=s" onsubmit="return newsletter_check(this)"> <input type="hidden" name="nlang" value=""> <div class="row"> <div class="col-sm-4" id="follow_section"> <div> <h3>Follow us on </h3> <nav class="social-navigation" role="navigation" aria-label="Footer Social Links Menu"> <div class="menu-social-menu-container"> <ul id="menu-social-menu" class="social-links-menu"> <li id="menu-item-153" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-153"> <a href="https://facebook.com/easypresswire/"> <i class="fab fa-facebook-f"></i> </a> </li> <li id="menu-item-154" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-154"> <a href="https://twitter.com/easypresswire"> <i class="fab fa-twitter"></i> </a> </li> <li id="menu-item-155" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-155"> <a href="https://www.instagram.com/easy_press_wire/"> <i class="fab fa-instagram"></i> </a> </li> <li id="menu-item-155" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-155"> <a href="https://www.youtube.com/channel/UCjX1o2ZnQASooYny2hqYCuQ"> <i class="fab fa-youtube"></i> </a> </li> </ul> </div> </nav> </div> </div> <div class="col-sm-8" id="signup_section"> <div class="tnp-field tnp-field-email"> <h3>Daily Updates</h3> <input class="tnp-email form-control" type="email" name="ne" required placeholder="Enter Email Address"> <input class="tnp-submit" type="submit" value="Subscribe" > </div> </div> </div> </form> </div> </div> </div> </div> </div> </div> </div> </div> <script src="https://cdnjs.cloudflare.com/ajax/libs/jquery-easing/1.4.1/jquery.easing.min.js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-share/1.1.0/lg-share.min.js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-zoom/1.1.0/lg-zoom.min.js" ></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-video/1.2.2/lg-video.min.js"></script> <script type="text/javascript"> $(document).ready(function() { $('#imageGallery').lightSlider({ gallery:true, item:1, loop:false, thumbItem:9, slideMargin:0, enableDrag: false, currentPagerPosition:'left', adaptiveHeight: true, onSliderLoad: function(el) { el.lightGallery({ selector: '#imageGallery .lightitem', animateThumb: false, showThumbByDefault: false } ); } }); }); /* $('#primgslider').owlCarousel({ loop:false, margin:0, nav:true, items:1, autoplay:true, autoHeight:true, autoplayTimeout:2000, autoplayHoverPause:true }); */ </script> <script type="text/javascript"> $('#yvideoslider, #poadcastslider').owlCarousel({ loop:false, margin:0, nav:true, items:1, autoplay:false, autoplayHoverPause:true }); </script> <style> #tags a{ text-decoration:none; color:#000; background: #dfdfdf; display: inline-block; padding: 5px 10px; font-size: 15px; margin: 0 2px 5px 2px; } #tags a:hover{ text-decoration:none; color:#fff; background: grey; display: inline-block; padding: 5px 10px; font-size: 15px; margin: 0 2px 5px 2px; } .ew-pr-social{padding-right:4% !important;} </style>' $scripts_for_layout = '' $uId = '0' $staff_role_id = '0' $registerfrom = 'backend' $title = 'Alia Bhatt is ‘Made of Pride’' $singleImageUrl = 'https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png' $image_path = '2022/01/31' $image_name = '61f7b65bd0613.png' $meta_des = 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film' $meta_kywrd = '' $meta_title = 'Alia Bhatt is ‘Made of Pride’' $imageUrl = 'https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png' $bodyClass = '9945-alia-bhatt-is-made-of-pride.html'

include - APP/View/Layouts/site_default.ctp, line 229 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::renderLayout() - CORE/Cake/View/View.php, line 546 View::render() - CORE/Cake/View/View.php, line 481 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119

Alia Bhatt is ‘Made of Pride’

Posted On Tue, January 11, 2022, 4:00 PM

Blenders Pride introduces its new brand ambassador in a captivating new campaign film

{}

Notice (8): Undefined variable: sliderImage [APP/View/Releases/release.ctp, line 102]Code Context                            $img='<img  title="'.$image['image_text'].'" alt="'.$image['image_text'].'"  src="'.$imgurl.'" class="'.$image['id'].'">';
                        } else {
                            $img='<img  title="'.$image['image_text'].'" alt="'.$image['image_text'].'"  src="'.$sliderImage.'" class="'.$image['id'].'">';
$viewFile = '/home/q6q2vhgk77o3/public_html/app/View/Releases/release.ctp'
$dataForView = array(
	'data' => array(
		'PressRelease' => array(
			'id' => '5783',
			'company_id' => '0',
			'staff_user_id' => '1',
			'admin_user_id' => '1',
			'submitted_by' => 'admin',
			'plan_id' => '1',
			'title' => 'Alia Bhatt is ‘Made of Pride’',
			'slug' => '9945-alia-bhatt-is-made-of-pride.html',
			'summary' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film',
			'body' => '<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p>

