Wipro Consumer Care strengthens its portfolio with Santoor Aloe Fresh

Posted On Thu, March 25, 2021, 10:36 AM
Enters the Key markets to target consumers seeking freshness and a glowing skin this summer

India: Santoor, one of India’s largest soap brands forayed into the freshness category with its Santoor Aloe Fresh and now the brand has been recently launched across Uttar Pradesh, Rajasthan, Punjab, Haryana, Madhya Pradesh, Chhattisgarh. This is the first time Santoor is entering in the freshness category.

Santoor, a brand in existence for over 35 years, comes with the benefits of natural ingredients including Sandal and Turmeric. The new Santoor Aloe Fresh is filled with the goodness of Lime and Aloe Vera that are well-known for freshness and antioxidant properties that hydrates the skin.

Mr. S Prasanna Rai, Vice President, Marketing, Wipro Consumer Care & Lighting, “The new Variant Aloe Fresh fits well with the portfolio of Santoor which has the leading Variants of Santoor Sandal and Turmeric and Santoor Almondsoft

Santoor soap with the goodness of sandal and turmeric was first launched in 1986. With Aloe Fresh that combines Aloe Vera and Lime, Santoor has now entered the freshness segment. Santoor Aloe Fresh, continues the brand’s promise of offering personal care products while using traditional natural ingredients for the modern women. The modernized portfolio is set to fortify the well-established Santoor brand and make it even more endearing for the discerning consumer.

The soap is available across all retail outlets in Uttar Pradesh, Rajasthan, Punjab, Haryana, Madhya Pradesh, Chhattisgarh in 100g X4 & 54g priced at Rs. 106 & Rs.10, respectively.

This press release is posted under categories Business, Brands, Marketing, Lifestyle, Skin & Beauty Care

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