EdelGive Foundation partnered with Haqdarshak to generate awareness around government schemes and benefits and enabling scheme linkage for over 2,000 rural and semi-urban women entrepreneurs in Rajasthan and Maharashtra
A crucial finding of EdelGive Foundation’s Landscape Study on Women Entrepreneurship observed that only 11% out of the 1,200+ women entrepreneurs surveyed, were aware of government benefits they were entitled to while only 1% had ever availed of a government scheme. Based on this premise, the Foundation under the ambit of its UdyamStree campaign, partnered with Haqdarshak to bridge the awareness gap via data-driven interventions to unlock schemes and facilitate scheme linkage for women entrepreneurs. As a result of the partnership, 2,100+ women entrepreneurs in EdelGive’s target geographies of Jaipur and Udaipur in Rajasthan, and Nagpur and Nashik in Maharashtra, have benefited via the efforts to create last-mile connectivity.
While over 500 government schemes have been mapped as per both target geographies, five flagship and MSME schemes have been identified for women entrepreneurs as per regional context. Few of these include the Rajasthan Shops and Commercial Establishments Act, Business Registration Number, Maharashtra Shops and Establishments (Regulation of Employment and Conditions of Service) Act, Udyam Registration and Food Safety and Standard Rules (FSSAI), among others. In addition to awareness, Haqdarshak also facilitated direct financial linkage and capacity building with programs such as Pradhan Mantri Mudra Yojana (PMMY), Chief Minister Employment Generation Programme (CMEGP) and Stand-Up India, etc. Additionally, Haqdarshak has enabled enterprise development for women entrepreneurs via digital onboarding on platforms such as BharatPe especially in light of COVID-19.
Through stakeholder partnerships with state, district village-level government and financial institutions, EdelGive Foundation and Haqdarshak have affected positive behavioural attitudes among women entrepreneurs to instil the spirit of entrepreneurship, self-reliance, and independence. These interventions have reduced the financial dependency that women earlier had on family members, as they are now earning their own steady incomes, and understanding savings. This has also increased the propensity for women to invest in their children’s education and healthcare needs. Especially in the backdrop of COVID-19, and its adverse effects on micro-women entrepreneurs, EdelGive’s intervention has been able to provide relief to their enterprises through sustenance as well as scalability. Moreover, the information has led women entrepreneurs in exercising agency, autonomy, and developed overall socio-economic empowerment and has contributed to decision-making processes.
Talking about the initiative, Naghma Mulla, CEO, EdelGive Foundation said, “We believe that gender equality and empowerment of women is essential for a just and equitable society. Deeply embedded gender norms among other socio-cultural issues deprive women of access to information, market knowledge, finance and most importantly, paid employment. To bridge the gap between employment and formal work, a non-traditional approach to employment – Entrepreneurship, is a means for women empowerment and in turn India’s economic growth. In the past few years, women entrepreneurship as a means of women empowerment has seen increasing focus. There is a growing recognition of the role women entrepreneurship can play in being a driving force for changing the narrative of women and recognising their contribution as a lever towards driving economic growth. Thus, premised on this EdelGive Foundation with committed organisations like Haqdarshak is working towards emancipation of women’s overall economic empowerment”.
Aniket Doegar, Founder and CEO, Haqdarshak said, “Rural and micro-women entrepreneurs face the brunt of all challenges that pose the Indian economy. Case in point being the COVID-19 pandemic that led to shutting down of women-led businesses due to lack of access to resources, finances and the most crucial - information. To propel women entrepreneurs in continuing on their path of economic independence, Haqdarshak has been working with women-led MSMEs to achieve paths of recovery, sustenance, and even scalability of an enterprise. Towards that, EdelGive Foundation’s transformational vision to build capacity and awareness around government schemes, has been a catalyst in impacting over 2,000 women entrepreneurs in diverse geographies. This has helped us create a cadre of independent women entrepreneurs who have gained access to the right resources, that were available to them. We can proudly say that Haqdarshak and EdelGive Foundation, together, have catalysed empowerment for women entrepreneurs, through simple, yet innovative and sustainable measures, that were the need of the hour”.