Listen to your favorite songs and stories on the Spotify app

Posted On Fri, March 12, 2021, 10:35 AM
The app, which is already popular in Rajasthan shares the music and podcasts that are most listened to, locally

Right from the time we wake up, to the time we go to sleep, music almost always plays in the background; sometimes, we actively listen to music just to relax or as an activity with family and friends. In the last year, many of us have spent nearly all our time at home, and wanted to reduce our screen time. This meant not only listening to music, but also stories that entertain us or help us learn something new, through podcasts. One such app where consumers can listen to the latest music and podcasts is Spotify, which launched in India two years ago. To celebrate this milestone, the company has shared insights on what the app users in Rajasthan are streaming in music and podcasts.       

Overall in India, many Spotify users across age groups are listening to Hindi music on the app. Whether these listeners are 20 years old or 50, new Hindi film music is definitely a favourite. A few of the top songs include “Tujhe Kitna Chahne Lage (From "Kabir Singh")”, “Shayad (From “Love Aaj Kal”; “Ghungroo (From “War”)”, “Makhna (From “Drive”, and “Duniyaa (From "Luka Chuppi")”. The most popular artists include Arijit Singh, Pritam, Neha Kakkar, Tanishk Bagchi, and Badshah. Spotify also has playlists that feature one hit songs after another, such as Bollywood Dance Music and Top Hits Hindi.

Hindi podcasts too are popular among Spotify’s users in India, across various age groups. These include Maha Bharat with Dhruv Rathee (popular among 18-29 olds), Srimad Bhagavad-Gita Adhyaya 1 (popular among 30-44 olds), and Suhaana Safar with Annu Kapoor (popular among 44+ year olds).

Spotify has more than 600 local playlists, many of them in Hindi, made just for India. This also includes playlists based on film stars, such as Irrfan Khan or festival music such as Makar Sankranti, Holi Hai and Diwali Bash, and even occasion-based playlists such as All That Dhol for weddings,  seasonal playlists such as Chai and Acoustic for monsoons, and mood specific playlists such as 90s Romance Rewind. You will never have to decide the songs for your current mood, favourite festival, or a celebration in the family.

According to Amarjit Batra, Managing Director, Spotify India, “The last two years have been very exciting for the team at Spotify. We’ve spent time understanding what kind of music and podcasts matter to you, and also how we can make the experience better for you. As a result, the Spotify app has been used in more than 3000 cities in India over the last year, and very soon, we will also launch Spotify in Hindi and 11 other Indian languages so that your experience on the app becomes even better.”

If you are using an older smartphone, have limited storage on the device, or don’t want to use too much of your data for listening to music or podcasts on Spotify, you can download Spotify Lite. This version of the app takes up lesser space on your phone and uses lesser data as well.

This press release is posted under categories India, Business, Marketing, Entertainment

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