AVON celebrates International Women’s Day by launching HerStory fragrance
India –Celebrating the strength and resilience of womenthis International Women’s Day, AVON, the global beauty brand,launched the #SpeakOutcampaign. The campaign intends to create a supportive communitywhere women are encouraged to share real stories of their personal triumphs.
There are so many women who are heard, so many others who go unheard. Women have no choice but to juggle a multitude of roles, being mother, daughter, wife, professional, boss, homemaker, caregiver…all at the same time. The #SpeakOut campaign aims to give all women a platform of expression, hoping to give them the confidence and the support they need to be able to tell their unique story.
“Empowering women is much more than a core value for us at AVON. We are committed to providing women with an avenue to express their identity and the freedom to live their life the way they want. We believe in empowering women to establish and transform their lives through better living and making them independent. This campaign will be a platform for women from all backgrounds to share their stories, celebrate themselves and be inspired by others.” said Swati Jain, Marketing Director AVON.
In keeping with the campaign, AVON also introduced HerStory, a fragrance thatembodies the depth of every individual’s personality. The fragrance’s top note is expression; it highlights how every woman has her own story and voice. It leaves a lasting trail of inspiration with the passion of pink pepper, boldness and sophistication of iris flowers, and personality of patchouli.