Mercedes-Benz rolls out Mercedes-Maybach S-Class, the most technologically advanced and exquisite ‘Made in India’ luxury vehicle ever; sharp focus on the high-end segment

Posted On Fri, March 04, 2022, 12:01 PM
Mercedes-Maybach S-Class is launched in the V12 powered S680 4MATIC (CBU) and the V8 powered S580 4MATIC Made in India variants
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India’s leading luxury car brand Mercedes-Benz launched the ultimate global symbol of automotive excellence and motoring luxury, the Mercedes-Maybach S-Class in India. The pinnacle of automotive craftsmanship by Mercedes-Benz, the new Mercedes-Maybach S-Class combines the perfection and high-tech solutions of the New S-Class with the exclusivity and tradition of the Maybach. Reiterating the brand’s global focus on offering the most desirable products for the Indian customers, the Mercedes-Maybach S-Class was launched in India by Martin Schwenk, Managing Director & CEO, Mercedes-Benz India and Santosh Iyer, Vice- President, Sales & Marketing, Mercedes-Benz India. With this, the ‘Made in India’ Mercedes- Maybach S 580 also becomes the most technologically advanced and exclusive vehicle ever, to roll- out of Mercedes-Benz India’s world-class production facility in Pune.

Martin Schwenk commented, “The Mercedes-Maybach S-Class surpasses the pinnacle of excellence with its fine blend of luxury, technology and bespoke character. It is the new definition of luxury for the ever evolving S-Class customers, who are young achievers in their respective fields and expect the best of luxury products and services. In addition to the traditional attributes of luxury, comfort and exclusivity, these customers prefer the S-Class Maybach over other products for its highly intuitive and cutting-edge technology. The new Mercedes-Maybach S-Class is a unique combination of luxury and technology, and we are confident it will exceed customer’s expectations. The launch of the Mercedes-Maybach S-Class underlines our focus on introducing the most desirable products for our Indian customers and exceed the luxury offering introduced by the new S-Class.”

“The Mercedes-Maybach S-Class is the most advanced and exquisite product we have made in India till date, and it underlines our focus on the growing demand for high-end segment in our portfolio. This limousine demands the ultimate perfection in automotive workmanship along with the most technologically advanced integration introduced with the new S-Class. Therefore, it is a moment of pride for us to roll out the S580 4MATIC version from our manufacturing facility today. It reiterates the implementation of advanced technology and flexible processes in our manufacturing process.” added Mr. Schwenk.

Epitome of luxury and comfort

Well-balanced proportions and many exclusive details

Distinguishing features at the front include the distinctive bonnet with a chromed fin and the Mercedes-Maybach radiator grille. This is highly recognisable by its vertical, three-dimensional trim strips. The word mark MAYBACH is elegantly integrated into the chrome surround of the grille. The equally distinctive bumper further emphasises the vehicle's width with the shape of its air inlets. The side view is characterised by flush-fitted door handles and 19-inch wheels specially designed for this model. The LED ambient lighting in the exterior mirrors, projects the brand logo next to the opened front doors.

First-class experience in all the seats

The Mercedes-Maybach S-Class has a wheelbase that is 18 cm longer than that of the long variant of the Mercedes-Benz S-Class, integrated entirely to curate benefits for the rear compartment. The rear has been extensively upgraded to provide the ultimate luxurious experience. New comfort features include the massage function of the calf-rests on the Executive seats and neck/shoulder heating in the rear. Additionally, the globally celebrated Adaptive Rear Lighting (interior lights) is making its India premiere, with the Mercedes-Maybach S-Class. This feature provides the occupant the freedom to completely control the ambient lighting such as, adjusting the brightness, the size, and position of the light spot along with the light color-warm/cold. There is also a wide adjustment range between precise working light and relaxing lounge light available.

Effortless acoustic comfort

The new luxury saloon further enhances the excellent NVH (noise, vibrations, harshness) performance of the car. The extended NVH measures mainly benefit the rear section. Additional absorbent foam is installed in the area of the rear wheel arches. Like the rear door windows, the additional, fixed quarterlights in the C-pillars feature thicker laminated glass, as they are close to the heads of rear passengers. Noise-optimized tires with foam absorbers are available.

With active road noise cancellation, the interior of the already very quiet Mercedes-Maybach S- Class becomes even more hushed. In a similar way to headphones with noise suppression, the system reduces unwanted low-frequency noises using counter-phased sound waves. To reduce engine noises in the interior, the S 580 4MATIC features engine order cancellation (EOC). This means that the rpm of the engine is used as an input variable to generate counterwaves in the partial load range. The sound is emitted via the speakers of the Burmester® high-end 4D surround sound system.

Innovative Comfort Rear Doors: The new Mercedes-Maybach S-Class is equipped with electrically operated comfort rear doors. With this feature, the doors open and close with no effort at all. Its integration into the infotainment and control system MBUX (Mercedes-Benz User Experience) and Active Blind Spot Assist, ensures ease of use and additional safety. The rear doors can also be operated from the driver's seat – an important function when chauffeur-driven. In combination with the MBUX Interior Assistant in the rear, the comfort doors can be closed by a gesture of the hand and stopped by extending an arm.

Sublime beauty with exclusive details

On request, the exclusive appearance of the Mercedes-Maybach S680 4MATIC can be enhanced by a two-tone paint finish with dividing line. This is applied by hand according to the highest quality criteria. Distinguishing features at the front include the distinctive bonnet with a chromed fin and the Mercedes-Maybach radiator grille with fine & vertical chrome pinstripes. The Mercedes- Maybach S-Class also differs from its sister models when viewed from the side as it features a fixed quarterlight in the C-pillar. Exclusivity is emphasised by the Maybach brand logo on the C-pillar and the gas & brake pedals.


This press release is posted under categories India, Business, Automobile

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