<p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p>

<p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p>

<p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p>

<p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p>

<p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p>

<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p>

<p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p>

<p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p>

<p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p>

<p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p>

<p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p>

<p>&nbsp;</p>
',
			'msa_id' => '0',
			'state_id' => '0',
			'country_id' => '101',
			'iframe_url' => '',
			'contact_name' => '',
			'phone' => '',
			'email' => '',
			'zip_code' => '',
			'translated_page' => false,
			'release_date' => '2022-01-11 16:00:00',
			'stock_ticker' => null,
			'status' => '1',
			'created' => '2022-01-31 15:46:34',
			'disapprove_date' => null,
			'disapproval_reason' => null,
			'is_paid' => false,
			'views' => '192',
			'contact_phone' => '',
			'pr_logo_path' => null,
			'pr_logo' => null,
			'tos' => true,
			'seo_key_words' => 'Blenders Pride, Alia Bhatt, Made of Pride,',
			'ip_address' => '103.59.75.103',
			'import_status' => false,
			'updated' => '2022-08-16 08:35:14'
		),
		'Plan' => array(
			'id' => '1',
			'plan_category_id' => '2',
			'plan_type' => 'single',
			'name' => '',
			'price' => '0.00',
			'features' => '',
			'credit_to_charge' => '0',
			'words_release' => '0',
			'words_release_amount' => '0.00',
			'translation_amount' => '0.00',
			'number_pr' => '1',
			'add_word_limit' => '0',
			'add_word_amount' => '0.00',
			'category_limit' => '0',
			'add_category_charges' => '100.00',
			'msa_limit' => '0',
			'add_msa_charges' => '0.00',
			'state_limit' => '4120',
			'add_state_charges' => '0.00',
			'bulk_discount_amount' => '0.00',
			'cycle_period' => 'monthly',
			'cycle_number' => '0',
			'setup_fee' => '0.00',
			'translate_charges' => '0.00',
			'status' => '1',
			'updated' => '2019-05-23 12:44:02',
			'created' => '2019-05-23 12:44:02',
			'PlanCategory' => array(
				[maximum depth reached]
			)
		),
		'Company' => array(
			'id' => null,
			'name' => null,
			'slug' => null,
			'organization_type_id' => null,
			'job_title' => null,
			'country_id' => null,
			'state' => null,
			'zip_code' => null,
			'symbol' => null,
			'address' => null,
			'fb_link' => null,
			'twitter_link' => null,
			'youtube_link' => null,
			'instagram' => null,
			'pinterest' => null,
			'contact_name' => null,
			'email' => null,
			'phone_number' => null,
			'city' => null,
			'fax_number' => null,
			'web_site' => null,
			'blog_url' => null,
			'tumblr' => null,
			'linkedin' => null,
			'about_us' => null,
			'description' => null,
			'hear_about_us' => null,
			'logo' => null,
			'logo_path' => null,
			'banner_image' => null,
			'banner_path' => null,
			'term_and_conditions' => null,
			'status' => null,
			'approved_by' => null,
			'payment_status' => null,
			'disapproval_reason' => null,
			'disapproval_date' => null,
			'suspended_date' => null,
			'updated' => null,
			'created' => null
		),
		'PressSeo' => array(
			(int) 0 => array(
				[maximum depth reached]
			),
			(int) 1 => array(
				[maximum depth reached]
			),
			(int) 2 => array(
				[maximum depth reached]
			)
		),
		'PressYoutube' => array(),
		'PressImage' => array(
			(int) 0 => array(
				[maximum depth reached]
			)
		),
		'PressPoadcast' => array(),
		'Category' => array(
			(int) 0 => array(
				[maximum depth reached]
			),
			(int) 1 => array(
				[maximum depth reached]
			),
			(int) 2 => array(
				[maximum depth reached]
			),
			(int) 3 => array(
				[maximum depth reached]
			)
		),
		'Msa' => array(),
		'State' => array(),
		'Distribution' => array()
	),
	'meta_description' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film',
	'meta_keyword' => '',
	'company' => 'EasyPressWire',
	'release_date' => '2022-01-11 16:00:00',
	'companylogo' => 'https://www.easypresswire.com/img/epw_white.png',
	'contact_name' => 'EasyPressWire',
	'width' => (int) 200,
	'height' => (int) 200,
	'singleImage' => array(
		(int) 0 => array(
			'id' => '4395',
			'press_release_id' => '5783',
			'describe_image' => '',
			'image_text' => '',
			'image_name' => '61f7b65bd0613.png',
			'image_path' => '2022/01/31',
			'updated' => '2022-01-31 15:46:35',
			'created' => '2022-01-31 15:46:35'
		)
	),
	'title_for_layout' => 'Alia Bhatt is ‘Made of Pride’',
	'model' => 'PressRelease',
	'controller' => 'releases',
	'sliderWidth' => (int) 300,
	'sliderHeight' => (int) 0,
	'thumbWidth' => (int) 200,
	'thumbHeight' => (int) 0,
	'dateformate' => '<p>D, F d, Y g:i A</p>',
	'plancategory' => array(
		'online-media-post-plus' => 'Online Media Post Plus'
	),
	'action' => 'release',
	'siteName' => 'EasyPressWire'
)
$data = array(
	'PressRelease' => array(
		'id' => '5783',
		'company_id' => '0',
		'staff_user_id' => '1',
		'admin_user_id' => '1',
		'submitted_by' => 'admin',
		'plan_id' => '1',
		'title' => 'Alia Bhatt is ‘Made of Pride’',
		'slug' => '9945-alia-bhatt-is-made-of-pride.html',
		'summary' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film',
		'body' => '<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p>

