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Conceptualized by MagicCircle Communications, the films redefine the category convention, treating beauty as table stakes while starting a conversation that reinforces the brand’s inherent strength of innovations through technology. Directed by Karan Shetty and produced by Fingerprint Films, the ads are centered on the playful and relatable one-upmanship of a millennial couple. In the launch film, the husband’s sister unknowingly becomes part of the couple’s ‘Thoughtful VS Beautiful’ debate regarding the bathroom, and it becomes clear that the decision is not an easy one to make. The couple’s adorable and disarming banter continues in the shorter follow-up films, where the product features and the ‘Thoughtful VS Beautiful’ debate again take center stage.</p> <p>Brand Hindware has undertaken rigorous research using traditional and new-age tools to understand the ‘white space’ in the market and consumers need to arrive at this innovative new positioning. The brand is consistently striving to offer products and solutions that ease the consumer’s life, and the ‘Thoughtful is Beautiful’ campaign showcases the same sentiment where the brand intends to provide functionally-led high performance and thoughtful products to the consumers.</p> <p>Speaking on the campaign, <strong>Mr. Sudhanshu Pokhriyal, Chief Operating Officer, Bath Products, Brilloca Limited</strong> said,” Today, Hindware has carved a niche for itself as a relevant and trusted brand, as it has proven with time its dynamic capability to evolve with changing aesthetics over the years. It understands its consumers, and in return, its patrons trust Hindware to offer the best bathware products in India. The increasing amount of consumer data, in particular, is fundamentally changing how brands operate. 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} #PressReleaseform .action-button { width: 100px; background: #27AE60; font-weight: bold; color: white; border: 0 none; border-radius: 1px; cursor: pointer; padding: 10px 5px; margin: 10px 5px; } #PressReleaseform .action-button:hover, #PressReleaseform .action-button:focus { box-shadow: 0 0 0 2px white, 0 0 0 3px #27AE60; } .primageslider{ border:none !important; } .lSSlideOuter .lSPager.lSGallery{ display:none !important; } img{margin:0 1% 0 1%;} </style> <div id="main-content" class="row single-post"> <div id="content" class="col-lg-12 content"> <div class="panel panel-default"> <div class="panel-body" style="width:100%;" > <div class="box"> <h1 class="box-title">Hindware Rolls Out Brand New Campaign 'Thoughtful Is Beautiful'</h1> <div class="row"> <div class="col-sm-6 company-dtails"> <div id="prev_company_name" class="ew-compnay float-left"> </div> <div class="ew-date-sm"> Posted On Mon, January 25, 2021, 4:37 PM </div> </div> <div class="full ew-pr-social margin-bottom20 col-sm-6"> <ul class='sharelinks'><li class='ew-date-sm'>Share this article </li><li class='ew-facebook'><a target='_blank' id='prev-facebook' rel='nofollow' href='https://www.facebook.com/sharer.php?u=https://www.easypresswire.com/release/8369-hindware-rolls-out-brand-new-campaign-thoughtful-is-beautiful.html'></a></li><li class='ew-linkedin'><a target='_blank' rel='nofollow' href='https://www.linkedin.com/shareArticle?mini=true&url=https://www.easypresswire.com/release/8369-hindware-rolls-out-brand-new-campaign-thoughtful-is-beautiful.html&title=Hindware Rolls Out Brand New Campaign 'Thoughtful Is Beautiful'&source=' title='Share to LinkedIn' ></a></li><li class='ew-twitter'><a target='_blank' href='https://twitter.com/share?text=Hindware Rolls Out Brand New Campaign 'Thoughtful Is Beautiful'&url=https://www.easypresswire.com/release/8369-hindware-rolls-out-brand-new-campaign-thoughtful-is-beautiful.html&via=easypresswire' onclick='window.open(this.href, 'targetWindow', 'toolbars=0,location=0,status=0,menubar=0,scrollbars=1,resizable=1,width=640,height=320,left=200,top=200'); 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'' : 'none');"><b>Warning</b> (2)</a>: getimagesize(): Filename cannot be empty [<b>APP/View/Helper/PostHelper.php</b>, line <b>318</b>]<div id="cakeErr62fef41944058-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fef41944058-code').style.display = (document.getElementById('cakeErr62fef41944058-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fef41944058-context').style.display = (document.getElementById('cakeErr62fef41944058-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr62fef41944058-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">    </span><span style="color: #007700">public function </span><span style="color: #0000BB">resizeSliderThumb</span><span style="color: #007700">(</span><span style="color: #0000BB">$postid</span><span style="color: #007700">,</span><span style="color: #0000BB">$image_name</span><span style="color: #007700">,</span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">,</span><span style="color: #0000BB">$width</span><span