Indian Online Fashion industry launches Jignov

Posted On Sun, January 12, 2020, 2:30 PM

Indian Ecommerce industry had gone through a total consolidation phase in the last two years, attracting the heavy weights of the likes of Softbank. Fashion eCommerce had picked considerably in 2019, with the arrival of new portals that deliver unique consumer experience. One such portal is - a complete Online Fashion Shopping destination for the millennials and the fashionistas. 

Jignov had made a very humble start, concentrating predominantly on the mobile app user-base, and  had seen unprecedented success since its soft-launch in late 2019. Currently, with 20k+ Google Play store downloads, and more than 250+ sellers & 25,000 product options, Jignov is in the march of establishing itself the portal-to-look-up-to for all fashion shoppers in 2020. 

Gana, the founder of Jignov, says that most of their current customers are from Tier II & Tier III cities. Jignov was able to process and deliver orders from customers in the hinterlands of the country, including the north-eastern states and the Andaman & Nicobar islands. He claims that within a short time, Jignov was able to establish a solid customer base in the southern and eastern states. The New Year campaign from the 1st of Jan to 10th, seems to have had a positive reach to a wider audience in the metros and the Tier I cities. He is optimistic that Jignov’s orders shall outweigh their current numbers in the coming Pongal / Makara Sankranti festive week.

With plans to add 2000+ brands across categories in 2020, Jignov is all set to evolve as a model that addresses the pain-points currently daunting the Indian eCommerce industry.  The ‘Seller-First’ and ‘Best-Ever-for-Buyers’ business approach shall remain a thing to be watched for in 2020.

Ganapathy Subramanian (Gana), the Founder and CEO of Jignov, is a technopreneur, with 15+ years of retail & technology experience. He owns three brands that have an exclusive online presence in the leading shopping portals. In 2018, he decided to develop an online platform primarily to address the concerns he faced as a seller. Jignov intends to ease the challenges faced by the sellers and make the process easy and efficient for both the sellers and buyers. With a strong & an exceptional team, Jignov has taken a flying start and intends to make a disruptive impact in the market.

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This press release is posted under categories E-commerce, India, Start Up, Business, Brands, Lifestyle

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