<p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p>

<p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p>

<p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p>

<p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p>

<p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p>

<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p>

<p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p>

<p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p>

<p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p>

<p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p>

<p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p>

<p>&nbsp;</p>
',
		'msa_id' => '0',
		'state_id' => '0',
		'country_id' => '101',
		'iframe_url' => '',
		'contact_name' => '',
		'phone' => '',
		'email' => '',
		'zip_code' => '',
		'translated_page' => false,
		'release_date' => '2022-01-11 16:00:00',
		'stock_ticker' => null,
		'status' => '1',
		'created' => '2022-01-31 15:46:34',
		'disapprove_date' => null,
		'disapproval_reason' => null,
		'is_paid' => false,
		'views' => '192',
		'contact_phone' => '',
		'pr_logo_path' => null,
		'pr_logo' => null,
		'tos' => true,
		'seo_key_words' => 'Blenders Pride, Alia Bhatt, Made of Pride,',
		'ip_address' => '103.59.75.103',
		'import_status' => false,
		'updated' => '2022-08-16 08:35:14'
	),
	'Plan' => array(
		'id' => '1',
		'plan_category_id' => '2',
		'plan_type' => 'single',
		'name' => '',
		'price' => '0.00',
		'features' => '',
		'credit_to_charge' => '0',
		'words_release' => '0',
		'words_release_amount' => '0.00',
		'translation_amount' => '0.00',
		'number_pr' => '1',
		'add_word_limit' => '0',
		'add_word_amount' => '0.00',
		'category_limit' => '0',
		'add_category_charges' => '100.00',
		'msa_limit' => '0',
		'add_msa_charges' => '0.00',
		'state_limit' => '4120',
		'add_state_charges' => '0.00',
		'bulk_discount_amount' => '0.00',
		'cycle_period' => 'monthly',
		'cycle_number' => '0',
		'setup_fee' => '0.00',
		'translate_charges' => '0.00',
		'status' => '1',
		'updated' => '2019-05-23 12:44:02',
		'created' => '2019-05-23 12:44:02',
		'PlanCategory' => array(
			'id' => '2',
			'parent_id' => '1',
			'lft' => '2',
			'rght' => '3',
			'name' => 'Single Online Media Post™',
			'slug' => 'single-online-media-post',
			'description' => '',
			'meta_title' => '',
			'meta_keyword' => '',
			'meta_description' => '',
			'word_limit' => '5000',
			'is_country_allowed' => true,
			'is_state_allowed' => true,
			'is_msa_allowed' => true,
			'status' => '1',
			'update_status' => '0',
			'is_translated' => false,
			'updated' => '2019-05-23 12:29:29',
			'created' => '2019-05-23 12:29:29'
		)
	),
	'Company' => array(
		'id' => null,
		'name' => null,
		'slug' => null,
		'organization_type_id' => null,
		'job_title' => null,
		'country_id' => null,
		'state' => null,
		'zip_code' => null,
		'symbol' => null,
		'address' => null,
		'fb_link' => null,
		'twitter_link' => null,
		'youtube_link' => null,
		'instagram' => null,
		'pinterest' => null,
		'contact_name' => null,
		'email' => null,
		'phone_number' => null,
		'city' => null,
		'fax_number' => null,
		'web_site' => null,
		'blog_url' => null,
		'tumblr' => null,
		'linkedin' => null,
		'about_us' => null,
		'description' => null,
		'hear_about_us' => null,
		'logo' => null,
		'logo_path' => null,
		'banner_image' => null,
		'banner_path' => null,
		'term_and_conditions' => null,
		'status' => null,
		'approved_by' => null,
		'payment_status' => null,
		'disapproval_reason' => null,
		'disapproval_date' => null,
		'suspended_date' => null,
		'updated' => null,
		'created' => null
	),
	'PressSeo' => array(
		(int) 0 => array(
			'id' => '31606',
			'press_release_id' => '5783',
			'keyword' => 'Blenders Pride',
			'slug' => 'blenders-pride',
			'updated' => '2022-01-31 15:46:35',
			'created' => '2022-01-31 15:46:35',
			'PressRelease' => array(
				[maximum depth reached]
			)
		),
		(int) 1 => array(
			'id' => '31607',
			'press_release_id' => '5783',
			'keyword' => ' Alia Bhatt',
			'slug' => 'alia-bhatt',
			'updated' => '2022-01-31 15:46:35',
			'created' => '2022-01-31 15:46:35',
			'PressRelease' => array(
				[maximum depth reached]
			)
		),
		(int) 2 => array(
			'id' => '31608',
			'press_release_id' => '5783',
			'keyword' => ' Made of Pride',
			'slug' => 'made-of-pride',
			'updated' => '2022-01-31 15:46:35',
			'created' => '2022-01-31 15:46:35',
			'PressRelease' => array(
				[maximum depth reached]
			)
		)
	),
	'PressYoutube' => array(),
	'PressImage' => array(
		(int) 0 => array(
			'id' => '4395',
			'press_release_id' => '5783',
			'describe_image' => '',
			'image_text' => '',
			'image_name' => '61f7b65bd0613.png',
			'image_path' => '2022/01/31',
			'updated' => '2022-01-31 15:46:35',
			'created' => '2022-01-31 15:46:35'
		)
	),
	'PressPoadcast' => array(),