style="color: #007700">=</span><span style="color: #DD0000">'255'</span><span style="color: #007700">,</span><span style="color: #0000BB">$height</span><span style="color: #007700">=</span><span style="color: #DD0000">"226"</span><span style="color: #007700">){</span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">        $fileUrl</span><span style="color: #007700">=</span><span style="color: #0000BB">str_replace</span><span style="color: #007700">(</span><span style="color: #0000BB">SITEURL</span><span style="color: #007700">,</span><span style="color: #0000BB">WWW_ROOT</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">);</span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">        </span><span style="color: #007700">list(</span><span style="color: #0000BB">$imageWidth</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageHeight</span><span style="color: #007700">) = </span><span style="color: #0000BB">getimagesize</span><span style="color: #007700">(</span><span style="color: #0000BB">$fileUrl</span><span style="color: #007700">);</span></span></code></span></pre><pre id="cakeErr62fef41944058-context" class="cake-context" style="display: none;">$postid = '2096' $image_name = '600ea7bc97670.png' $imageUrl = '' $width = (int) 200 $height = (int) 200 $fileUrl = ''</pre><pre class="stack-trace">getimagesize - [internal], line ?? PostHelper::resizeSliderThumb() - APP/View/Helper/PostHelper.php, line 318 include - APP/View/Releases/release.ctp, line 90 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fef419442e5-trace').style.display = (document.getElementById('cakeErr62fef419442e5-trace').style.display == 'none' ? '' : 'none');"><b>Warning</b> (2)</a>: getimagesize() [<a href='http://php.net/function.getimagesize'>function.getimagesize</a>]: Filename cannot be empty [<b>APP/View/Helper/PostHelper.php</b>, line <b>336</b>]<div id="cakeErr62fef419442e5-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fef419442e5-code').style.display = (document.getElementById('cakeErr62fef419442e5-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fef419442e5-context').style.display = (document.getElementById('cakeErr62fef419442e5-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr62fef419442e5-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">    </span><span style="color: #007700">public function </span><span style="color: #0000BB">resizeSliderImage</span><span style="color: #007700">(</span><span style="color: #0000BB">$postid</span><span style="color: #007700">,</span><span style="color: #0000BB">$image_name</span><span style="color: #007700">,</span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">,</span><span style="color: #0000BB">$width</span><span style="color: #007700">=</span><span style="color: #DD0000">'255'</span><span style="color: #007700">,</span><span style="color: #0000BB">$height</span><span style="color: #007700">=</span><span style="color: #DD0000">""</span><span style="color: #007700">,</span><span style="color: #0000BB">$quality</span><span style="color: #007700">=</span><span style="color: #DD0000">'80'</span><span style="color: #007700">){</span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">        $fileUrl</span><span style="color: #007700">=</span><span style="color: #0000BB">str_replace</span><span style="color: #007700">(</span><span style="color: #0000BB">SITEURL</span><span style="color: #007700">,</span><span style="color: #0000BB">WWW_ROOT</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">);</span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">        </span><span style="color: #007700">list(</span><span style="color: #0000BB">$imageWidth</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageHeight</span><span style="color: #007700">) = </span><span style="color: #0000BB">getimagesize</span><span style="color: #007700">(</span><span style="color: #0000BB">$fileUrl</span><span style="color: #007700">);</span></span></code></span></pre><pre id="cakeErr62fef419442e5-context" class="cake-context" style="display: none;">$postid = '2096' $image_name = '600ea7bc97670.png' $imageUrl = '' $width = (int) 1024 $height = '' $quality = '80' $fileUrl = ''</pre><pre class="stack-trace">getimagesize - [internal], line ?? PostHelper::resizeSliderImage() - APP/View/Helper/PostHelper.php, line 336 include - APP/View/Releases/release.ctp, line 91 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><a class='lightitem mainimg' data-sub-html='' data-thumb='' data-src=''><img title="" alt="" src="" class="2096"><p></p></a></div> </div> <a class="propensliderpop" href="javascript:void(0)" onclick="opensliderpop();"></a> </div> <p><strong>New Delhi</strong><strong>: </strong>Hindware, the leading bathware brand has kickstarted the New Year with its new brand campaign<strong> ‘Thoughtful is Beautiful’</strong>. The new campaign is first-of-its-kind in the category, and aims to showcase how innovative performance-led product solutions that offer convenience to consumers is where true beauty lies.