Iodex offers a complete portfolio of pain relief solutions with the launch of “Iodex Rapid Action Spray”
India: GSK Consumer Healthcare today announced the launch of Iodex Rapid Action Spray, a body pain relief solution for modern day consumers. Synonymous with treating body pain, Iodex is a household name in India trusted by millions of consumers for over 100 years. As a true body pain expert, the brand understands pain needs of its consumers and continues to bring out innovations that cater to their evolving requirements. With the new launch, Iodex now has an exhaustive portfolio of pain relief products - Iodex Balm, Iodex UltraGel & Iodex Rapid Action Spray, which can cater to different pain states & address varied format preferences of consumers.
The new offering from Iodex contains five active ingredients that are known to penetrate deep into the skin, reduce internal inflammation and provide targeted pain relief. With this launch, Iodex continues to innovate its portfolio and establish itself as a true body pain expert.
It has a power packed formula of 5 active ingredients, namely Indian Wintegreen Oil, Menthol, Eucalyptus oil, Turpentine oil, Clove oil. This blend of ingredients with known analgesic properties helps provide targeted relief from different types of musculoskeletal pain like neck/shoulder pain, back pain, joint pain, sprain etc.
Anurita Chopra, Area Marketing Lead, India Sub Continent, GSK Consumer Healthcare said, “Iodex carries with itself a rich legacy of over a century, making it a household name in India. With the changing lifestyles of our consumers, the incidences of body pain have been on a rise. Therefore, as a brand that truly understands pain, we aim to be a one stop solution that caters to every type of pain in any format that our consumers prefer.”
She further added, “With the phenomenal success of Iodex Ultra Gel last year, we realise the growing need for different pain relief formats. We are confident that our new innovation - Iodex Rapid Action Spray, will address the core consumer needs & pave the way for a pain-free India”
Iodex Rapid Action Spray is available in two packs- 35 g at Rs. 140 and 60 g at Rs. 195 and is available across all leading chemist stores and e-commerce sites such as Amazon, 1 Mg, and PharmEasy.
About GlaxoSmithKline Consumer Healthcare
GSK Consumer Healthcare in India is a leading fast-moving consumer healthcare company. GSK in its portfolio has category-leading brands such as Sensodyne, Eno, Crocin and Otrivin. Its Mission Health program touches the lives of approximately 90,000 people by focusing on health and wellbeing with projects dedicated to neglected tropical diseases, dengue management, cleft and palate surgeries and plastic waste management.