	'Category' => array(
		(int) 0 => array(
			'id' => '6',
			'parent_id' => '0',
			'lft' => '29',
			'rght' => '30',
			'name' => 'Brands',
			'slug' => 'brands',
			'meta_title' => 'Brands Press Release Distribution | Submit Brands PR Online',
			'meta_keyword' => '',
			'meta_description' => 'Read the latest news and press releases on various brands. Submit your brands PR online for free at EasyPressWire. Sign-up now! ',
			'status' => true,
			'is_deleted' => false,
			'update_status' => '0',
			'updated' => '2020-02-06 19:28:19',
			'created' => '2019-06-21 16:19:11',
			'CategoriesPressRelease' => array(
				[maximum depth reached]
			)
		),
		(int) 1 => array(
			'id' => '8',
			'parent_id' => '0',
			'lft' => '33',
			'rght' => '34',
			'name' => 'Entertainment',
			'slug' => 'entertainment',
			'meta_title' => 'Entertainment Press Release | Submit Entertainment Press Release | EPW',
			'meta_keyword' => '',
			'meta_description' => 'Publicize your company news, press releases and announcements through EasyPressWire. Submit Entertainment Press Release for free. Signup Now!',
			'status' => true,
			'is_deleted' => false,
			'update_status' => '0',
			'updated' => '2020-02-06 19:28:52',
			'created' => '2019-06-21 16:19:37',
			'CategoriesPressRelease' => array(
				[maximum depth reached]
			)
		),
		(int) 2 => array(
			'id' => '9',
			'parent_id' => '0',
			'lft' => '35',
			'rght' => '36',
			'name' => 'Lifestyle',
			'slug' => 'lifestyle',
			'meta_title' => 'Lifestyle Press Release | Submit Lifestyle Press Release Online | EPW',
			'meta_keyword' => '',
			'meta_description' => 'EasyPressWire offers free Lifestyle press release submission service. Submit your lifestyle press release now and get the relevant coverage. Sign-up Now! ',
			'status' => true,
			'is_deleted' => false,
			'update_status' => '0',
			'updated' => '2020-02-06 19:29:04',
			'created' => '2019-06-21 16:19:50',
			'CategoriesPressRelease' => array(
				[maximum depth reached]
			)
		),
		(int) 3 => array(
			'id' => '23',
			'parent_id' => '0',
			'lft' => '63',
			'rght' => '64',
			'name' => 'Partnership',
			'slug' => 'partnership',
			'meta_title' => 'Business Partnership Press Release Distribution | Submit Partnership PR Online',
			'meta_keyword' => '',
			'meta_description' => 'Signup on EasyPressWire and choose from a wide network of free & premium business partnership press release distribution services. Submit a Press Release Now!
',
			'status' => true,
			'is_deleted' => false,
			'update_status' => '0',
			'updated' => '2020-02-17 17:28:42',
			'created' => '2019-10-03 11:48:59',
			'CategoriesPressRelease' => array(
				[maximum depth reached]
			)
		)
	),
	'Msa' => array(),
	'State' => array(),
	'Distribution' => array()
)
$meta_description = 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film'
$meta_keyword = ''
$company = 'EasyPressWire'
$release_date = '2022-01-11 16:00:00'
$companylogo = 'https://www.easypresswire.com/img/epw_white.png'
$contact_name = 'EasyPressWire'
$width = (int) 200
$height = (int) 200
$singleImage = array(
	(int) 0 => array(
		'id' => '4395',
		'press_release_id' => '5783',
		'describe_image' => '',
		'image_text' => '',
		'image_name' => '61f7b65bd0613.png',
		'image_path' => '2022/01/31',
		'updated' => '2022-01-31 15:46:35',
		'created' => '2022-01-31 15:46:35'
	)
)
$title_for_layout = 'Alia Bhatt is ‘Made of Pride’'
$model = 'PressRelease'
$controller = 'releases'
$sliderWidth = (int) 1024
$sliderHeight = (int) 600
$thumbWidth = (int) 200
$thumbHeight = (int) 200
$dateformate = '<p>D, F d, Y g:i A</p>'
$plancategory = array(
	'online-media-post-plus' => 'Online Media Post Plus'
)
$action = 'release'
$siteName = 'EasyPressWire'
$singleImageUrl = 'https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png'
$image_path = '2022/01/31'
$image_name = '61f7b65bd0613.png'
$image = array(
	'id' => '4395',
	'press_release_id' => '5783',
	'describe_image' => '',
	'image_text' => '',
	'image_name' => '61f7b65bd0613.png',
	'image_path' => '2022/01/31',
	'updated' => '2022-01-31 15:46:35',
	'created' => '2022-01-31 15:46:35'
)
$index = (int) 0
$imgurl = 'https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png'
$fileUrl = '/home/q6q2vhgk77o3/public_html/app/webroot/files/company/press_image/2022/01/31/61f7b65bd0613.png'
$e = object(ImagickException) {
	[protected] message => 'unable to open image '/home/q6q2vhgk77o3/public_html/app/webroot/files/company/press_image/thumb/sliderthumb_4395-200x200.jpg': No such file or directory @ error/blob.c/OpenBlob/3537'
	[protected] code => (int) 435
	[protected] file => '/home/q6q2vhgk77o3/public_html/app/View/Helper/PostHelper.php'
	[protected] line => (int) 41
}
$dsc = ''
include - APP/View/Releases/release.ctp, line 102
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 968
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 119

