Samsung bets big on Rajasthan with launch of exciting 2020 range of room Air Conditioners

Posted On Thu, March 05, 2020, 6:00 PM
With new line-up of inverter, On-Off split ACs, Wind-Free, larger line-up of copper condenser ACs, Samsung is targeting 2X growth in Rajasthan in 2020

JAIPUR– Samsung, India’s largest and most trusted consumer electronics and smartphones brand, today launched its new 2020 air conditioners line-up in Rajasthan, introducing models across segments and at very competitive price points, thereby becoming a full range player in the AC category. With this new line-up Samsung is aiming to double its AC business in Rajasthan.

The new line-up of 41 models, aesthetically designed and priced to suit every home, comes with attractive floral patterns and premium strip design. Samsung has also expanded its copper condenser range to 32 models to match customer demand across the country, in each tonnage and star rating segment.

The 2020 AC line up also includes the Wind-Free AC 2.0 with Wi-Fi capability, human detection and green R32 gas, premium Triple Inverter Series and the Eco Inverter series.

In 2019,75% sales came from 3star ACs and one out of every five consumers bought five-star ACs in Rajasthan. With consumers moving more towards energy efficient ACs, Inverter ACs contributed to 60% of total sales in Rajasthan; going forward one of out every four consumers will buy five-star ACs.Jaipur is the biggest market in Rajasthan with an overall sales contribution of 38% to the Samsung AC business.

Samsung is increasing the number of stores in Rajasthanwhich sell Samsung ACs from 200 in 2019 to over 300 in 2020, adding new partners in the state to strengthen and expand business.In Rajasthan, Samsung has doubled its AC installation team to provide timely and best-in-class services to consumers.

“Samsung has launched its 2020 AC line-up inRajasthan, which is a very important market for us. We expect to double our business in the statein 2020. With our new range, we have ensured all those expectations are met. In addition, consumers also get Samsung’s best-in-class technology and the most trusted brand,” saidMr. Rajeev Bhutani, Senior Vice President, HVAC division, Consumer Electronics Business, Samsung India.

This press release is posted under categories Business, Electronics

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