Truecaller launches nationwide campaign #MakeTheCall

Posted On Sat, March 07, 2020, 1:14 PM
8 out of 10 women receive harassment, nuisance calls and unwanted SMS in India

India:Truecaller today launched a nationwide campaign #MakeTheCall, urgingwomen to take action against phone call/SMS harassment. Alongside the campaign, Truecaller released the third edition of its insight-led report ‘Understanding the impact of harassment calls & SMS for women in India’ which revealed that 8 out of 10 women in India have faced phone harassment and nuisance calls through calls and SMS messages.

 

 

Commenting on the report and campaign, Truecaller Managing Director Sandeep Patil said: "We see a worrying trend of an increase in sexual harassment for women through calls and SMS. Normalizing harassment has a devastating effect on the victims. Our campaign is building a community of people who are on a mission to encourage women to #MakeTheCall and to take action against such harassment by reporting it to the relevant authorities. Truecaller stands against women’s harassment in any and all forms”. 

In India, 1 out of 5 women receive sexual and inappropriate calls, however, India has the highest rate of women taking action against harassment calls/SMS among the countries we surveyed (Kenya, Columbia, Brazil & Egypt). It has also been noted that women in India share their number as a common practice, especially when recharging their phone at a store, visiting restaurants, shopping, entering contests and filling in logbooks. 

When it comes to taking action against phone harassment, 85% of women in India blocked the number. 45% called their operator for help and 45% tried searching for the number. What’s most concerning is that 44% of women chose to ignore it and an even lower 12% reported the number to authorities.

 


This press release is posted under categories Marketing, Initiative, Application

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