Notice (8): Undefined variable: thumburl [APP/View/Releases/release.ctp, line 106]Code Context                        
                        
                        echo "<a class='lightitem mainimg' data-sub-html='$dsc' data-thumb='$thumburl' data-src='$imgurl'>$img<p>$dsc</p></a>";
$viewFile = '/home/q6q2vhgk77o3/public_html/app/View/Releases/release.ctp'
$dataForView = array(
	'data' => array(
		'PressRelease' => array(
			'id' => '5783',
			'company_id' => '0',
			'staff_user_id' => '1',
			'admin_user_id' => '1',
			'submitted_by' => 'admin',
			'plan_id' => '1',
			'title' => 'Alia Bhatt is ‘Made of Pride’',
			'slug' => '9945-alia-bhatt-is-made-of-pride.html',
			'summary' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film',
			'body' => '<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p>

<p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p>

<p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p>

<p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p>

<p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p>

<p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p>

<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p>

<p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p>

<p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p>

<p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p>

<p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p>

<p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p>

<p>&nbsp;</p>
',
			'msa_id' => '0',
			'state_id' => '0',
			'country_id' => '101',
			'iframe_url' => '',
			'contact_name' => '',
			'phone' => '',
			'email' => '',
			'zip_code' => '',
			'translated_page' => false,
			'release_date' => '2022-01-11 16:00:00',
			'stock_ticker' => null,
			'status' => '1',
			'created' => '2022-01-31 15:46:34',
			'disapprove_date' => null,
			'disapproval_reason' => null,
			'is_paid' => false,
			'views' => '192',
			'contact_phone' => '',
			'pr_logo_path' => null,
			'pr_logo' => null,
			'tos' => true,
			'seo_key_words' => 'Blenders Pride, Alia Bhatt, Made of Pride,',
			'ip_address' => '103.59.75.103',
			'import_status' => false,
			'updated' => '2022-08-16 08:35:14'
		),
		'Plan' => array(
			'id' => '1',
			'plan_category_id' => '2',
			'plan_type' => 'single',
			'name' => '',
			'price' => '0.00',
			'features' => '',
			'credit_to_charge' => '0',
			'words_release' => '0',
			'words_release_amount' => '0.00',
			'translation_amount' => '0.00',
			'number_pr' => '1',
			'add_word_limit' => '0',
			'add_word_amount' => '0.00',
			'category_limit' => '0',
			'add_category_charges' => '100.00',
			'msa_limit' => '0',
			'add_msa_charges' => '0.00',
			'state_limit' => '4120',
			'add_state_charges' => '0.00',
			'bulk_discount_amount' => '0.00',
			'cycle_period' => 'monthly',
			'cycle_number' => '0',
			'setup_fee' => '0.00',
			'translate_charges' => '0.00',
			'status' => '1',
			'updated' => '2019-05-23 12:44:02',
			'created' => '2019-05-23 12:44:02',
			'PlanCategory' => array(
				[maximum depth reached]
			)
		),
		'Company' => array(
			'id' => null,
			'name' => null,
			'slug' => null,
			'organization_type_id' => null,
			'job_title' => null,
			'country_id' => null,
			'state' => null,
			'zip_code' => null,
			'symbol' => null,
			'address' => null,
			'fb_link' => null,
			'twitter_link' => null,
			'youtube_link' => null,
			'instagram' => null,
			'pinterest' => null,
			'contact_name' => null,
			'email' => null,
			'phone_number' => null,
			'city' => null,
			'fax_number' => null,
			'web_site' => null,
			'blog_url' => null,
			'tumblr' => null,
			'linkedin' => null,
			'about_us' => null,
			'description' => null,
			'hear_about_us' => null,
			'logo' => null,
			'logo_path' => null,
			'banner_image' => null,
			'banner_path' => null,
			'term_and_conditions' => null,
			'status' => null,
			'approved_by' => null,
			'payment_status' => null,
			'disapproval_reason' => null,
			'disapproval_date' => null,
			'suspended_date' => null,
			'updated' => null,
			'created' => null
		),
		'PressSeo' => array(
			(int) 0 => array(
				[maximum depth reached]
			),
			(int) 1 => array(
				[maximum depth reached]
			),
			(int) 2 => array(
				[maximum depth reached]
			)
		),
		'PressYoutube' => array(),
		'PressImage' => array(
			(int) 0 => array(
				[maximum depth reached]
			)
		),
		'PressPoadcast' => array(),
		'Category' => array(
			(int) 0 => array(
				[maximum depth reached]
			),
			(int) 1 => array(
				[maximum depth reached]
			),
			(int) 2 => array(
				[maximum depth reached]
			),
			(int) 3 => array(
				[maximum depth reached]
			)
		),
		'Msa' => array(),
		'State' => array(),
		'Distribution' => array()
	),
	'meta_description' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film',
	'meta_keyword' => '',
	'company' => 'EasyPressWire',
	'release_date' => '2022-01-11 16:00:00',
	'companylogo' => 'https://www.easypresswire.com/img/epw_white.png',
	'contact_name' => 'EasyPressWire',
	'width' => (int) 200,
	'height' => (int) 200,
	'singleImage' => array(
		(int) 0 => array(
			'id' => '4395',
			'press_release_id' => '5783',
			'describe_image' => '',
			'image_text' => '',
			'image_name' => '61f7b65bd0613.png',
			'image_path' => '2022/01/31',
			'updated' => '2022-01-31 15:46:35',
			'created' => '2022-01-31 15:46:35'
		)
	),
	'title_for_layout' => 'Alia Bhatt is ‘Made of Pride’',
	'model' => 'PressRelease',
	'controller' => 'releases',
	'sliderWidth' => (int) 300,
	'sliderHeight' => (int) 0,
	'thumbWidth' => (int) 200,
	'thumbHeight' => (int) 0,
	'dateformate' => '<p>D, F d, Y g:i A</p>',
	'plancategory' => array(
		'online-media-post-plus' => 'Online Media Post Plus'
	),
	'action' => 'release',
	'siteName' => 'EasyPressWire'
)
$data = array(
	'PressRelease' => array(
		'id' => '5783',
		'company_id' => '0',
		'staff_user_id' => '1',
		'admin_user_id' => '1',
		'submitted_by' => 'admin',
		'plan_id' => '1',
		'title' => 'Alia Bhatt is ‘Made of Pride’',
		'slug' => '9945-alia-bhatt-is-made-of-pride.html',
		'summary' => 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film',
		'body' => '<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p>