</p> <p>In a series of commercials focusing only on ‘beautiful bathrooms’,the ‘Thoughtful is Beautiful’ film stands apart. Conceptualized by MagicCircle Communications, the films redefine the category convention, treating beauty as table stakes while starting a conversation that reinforces the brand’s inherent strength of innovations through technology. Directed by Karan Shetty and produced by Fingerprint Films, the ads are centered on the playful and relatable one-upmanship of a millennial couple. In the launch film, the husband’s sister unknowingly becomes part of the couple’s ‘Thoughtful VS Beautiful’ debate regarding the bathroom, and it becomes clear that the decision is not an easy one to make. The couple’s adorable and disarming banter continues in the shorter follow-up films, where the product features and the ‘Thoughtful VS Beautiful’ debate again take center stage.</p> <p>Brand Hindware has undertaken rigorous research using traditional and new-age tools to understand the ‘white space’ in the market and consumers need to arrive at this innovative new positioning. The brand is consistently striving to offer products and solutions that ease the consumer’s life, and the ‘Thoughtful is Beautiful’ campaign showcases the same sentiment where the brand intends to provide functionally-led high performance and thoughtful products to the consumers.</p> <p>Speaking on the campaign, <strong>Mr. Sudhanshu Pokhriyal, Chief Operating Officer, Bath Products, Brilloca Limited</strong> said,” Today, Hindware has carved a niche for itself as a relevant and trusted brand, as it has proven with time its dynamic capability to evolve with changing aesthetics over the years. It understands its consumers, and in return, its patrons trust Hindware to offer the best bathware products in India. The increasing amount of consumer data, in particular, is fundamentally changing how brands operate. This is especially true with the effects of the COVID-19 pandemic, where the already complex path to purchase has evolved even further, setting the scene for long-term changes in consumer behavior that we must be prepared to address. This is expressed in our positioning direction and it guides our business decisions.”</p> <p><strong>Mrs. Charu Malhotra, Vice President & Head of Marketing, Bath Products, Brilloca Ltd.</strong> said “Hindware is a household name, and has been at the forefront of industry-first designs and innovations. The new campaign objective is not only to strengthen that position but to also redefine the category conversation, which is only about aesthetics and beauty. Because the brand believes, the new age consumer is not just looking for beautiful bathroom solutions, but also features that make their lives easier. This is what led to the Brand Idea of ‘Thoughtful is Beautiful’.”</p> <p>Targeting newage customers between 25 -50 years of age, the TVC’s beautifully convey that be it style, quality, or innovation, Hindware matches international standards. The 360-degree integrated brand campaign features a series of multilingual films across languages such as English, Hindi, Kannada, Telugu, Malayalam to reach a wide set of audiences in the country. To further boost its reach, the brand has also leveraged a wide media platforms including print, radio, outdoor platforms, digital, online and OTT, to amplify the campaign’s reach and create excitement.</p> <div class="row" id="youtube_podcast"> <div class="col-sm-6"> <h2>Youtube videos</h2> <div id='yvideoslider' class='owl-carousel owl-theme'> <div class='item'><iframe width='100%' height='300' src='https://www.youtube.com/embed/LLrWUywrD3I' frameborder='0' allow='accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture' allowfullscreen></iframe><p></p></div> </div> </div> </div> <p><br/><strong>Contact Information:</strong><br> Manish Yadav<br> <a href="mailto:manish.muskpr@gmail.com">manish.muskpr@gmail.com</a> </p> <div id="keywords_section"> This press release is posted under categories <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/business"><i><u>Business</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/brands"><i><u>Brands</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/marketing"><i><u>Marketing</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/lifestyle"><i><u>Lifestyle</u></i></a> </div> <div class="row" id="youtube_podcast">   </div> <br/> <div class="full each_post_signuo_social row"> <div class="col-sm-12"> <div class="tnp tnp-subscription"> <form method="post" action="https://easypresswire.com/blog/?na=s" onsubmit="return newsletter_check(this)"> <input type="hidden" name="nlang" value=""> <div class="row"> <div class="col-sm-4" id="follow_section"> <div> <h3>Follow us on </h3> <nav class="social-navigation" role="navigation" aria-label="Footer Social Links Menu"> <div class="menu-social-menu-container"> <ul id="menu-social-menu" class="social-links-menu"> <li