New global online community takes aim at global supermarket brands destroying the world’s forests

Posted On Tue, February 23, 2021, 3:49 AM
Part consumer website, part love letter to endangered species – Palm Oil Detectives dissects the supply chain of major global supermarket brands and finds evidence of massive deforestation for palm oil and other commodities.

Based on extensive research into palm oil deforestation from Greenpeace, Chain Reaction Research and Rainforest Action Network; Palm Oil Detectives advocates for brand boycotts of major supermarket brands including: Nestlé, Kelloggs, Unilever, Mondelēz, Johnson&Johnson, Colgate-Palmolive and L’Oreal.

The Palm Oil Detectives website also provides alternative palm oil free brands for people to purchase as substitutes, until the big brands cease 100% of deforestation from their supply chain.

A supermarket brand is able to obtain a Roundtable of Sustainable Palm Oil (RSPO) ‘No Deforestation, No Peat, No Exploitation’ (NDPE) policy. This gives the brand a veneer of respectability, but still allows them to purchase deforestation palm oil.

Evidence of slash and burn agriculture, illegal land-grabbing and widespread deforestation have pushed the over 9,000 of the world’s most unique animal species to the brink of extinction. One report by Chain Reaction Research highlights that in South East Asia, 38,000ha was destroyed for palm oil in 2020 alone.

Palm oil is the most popular vegetable oil in the world. It is present in over 50% of all supermarket products. Yet palm oil is not labelled clearly on products in many parts of the world due to poor legislation.

Oil palm grows best in the greenbelt equatorial countries of India, South East Asia, South America and central Africa. According to research in Nature, 9,088 animal species are on the brink of extinction due to deforestation from non-timber perennial crops, including palm oil and soy. This includes hundreds of Indian mammals, birds and reptiles.

The Palm Oil Detectives website gathers information from the IUCN Red List about these critically endangered, endangered and vulnerable species. More animals added each week.

Palm Oil Detectives is a beacon of hope for the dark times we live in. Developed and self-funded by one Ngāti Porou, Ngai Tāmanuhiri woman from New Zealand, it is the manifestation of her lifelong passion for animals. She chooses to maintain her anonymity given the controversial nature of the website.

Creatives for Cool Creatures is a quarterly online journal on the Palm Oil Detectives website. This journal is open for creative submissions from artists, writers, musicians who create art, music and writing about endangered species, with cash prizes to be won.

Palm Oil Detectives is a revolutionary, decentralised and powerful form of environmental activism that anyone in the world can participate in. Its focus is on endangered species rather than humans. As these intelligent and sentient beings are often forgotten in discussions about environmentalism.

Visit the website to find out more. Vote with your dollars in the supermarket and when you do, use the hashtag #Boycott4Wildlife online.

Stay updated with brand changes and endangered species on Twitter @PalmOilDetect, Instagram @PalmOilDetectives and Facebook /palmoildetectives.

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Palm Oil Detectives Founder/Editor

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Palm Oil Detectives

This press release is posted under categories World, Brands, Education, Social Cause, Skin & Beauty Care, Cosmetics

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