<p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p>

<p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p>

<p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p>

<p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p>

<p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p>

<p>Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film,&nbsp;&#39;Made of Pride&#39;. It showcases Alia&#39;s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted&nbsp;actor with her resilience and dynamism truly represents the brand&#39;s philosophy that takes an exciting new turn with this bold and empowering campaign.&nbsp;</p>

<p>The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational &amp; contemporary. A shift from black &amp; white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics &ldquo;Watch out! I&rsquo;m here to slay, Hit me with your brightest light. I&rsquo;ll stare back. I&rsquo;m made of pride.&rdquo; The 360-degree integrated campaign will be seen across TV, Digital, Print &amp; OOH.</p>

<p>Commenting on the announcement,&nbsp;Kartik Mohindra, Chief Marketing Officer,&nbsp;Pernod Ricard India,&nbsp;said, &ldquo;Alia Bhatt&rsquo;s story of becoming today&rsquo;s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia&rsquo;s strength of character and resilience. &nbsp;In a world where making safe choices comes easy, the new campaign aims to nudge today&rsquo;s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life&rdquo;.&nbsp;</p>

<p>Commenting on the launch,&nbsp;Actor Alia Bhatt, said,&nbsp;&ldquo;I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of &lsquo;Made of Pride&#39;. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. &nbsp;I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life&rdquo;</p>

<p>Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.&nbsp;</p>

<p>Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, &ldquo;The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn&rsquo;t a result of success. Instead, it&rsquo;s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.&rdquo;</p>