id="menu-item-153" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-153"> <a href="https://facebook.com/easypresswire/"> <i class="fab fa-facebook-f"></i> </a> </li> <li id="menu-item-154" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-154"> <a href="https://twitter.com/easypresswire"> <i class="fab fa-twitter"></i> </a> </li> <li id="menu-item-155" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-155"> <a href="https://www.instagram.com/easy_press_wire/"> <i class="fab fa-instagram"></i> </a> </li> <li id="menu-item-155" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-155"> <a href="https://www.youtube.com/channel/UCjX1o2ZnQASooYny2hqYCuQ"> <i class="fab fa-youtube"></i> </a> </li> </ul> </div> </nav> </div> </div> <div class="col-sm-8" id="signup_section"> <div class="tnp-field tnp-field-email"> <h3>Daily Updates</h3> <input class="tnp-email form-control" type="email" name="ne" required placeholder="Enter Email Address"> <input class="tnp-submit" type="submit" value="Subscribe" > </div> </div> </div> </form> </div> </div> </div> </div> </div> </div> </div> </div> <script src="https://cdnjs.cloudflare.com/ajax/libs/jquery-easing/1.4.1/jquery.easing.min.js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-share/1.1.0/lg-share.min.js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-zoom/1.1.0/lg-zoom.min.js" ></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-video/1.2.2/lg-video.min.js"></script> <script type="text/javascript"> $(document).ready(function() { $('#imageGallery').lightSlider({ gallery:true, item:1, loop:false, thumbItem:9, slideMargin:0, enableDrag: false, currentPagerPosition:'left', adaptiveHeight: true, onSliderLoad: function(el) { el.lightGallery({ selector: '#imageGallery .lightitem', animateThumb: false, showThumbByDefault: false } ); 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The new campaign is first-of-its-kind in the category, and aims to showcase how innovative performance-led product solutions that offer convenience to consumers is where true beauty lies.</p> <p>In a series of commercials focusing only on ‘beautiful bathrooms’,the ‘Thoughtful is Beautiful’ film stands apart. Conceptualized by MagicCircle Communications, the films redefine the category convention, treating beauty as table stakes while starting a conversation that reinforces the brand’s inherent strength of innovations through technology. Directed by Karan Shetty and produced by Fingerprint Films, the ads are centered on the playful and relatable one-upmanship of a millennial couple. In the launch film, the husband’s sister unknowingly becomes part of the couple’s ‘Thoughtful VS Beautiful’ debate regarding the bathroom, and it becomes clear that the decision is not an easy one to make. 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} #PressReleaseform .action-button { width: 100px; background: #27AE60; font-weight: bold; color: white; border: 0 none; border-radius: 1px; cursor: pointer; padding: 10px 5px; margin: 10px 5px; } #PressReleaseform .action-button:hover, #PressReleaseform .action-button:focus { box-shadow: 0 0 0 2px white, 0 0 0 3px #27AE60; } .primageslider{ border:none !important; } .lSSlideOuter .lSPager.lSGallery{ display:none !important; } img{margin:0 1% 0 1%;} </style> <div id="main-content" class="row single-post"> <div id="content" class="col-lg-12 content"> <div class="panel panel-default"> <div class="panel-body" style="width:100%;" > <div class="box"> <h1 class="box-title">Hindware Rolls Out Brand New Campaign 'Thoughtful Is Beautiful'</h1> <div class="row"> <div class="col-sm-6 company-dtails"> <div id="prev_company_name" class="ew-compnay float-left"> </div> <div class="ew-date-sm"> Posted On Mon, January 25, 2021, 4:37 PM </div> </div> <div class="full ew-pr-social margin-bottom20 col-sm-6"> <ul class='sharelinks'><li class='ew-date-sm'>Share this article </li><li class='ew-facebook'><a target='_blank' id='prev-facebook' rel='nofollow' href='https://www.facebook.com/sharer.php?u=https://www.easypresswire.com/release/8369-hindware-rolls-out-brand-new-campaign-thoughtful-is-beautiful.html'></a></li><li class='ew-linkedin'><a target='_blank' rel='nofollow' href='https://www.linkedin.com/shareArticle?mini=true&url=https://www.easypresswire.com/release/8369-hindware-rolls-out-brand-new-campaign-thoughtful-is-beautiful.html&title=Hindware Rolls Out Brand New Campaign 'Thoughtful Is Beautiful'&source=' title='Share to LinkedIn' ></a></li><li class='ew-twitter'><a target='_blank' href='https://twitter.com/share?text=Hindware Rolls Out Brand New Campaign 'Thoughtful Is Beautiful'&url=https://www.easypresswire.com/release/8369-hindware-rolls-out-brand-new-campaign-thoughtful-is-beautiful.html&via=easypresswire' onclick='window.open(this.href, 'targetWindow', 'toolbars=0,location=0,status=0,menubar=0,scrollbars=1,resizable=1,width=640,height=320,left=200,top=200'); return false;' data-title='Share to Twitter' title='Share to Twitter'></a></li><li class='ew-pinterest'><a