BMW brings Andy Warhol’s Art Car to India
BMW Group India presents the 1979 Art Car painted by most renowned American artist Andy Warhol in India. His creation will be exclusively exhibited from 31 January - 2 February 2020 at the India Art Fair in New Delhi. After Alexander Calder, Frank Stella and Roy Lichtenstein, Andy Warhol created the 4th Art Car for BMW with the BMW M1Group 4 to compete at the infamous 24 hour race of Le Mans.
BMW Art Cars or the ‘Rolling Sculptures’ are original masterpieces of art that demonstrate an individual synthesis of artistic expression and automobile design. Since 1975, 19 international artists have created Art Cars based on contemporary BMW automobiles of their times, all offering a wide range of artistic interpretations.
Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “At BMW, we just don’t build the best performing cars, but deeply believe in the intangibles. We hold our design aesthetics very dear, this inspires us as well as our users to stretch their creative boundaries. People love BMW for its superior performance, safety, luxurious experiences, and an underpinning is the design and aesthetic creative sensibility. To help build and strengthen intercultural platforms of creativity in the field of art, music, design and architecture is therefore very core to us. India Art Fair is a perfect platform for us to reach out to our discerning customers and showcase the brands aesthetics and design philosophy. My personal favourite is the exclusive showcase of the most photographed BMW Art Car in the world - by Andy Warhol. It is at India Art Fair and I would urge our fans and patrons not to miss seeing it in person! We bring to India yet another timeless interaction between art, artist and the automobile closer to our customers and connoisseurs of art.