<p>&nbsp;</p>
',
		'msa_id' => '0',
		'state_id' => '0',
		'country_id' => '101',
		'iframe_url' => '',
		'contact_name' => '',
		'phone' => '',
		'email' => '',
		'zip_code' => '',
		'translated_page' => false,
		'release_date' => '2022-01-11 16:00:00',
		'stock_ticker' => null,
		'status' => '1',
		'created' => '2022-01-31 15:46:34',
		'disapprove_date' => null,
		'disapproval_reason' => null,
		'is_paid' => false,
		'views' => '192',
		'contact_phone' => '',
		'pr_logo_path' => null,
		'pr_logo' => null,
		'tos' => true,
		'seo_key_words' => 'Blenders Pride, Alia Bhatt, Made of Pride,',
		'ip_address' => '103.59.75.103',
		'import_status' => false,
		'updated' => '2022-08-16 08:35:14'
	),
	'Plan' => array(
		'id' => '1',
		'plan_category_id' => '2',
		'plan_type' => 'single',
		'name' => '',
		'price' => '0.00',
		'features' => '',
		'credit_to_charge' => '0',
		'words_release' => '0',
		'words_release_amount' => '0.00',
		'translation_amount' => '0.00',
		'number_pr' => '1',
		'add_word_limit' => '0',
		'add_word_amount' => '0.00',
		'category_limit' => '0',
		'add_category_charges' => '100.00',
		'msa_limit' => '0',
		'add_msa_charges' => '0.00',
		'state_limit' => '4120',
		'add_state_charges' => '0.00',
		'bulk_discount_amount' => '0.00',
		'cycle_period' => 'monthly',
		'cycle_number' => '0',
		'setup_fee' => '0.00',
		'translate_charges' => '0.00',
		'status' => '1',
		'updated' => '2019-05-23 12:44:02',
		'created' => '2019-05-23 12:44:02',
		'PlanCategory' => array(
			'id' => '2',
			'parent_id' => '1',
			'lft' => '2',
			'rght' => '3',
			'name' => 'Single Online Media Post™',
			'slug' => 'single-online-media-post',
			'description' => '',
			'meta_title' => '',
			'meta_keyword' => '',
			'meta_description' => '',
			'word_limit' => '5000',
			'is_country_allowed' => true,
			'is_state_allowed' => true,
			'is_msa_allowed' => true,
			'status' => '1',
			'update_status' => '0',
			'is_translated' => false,
			'updated' => '2019-05-23 12:29:29',
			'created' => '2019-05-23 12:29:29'
		)
	),
	'Company' => array(
		'id' => null,
		'name' => null,
		'slug' => null,
		'organization_type_id' => null,
		'job_title' => null,
		'country_id' => null,
		'state' => null,
		'zip_code' => null,
		'symbol' => null,
		'address' => null,
		'fb_link' => null,
		'twitter_link' => null,
		'youtube_link' => null,
		'instagram' => null,
		'pinterest' => null,
		'contact_name' => null,
		'email' => null,
		'phone_number' => null,
		'city' => null,
		'fax_number' => null,
		'web_site' => null,
		'blog_url' => null,
		'tumblr' => null,
		'linkedin' => null,
		'about_us' => null,
		'description' => null,
		'hear_about_us' => null,
		'logo' => null,
		'logo_path' => null,
		'banner_image' => null,
		'banner_path' => null,
		'term_and_conditions' => null,
		'status' => null,
		'approved_by' => null,
		'payment_status' => null,
		'disapproval_reason' => null,
		'disapproval_date' => null,
		'suspended_date' => null,
		'updated' => null,
		'created' => null
	),
	'PressSeo' => array(
		(int) 0 => array(
			'id' => '31606',
			'press_release_id' => '5783',
			'keyword' => 'Blenders Pride',
			'slug' => 'blenders-pride',
			'updated' => '2022-01-31 15:46:35',
			'created' => '2022-01-31 15:46:35',
			'PressRelease' => array(
				[maximum depth reached]
			)
		),
		(int) 1 => array(
			'id' => '31607',
			'press_release_id' => '5783',
			'keyword' => ' Alia Bhatt',
			'slug' => 'alia-bhatt',
			'updated' => '2022-01-31 15:46:35',
			'created' => '2022-01-31 15:46:35',
			'PressRelease' => array(
				[maximum depth reached]
			)
		),
		(int) 2 => array(
			'id' => '31608',
			'press_release_id' => '5783',
			'keyword' => ' Made of Pride',
			'slug' => 'made-of-pride',
			'updated' => '2022-01-31 15:46:35',
			'created' => '2022-01-31 15:46:35',
			'PressRelease' => array(
				[maximum depth reached]
			)
		)
	),
	'PressYoutube' => array(),
	'PressImage' => array(
		(int) 0 => array(
			'id' => '4395',
			'press_release_id' => '5783',
			'describe_image' => '',
			'image_text' => '',
			'image_name' => '61f7b65bd0613.png',
			'image_path' => '2022/01/31',
			'updated' => '2022-01-31 15:46:35',
			'created' => '2022-01-31 15:46:35'
		)
	),
	'PressPoadcast' => array(),
	'Category' => array(
		(int) 0 => array(
			'id' => '6',
			'parent_id' => '0',
			'lft' => '29',
			'rght' => '30',
			'name' => 'Brands',
			'slug' => 'brands',
			'meta_title' => 'Brands Press Release Distribution | Submit Brands PR Online',
			'meta_keyword' => '',
			'meta_description' => 'Read the latest news and press releases on various brands. Submit your brands PR online for free at EasyPressWire. Sign-up now! ',
			'status' => true,
			'is_deleted' => false,
			'update_status' => '0',
			'updated' => '2020-02-06 19:28:19',
			'created' => '2019-06-21 16:19:11',
			'CategoriesPressRelease' => array(
				[maximum depth reached]
			)
		),
		(int) 1 => array(
			'id' => '8',
			'parent_id' => '0',
			'lft' => '33',
			'rght' => '34',
			'name' => 'Entertainment',
			'slug' => 'entertainment',
			'meta_title' => 'Entertainment Press Release | Submit Entertainment Press Release | EPW',
			'meta_keyword' => '',
			'meta_description' => 'Publicize your company news, press releases and announcements through EasyPressWire. Submit Entertainment Press Release for free. Signup Now!',
			'status' => true,