target='_blank' rel='nofollow' href='https://pinterest.com/pin/create/button/?url=https://www.easypresswire.com/release/8369-hindware-rolls-out-brand-new-campaign-thoughtful-is-beautiful.html&media=https://www.easypresswire.com/files/company/press_image/2021/01/25/600ea7bc97670.png&description=' title='Share to pinterest'></a></li><li class='ew-mail'><a target='_blank' href='mailto:?Subject=Hindware Rolls Out Brand New Campaign 'Thoughtful Is Beautiful'&Body= https://www.easypresswire.com/release/8369-hindware-rolls-out-brand-new-campaign-thoughtful-is-beautiful.html'></a></li><li class='ew-rss'><a target='_blank' href='https://www.easypresswire.com/rss/release.rss?s=8369-hindware-rolls-out-brand-new-campaign-thoughtful-is-beautiful.html'></a></li></ul> </div> </div> <div class="row primageslider"> <div class="col-sm-12"> <div id='imageGallery'><pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fef41944058-trace').style.display = (document.getElementById('cakeErr62fef41944058-trace').style.display == 'none' ? '' : 'none');"><b>Warning</b> (2)</a>: getimagesize(): Filename cannot be empty [<b>APP/View/Helper/PostHelper.php</b>, line <b>318</b>]<div id="cakeErr62fef41944058-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fef41944058-code').style.display = (document.getElementById('cakeErr62fef41944058-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fef41944058-context').style.display = (document.getElementById('cakeErr62fef41944058-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr62fef41944058-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">    </span><span style="color: #007700">public function </span><span style="color: #0000BB">resizeSliderThumb</span><span style="color: #007700">(</span><span style="color: #0000BB">$postid</span><span style="color: #007700">,</span><span style="color: #0000BB">$image_name</span><span style="color: #007700">,</span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">,</span><span style="color: #0000BB">$width</span><span style="color: #007700">=</span><span style="color: #DD0000">'255'</span><span style="color: #007700">,</span><span style="color: #0000BB">$height</span><span style="color: #007700">=</span><span style="color: #DD0000">"226"</span><span style="color: #007700">){</span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">        $fileUrl</span><span style="color: #007700">=</span><span style="color: #0000BB">str_replace</span><span style="color: #007700">(</span><span style="color: #0000BB">SITEURL</span><span style="color: #007700">,</span><span style="color: #0000BB">WWW_ROOT</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">);</span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">        </span><span style="color: #007700">list(</span><span style="color: #0000BB">$imageWidth</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageHeight</span><span style="color: #007700">) = </span><span style="color: #0000BB">getimagesize</span><span style="color: #007700">(</span><span style="color: #0000BB">$fileUrl</span><span style="color: #007700">);</span></span></code></span></pre><pre id="cakeErr62fef41944058-context" class="cake-context" style="display: none;">$postid = '2096' $image_name = '600ea7bc97670.png' $imageUrl = '' $width = (int) 200 $height = (int) 200 $fileUrl = ''</pre><pre class="stack-trace">getimagesize - [internal], line ?? PostHelper::resizeSliderThumb() - APP/View/Helper/PostHelper.php, line 318 include - APP/View/Releases/release.ctp, line 90 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><pre class="cake-error"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fef419442e5-trace').style.display = (document.getElementById('cakeErr62fef419442e5-trace').style.display == 'none' ? '' : 'none');"><b>Warning</b> (2)</a>: getimagesize() [<a href='http://php.net/function.getimagesize'>function.getimagesize</a>]: Filename cannot be empty [<b>APP/View/Helper/PostHelper.php</b>, line <b>336</b>]<div id="cakeErr62fef419442e5-trace" class="cake-stack-trace" style="display: none;"><a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fef419442e5-code').style.display = (document.getElementById('cakeErr62fef419442e5-code').style.display == 'none' ? '' : 'none')">Code</a> <a href="javascript:void(0);" onclick="document.getElementById('cakeErr62fef419442e5-context').style.display = (document.getElementById('cakeErr62fef419442e5-context').style.display == 'none' ? '' : 'none')">Context</a><pre id="cakeErr62fef419442e5-code" class="cake-code-dump" style="display: none;"><code><span style="color: #000000"><span style="color: #0000BB">    </span><span style="color: #007700">public function </span><span style="color: #0000BB">resizeSliderImage</span><span style="color: #007700">(</span><span style="color: #0000BB">$postid</span><span style="color: #007700">,</span><span style="color: #0000BB">$image_name</span><span style="color: #007700">,</span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">,</span><span style="color: #0000BB">$width</span><span