Impact Tops the tally at Flame Asia Awards 2020
Impact communications, a leading rural marketing agency won big at Flame Asia 2020, bagging 23 medals - 13 gold 5 silver, and 5 bronze. Winning across categories & for different clients establishes their overall dominance in thinking excellence, innovative execution of campaigns on this widely contested & popular platform of Rural Marketers.
One of the remarkable Rural initiatives of Impact communications “Har Din Behter” for P&G won a couple of awards, recognized for being a Win-Win model. This menstrual hygiene campaign is a long- term property created by Agency for P&G is slated to reach 50 Million young rural women out in deep rural interiors driving behavior change & brand availability in tandem.
Another Long term campaign of Abbot India on Epilepsy awareness, ‘ Suraksha camps were recognized for its phenomenal reach across the country & for its unique delivery of addressing taboo that disease has in rural. For the last 7 years, the model is being constantly upgraded to deliver on getting patients in medical care fence year on year & then backing it by diagnostic health camps.
Yet another accoladed campaign “Gram Uday “ of Apollo tyres with a unique first of its kind approach in the category, winning gold for New on Ground Property of the year
“With Gram Uday campaign our Entire brand portfolio is penetrating in Rural & it is viable & brings community good on fore in rural markets for Apollo tyres. Delivering business growth & brand saliency simultaneously “ shared Farid Ahmed. Head Marketing (OHT) - Asia Pacific, Middle East, Africa. Apollo Tyres
Impact’s impactful work for clients like Mahindra Finance, Mahindra Tractors Bangladesh, HFDC, Perfetti Ven Malle won gold & making Agency a clear winner in the most prestigious RURAL marketing award platform of Subcontinent.
“The recognition in different categories & for diverse clients comes at a testing time. Reflecting our remarkable level of commitment, passion & work ethics, that is engrained as culture in our organization. We are incredibly thankful to our client partners who have engaged with us on long -term sustainable models in rural & have made us think differently & deliver strategic solutions for their business objectives.”
said Sanjay Kaul Founder & CEO, Impact communications.