			'is_deleted' => false,
			'update_status' => '0',
			'updated' => '2020-02-06 19:28:52',
			'created' => '2019-06-21 16:19:37',
			'CategoriesPressRelease' => array(
				[maximum depth reached]
			)
		),
		(int) 2 => array(
			'id' => '9',
			'parent_id' => '0',
			'lft' => '35',
			'rght' => '36',
			'name' => 'Lifestyle',
			'slug' => 'lifestyle',
			'meta_title' => 'Lifestyle Press Release | Submit Lifestyle Press Release Online | EPW',
			'meta_keyword' => '',
			'meta_description' => 'EasyPressWire offers free Lifestyle press release submission service. Submit your lifestyle press release now and get the relevant coverage. Sign-up Now! ',
			'status' => true,
			'is_deleted' => false,
			'update_status' => '0',
			'updated' => '2020-02-06 19:29:04',
			'created' => '2019-06-21 16:19:50',
			'CategoriesPressRelease' => array(
				[maximum depth reached]
			)
		),
		(int) 3 => array(
			'id' => '23',
			'parent_id' => '0',
			'lft' => '63',
			'rght' => '64',
			'name' => 'Partnership',
			'slug' => 'partnership',
			'meta_title' => 'Business Partnership Press Release Distribution | Submit Partnership PR Online',
			'meta_keyword' => '',
			'meta_description' => 'Signup on EasyPressWire and choose from a wide network of free & premium business partnership press release distribution services. Submit a Press Release Now!
',
			'status' => true,
			'is_deleted' => false,
			'update_status' => '0',
			'updated' => '2020-02-17 17:28:42',
			'created' => '2019-10-03 11:48:59',
			'CategoriesPressRelease' => array(
				[maximum depth reached]
			)
		)
	),
	'Msa' => array(),
	'State' => array(),
	'Distribution' => array()
)
$meta_description = 'Blenders Pride introduces its new brand ambassador in a captivating new campaign film'
$meta_keyword = ''
$company = 'EasyPressWire'
$release_date = '2022-01-11 16:00:00'
$companylogo = 'https://www.easypresswire.com/img/epw_white.png'
$contact_name = 'EasyPressWire'
$width = (int) 200
$height = (int) 200
$singleImage = array(
	(int) 0 => array(
		'id' => '4395',
		'press_release_id' => '5783',
		'describe_image' => '',
		'image_text' => '',
		'image_name' => '61f7b65bd0613.png',
		'image_path' => '2022/01/31',
		'updated' => '2022-01-31 15:46:35',
		'created' => '2022-01-31 15:46:35'
	)
)
$title_for_layout = 'Alia Bhatt is ‘Made of Pride’'
$model = 'PressRelease'
$controller = 'releases'
$sliderWidth = (int) 1024
$sliderHeight = (int) 600
$thumbWidth = (int) 200
$thumbHeight = (int) 200
$dateformate = '<p>D, F d, Y g:i A</p>'
$plancategory = array(
	'online-media-post-plus' => 'Online Media Post Plus'
)
$action = 'release'
$siteName = 'EasyPressWire'
$singleImageUrl = 'https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png'
$image_path = '2022/01/31'
$image_name = '61f7b65bd0613.png'
$image = array(
	'id' => '4395',
	'press_release_id' => '5783',
	'describe_image' => '',
	'image_text' => '',
	'image_name' => '61f7b65bd0613.png',
	'image_path' => '2022/01/31',
	'updated' => '2022-01-31 15:46:35',
	'created' => '2022-01-31 15:46:35'
)
$index = (int) 0
$imgurl = 'https://www.easypresswire.com/files/company/press_image/2022/01/31/61f7b65bd0613.png'
$fileUrl = '/home/q6q2vhgk77o3/public_html/app/webroot/files/company/press_image/2022/01/31/61f7b65bd0613.png'
$e = object(ImagickException) {
	[protected] message => 'unable to open image '/home/q6q2vhgk77o3/public_html/app/webroot/files/company/press_image/thumb/sliderthumb_4395-200x200.jpg': No such file or directory @ error/blob.c/OpenBlob/3537'
	[protected] code => (int) 435
	[protected] file => '/home/q6q2vhgk77o3/public_html/app/View/Helper/PostHelper.php'
	[protected] line => (int) 41
}
$dsc = ''
$img = '<img  title="" alt=""  src="" class="4395">'
include - APP/View/Releases/release.ctp, line 106
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 968
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 119

Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film, 'Made of Pride'. It showcases Alia's relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted actor with her resilience and dynamism truly represents the brand's philosophy that takes an exciting new turn with this bold and empowering campaign.

The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational & contemporary. A shift from black & white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics “Watch out! I’m here to slay, Hit me with your brightest light. I’ll stare back. I’m made of pride.” The 360-degree integrated campaign will be seen across TV, Digital, Print & OOH.

Commenting on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience. In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life”.

Commenting on the launch, Actor Alia Bhatt, said, “I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of ‘Made of Pride'. I truly believe that pride gives us the strength to take challenges head on and remain unfazed on the journey to success. I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life”

Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.

Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer - Lowe Lintas said, “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.”

Conceptualized by creative agency Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.

This press release is posted under categories Brands, Entertainment, Lifestyle, Partnership