style="color: #007700">=</span><span style="color: #DD0000">'255'</span><span style="color: #007700">,</span><span style="color: #0000BB">$height</span><span style="color: #007700">=</span><span style="color: #DD0000">""</span><span style="color: #007700">,</span><span style="color: #0000BB">$quality</span><span style="color: #007700">=</span><span style="color: #DD0000">'80'</span><span style="color: #007700">){</span></span></code> <code><span style="color: #000000"><span style="color: #0000BB">        $fileUrl</span><span style="color: #007700">=</span><span style="color: #0000BB">str_replace</span><span style="color: #007700">(</span><span style="color: #0000BB">SITEURL</span><span style="color: #007700">,</span><span style="color: #0000BB">WWW_ROOT</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageUrl</span><span style="color: #007700">);</span></span></code> <span class="code-highlight"><code><span style="color: #000000"><span style="color: #0000BB">        </span><span style="color: #007700">list(</span><span style="color: #0000BB">$imageWidth</span><span style="color: #007700">, </span><span style="color: #0000BB">$imageHeight</span><span style="color: #007700">) = </span><span style="color: #0000BB">getimagesize</span><span style="color: #007700">(</span><span style="color: #0000BB">$fileUrl</span><span style="color: #007700">);</span></span></code></span></pre><pre id="cakeErr62fef419442e5-context" class="cake-context" style="display: none;">$postid = '2096' $image_name = '600ea7bc97670.png' $imageUrl = '' $width = (int) 1024 $height = '' $quality = '80' $fileUrl = ''</pre><pre class="stack-trace">getimagesize - [internal], line ?? PostHelper::resizeSliderImage() - APP/View/Helper/PostHelper.php, line 336 include - APP/View/Releases/release.ctp, line 91 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119</pre></div></pre><a class='lightitem mainimg' data-sub-html='' data-thumb='' data-src=''><img title="" alt="" src="" class="2096"><p></p></a></div> </div> <a class="propensliderpop" href="javascript:void(0)" onclick="opensliderpop();"></a> </div> <p><strong>New Delhi</strong><strong>: </strong>Hindware, the leading bathware brand has kickstarted the New Year with its new brand campaign<strong> ‘Thoughtful is Beautiful’</strong>. The new campaign is first-of-its-kind in the category, and aims to showcase how innovative performance-led product solutions that offer convenience to consumers is where true beauty lies.</p> <p>In a series of commercials focusing only on ‘beautiful bathrooms’,the ‘Thoughtful is Beautiful’ film stands apart. Conceptualized by MagicCircle Communications, the films redefine the category convention, treating beauty as table stakes while starting a conversation that reinforces the brand’s inherent strength of innovations through technology. Directed by Karan Shetty and produced by Fingerprint Films, the ads are centered on the playful and relatable one-upmanship of a millennial couple. In the launch film, the husband’s sister unknowingly becomes part of the couple’s ‘Thoughtful VS Beautiful’ debate regarding the bathroom, and it becomes clear that the decision is not an easy one to make. The couple’s adorable and disarming banter continues in the shorter follow-up films, where the product features and the ‘Thoughtful VS Beautiful’ debate again take center stage.</p> <p>Brand Hindware has undertaken rigorous research using traditional and new-age tools to understand the ‘white space’ in the market and consumers need to arrive at this innovative new positioning. The brand is consistently striving to offer products and solutions that ease the consumer’s life, and the ‘Thoughtful is Beautiful’ campaign showcases the same sentiment where the brand intends to provide functionally-led high performance and thoughtful products to the consumers.</p> <p>Speaking on the campaign, <strong>Mr. Sudhanshu Pokhriyal, Chief Operating Officer, Bath Products, Brilloca Limited</strong> said,” Today, Hindware has carved a niche for itself as a relevant and trusted brand, as it has proven with time its dynamic capability to evolve with changing aesthetics over the years. It understands its consumers, and in return, its patrons trust Hindware to offer the best bathware products in India. The increasing amount of consumer data, in particular, is fundamentally changing how brands operate. This is especially true with the effects of the COVID-19 pandemic, where the already complex path to purchase has evolved even further, setting the scene for long-term changes in consumer behavior that we must be prepared to address. This is expressed in our positioning direction and it guides our business decisions.”</p> <p><strong>Mrs. Charu Malhotra, Vice President & Head of Marketing, Bath Products, Brilloca Ltd.