PhonePe integrates Swiggy on its Switch platform
India, 2020: PhonePe, India’s leading digital payments platform, announced today that it has integrated Swiggy, India’s largest food-delivery platform on its Switch platform. With this partnership, PhonePe’s 200 million registered users can now access the Swiggy app and order their favourite food from within the PhonePe app itself. The service will be available across all 520 cities where Swiggy delivers food in India.
PhonePe Switch is a one-click entry point to a world of apps on the PhonePe platform. It allows customers to seamlessly switch between PhonePe and their preferred food, grocery, health & fitness, shopping and travel and entertainment apps from within the PhonePe app itself. Users can log in to these apps without downloading them, with a single tap. PhonePe Switch enables merchant partners to integrate their existing PWAs (progressive web apps) or mobile sites to the platform, and instantly reach out to the vast PhonePe user base.
As a part of the launch, some exclusive offers will be available for PhonePe Switch users. PhonePe users can place orders on Swiggy in a few simple steps. All they need to do is: Open the PhonePe app and click on the Switch icon, Select the Swiggy app, Choose the restaurant they wish to order from, Select their favourite dishes and pay instantly.
Speaking on the launch, Rituraj Rautela, Head of PhonePe Switch said, “We are excited to have Swiggy as a partner on the PhonePe Switch platform. This will let our users discover and order their best-loved dishes on Swiggy from within the PhonePe app itself. Through PhonePe Switch, our effort has been to build a partner app ecosystem, which offers our users a very convenient way to access and engage with multiple apps, while enabling faster customer acquisition and high engagement for our partners. We are seeing excellent user traction since the launch of the PhonePe Switch and currently have over 100 partner apps live on Switch. We are looking forward to partnering with Swiggy and on more focused growth initiatives in the coming months.”
Srivats TS, VP of Marketing at Swiggy said, “Swiggy has always been committed to delivering delightful customer experiences and making the food ordering experience seamless to every one of our consumers. Through this partnership, we are delighted to extend the convenience of food ordering and delivery to the PhonePe Switch platform and be a part of the ecosystem of apps and services it has created. Swiggy’s intuitive platform, innovative product offerings, extensive restaurant base and seamless delivery experience will now be available to PhonePe’s vast user base present across 520 cities we operate in.”