</strong> said “Hindware is a household name, and has been at the forefront of industry-first designs and innovations. The new campaign objective is not only to strengthen that position but to also redefine the category conversation, which is only about aesthetics and beauty. Because the brand believes, the new age consumer is not just looking for beautiful bathroom solutions, but also features that make their lives easier. This is what led to the Brand Idea of ‘Thoughtful is Beautiful’.”</p> <p>Targeting newage customers between 25 -50 years of age, the TVC’s beautifully convey that be it style, quality, or innovation, Hindware matches international standards. The 360-degree integrated brand campaign features a series of multilingual films across languages such as English, Hindi, Kannada, Telugu, Malayalam to reach a wide set of audiences in the country. To further boost its reach, the brand has also leveraged a wide media platforms including print, radio, outdoor platforms, digital, online and OTT, to amplify the campaign’s reach and create excitement.</p> <div class="row" id="youtube_podcast"> <div class="col-sm-6"> <h2>Youtube videos</h2> <div id='yvideoslider' class='owl-carousel owl-theme'> <div class='item'><iframe width='100%' height='300' src='https://www.youtube.com/embed/LLrWUywrD3I' frameborder='0' allow='accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture' allowfullscreen></iframe><p></p></div> </div> </div> </div> <p><br/><strong>Contact Information:</strong><br> Manish Yadav<br> <a href="mailto:manish.muskpr@gmail.com">manish.muskpr@gmail.com</a> </p> <div id="keywords_section"> This press release is posted under categories <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/business"><i><u>Business</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/brands"><i><u>Brands</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/marketing"><i><u>Marketing</u></i></a>, <a target="_blank" style="text-decoration:none;color:#212529" href="https://www.easypresswire.com/category/lifestyle"><i><u>Lifestyle</u></i></a> </div> <div class="row" id="youtube_podcast">   </div> <br/> <div class="full each_post_signuo_social row"> <div class="col-sm-12"> <div class="tnp tnp-subscription"> <form method="post" action="https://easypresswire.com/blog/?na=s" onsubmit="return newsletter_check(this)"> <input type="hidden" name="nlang" value=""> <div class="row"> <div class="col-sm-4" id="follow_section"> <div> <h3>Follow us on </h3> <nav class="social-navigation" role="navigation" aria-label="Footer Social Links Menu"> <div class="menu-social-menu-container"> <ul id="menu-social-menu" class="social-links-menu"> <li id="menu-item-153" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-153"> <a href="https://facebook.com/easypresswire/"> <i class="fab fa-facebook-f"></i> </a> </li> <li id="menu-item-154" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-154"> <a href="https://twitter.com/easypresswire"> <i class="fab fa-twitter"></i> </a> </li> <li id="menu-item-155" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-155"> <a href="https://www.instagram.com/easy_press_wire/"> <i class="fab fa-instagram"></i> </a> </li> <li id="menu-item-155" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-155"> <a href="https://www.youtube.com/channel/UCjX1o2ZnQASooYny2hqYCuQ"> <i class="fab fa-youtube"></i> </a> </li> </ul> </div> </nav> </div> </div> <div class="col-sm-8" id="signup_section"> <div class="tnp-field tnp-field-email"> <h3>Daily Updates</h3> <input class="tnp-email form-control" type="email" name="ne" required placeholder="Enter Email Address"> <input class="tnp-submit" type="submit" value="Subscribe" > </div> </div> </div> </form> </div> </div> </div> </div> </div> </div> </div> </div> <script src="https://cdnjs.cloudflare.com/ajax/libs/jquery-easing/1.4.1/jquery.easing.min.js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-share/1.1.0/lg-share.min.js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-zoom/1.1.0/lg-zoom.min.js" ></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/lg-video/1.2.2/lg-video.min.js"></script> <script type="text/javascript"> $(document).ready(function() { $('#imageGallery').lightSlider({ gallery:true, item:1, loop:false, thumbItem:9, slideMargin:0, enableDrag: false, currentPagerPosition:'left', adaptiveHeight: true, onSliderLoad: function(el) { el.lightGallery({ selector: '#imageGallery .lightitem', animateThumb: false, showThumbByDefault: false } ); } }); }); /* $('#primgslider').owlCarousel({ loop:false, margin:0, nav:true, items:1, autoplay:true, autoHeight:true, autoplayTimeout:2000, autoplayHoverPause:true }); */ </script> <script type="text/javascript"> $('#yvideoslider, #poadcastslider').owlCarousel({ loop:false, margin:0, nav:true, items:1, autoplay:false, autoplayHoverPause:true }); </script> <style> #tags a{ text-decoration:none; color:#000; background: #dfdfdf; display: inline-block; padding: 5px 10px; font-size: 15px; margin: 0 2px 5px 2px; } #tags a:hover{ text-decoration:none; color:#fff; background: grey; display: inline-block; padding: 5px 10px; font-size: 15px; margin: 0 2px 5px 2px; } .ew-pr-social{padding-right:4% !important;} </style>' $scripts_for_layout = '' $uId = '0' $staff_role_id = '0' $registerfrom = 'backend' $title = 'Hindware Rolls Out Brand New Campaign 'Thoughtful Is Beautiful'' $singleImageUrl = 'https://www.easypresswire.com/files/company/press_image/2021/01/25/600ea7bc97670.png' $image_path = '2021/01/25' $image_name = '600ea7bc97670.png' $meta_des = '' $meta_kywrd = '' $meta_title = 'Hindware Rolls Out Brand New Campaign 'Thoughtful Is Beautiful'' $imageUrl = 'https://www.easypresswire.com/files/company/press_image/2021/01/25/600ea7bc97670.png' $bodyClass = '8369-hindware-rolls-out-brand-new-campaign-thoughtful-is-beautiful.html'

include - APP/View/Layouts/site_default.ctp, line 229 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::renderLayout() - CORE/Cake/View/View.php, line 546 View::render() - CORE/Cake/View/View.php, line 481 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 119

Hindware Rolls Out Brand New Campaign 'Thoughtful Is Beautiful'

Posted On Mon, January 25, 2021, 4:37 PM

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        list($imageWidth, $imageHeight) = getimagesize($fileUrl);
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[main] - APP/webroot/index.php, line 119

New Delhi: Hindware, the leading bathware brand has kickstarted the New Year with its new brand campaign ‘Thoughtful is Beautiful’. The new campaign is first-of-its-kind in the category, and aims to showcase how innovative performance-led product solutions that offer convenience to consumers is where true beauty lies.

In a series of commercials focusing only on ‘beautiful bathrooms’,the ‘Thoughtful is Beautiful’ film stands apart. Conceptualized by MagicCircle Communications, the films redefine the category convention, treating beauty as table stakes while starting a conversation that reinforces the brand’s inherent strength of innovations through technology. Directed by Karan Shetty and produced by Fingerprint Films, the ads are centered on the playful and relatable one-upmanship of a millennial couple. In the launch film, the husband’s sister unknowingly becomes part of the couple’s ‘Thoughtful VS Beautiful’ debate regarding the bathroom, and it becomes clear that the decision is not an easy one to make. The couple’s adorable and disarming banter continues in the shorter follow-up films, where the product features and the ‘Thoughtful VS Beautiful’ debate again take center stage.

Brand Hindware has undertaken rigorous research using traditional and new-age tools to understand the ‘white space’ in the market and consumers need to arrive at this innovative new positioning. The brand is consistently striving to offer products and solutions that ease the consumer’s life, and the ‘Thoughtful is Beautiful’ campaign showcases the same sentiment where the brand intends to provide functionally-led high performance and thoughtful products to the consumers.

Speaking on the campaign, Mr. Sudhanshu Pokhriyal, Chief Operating Officer, Bath Products, Brilloca Limited said,” Today, Hindware has carved a niche for itself as a relevant and trusted brand, as it has proven with time its dynamic capability to evolve with changing aesthetics over the years. It understands its consumers, and in return, its patrons trust Hindware to offer the best bathware products in India. The increasing amount of consumer data, in particular, is fundamentally changing how brands operate. This is especially true with the effects of the COVID-19 pandemic, where the already complex path to purchase has evolved even further, setting the scene for long-term changes in consumer behavior that we must be prepared to address. This is expressed in our positioning direction and it guides our business decisions.”

Mrs. Charu Malhotra, Vice President & Head of Marketing, Bath Products, Brilloca Ltd. said “Hindware is a household name, and has been at the forefront of industry-first designs and innovations. The new campaign objective is not only to strengthen that position but to also redefine the category conversation, which is only about aesthetics and beauty. Because the brand believes, the new age consumer is not just looking for beautiful bathroom solutions, but also features that make their lives easier. This is what led to the Brand Idea of ‘Thoughtful is Beautiful’.”

Targeting newage customers between 25 -50 years of age, the TVC’s beautifully convey that be it style, quality, or innovation, Hindware matches international standards. The 360-degree integrated brand campaign features a series of multilingual films across languages such as English, Hindi, Kannada, Telugu, Malayalam to reach a wide set of audiences in the country. To further boost its reach, the brand has also leveraged a wide media platforms including print, radio, outdoor platforms, digital, online and OTT, to amplify the campaign’s reach and create excitement.

Youtube videos

Contact Information:
Manish Yadav
manish.muskpr@gmail.com

This press release is posted under categories Business, Brands, Marketing, Lifestyle