Xiaomi announces Mi Credit
India, 2019 - Xiaomi, India’s number one smartphone and smart TV brand today announced Mi Credit, its digital lending solution in India. Mi Credit is Xiaomi’s second Mi Finance solution to be launched in India after Mi Pay.
Mi Credit is an online curated marketplace for lending, to offer the best personal loans to Mi Fans. The current lending partners are primarily NBFCs or Fintechs such as Aditya Birla Finance Limited, Money View, EarlySalary, Zestmoney and CreditVidya. It’s built as the first personal loan choice for aspirational young professionals and millennials. Mi Credit solves most challenges associated with the traditional lending industry with a 100% digital experience.
Mi Credit provides an easy application process for securing loans, with an intuitive interface. First time users can complete the digital application form within five minutes, and repeat customers can avail a loan with one click disbursement. Once the loan is approved within minutes, the consumer has the option to choose the amount and the tenure of the loan. The digital advantage also shows in realtime disbursement of loans and lower interest rates. Since Mi Credit is designed as a platform with multiple lending partners, it ensures higher success rate, with higher loan amount at a lower interest rate than any other existing solutions in the market.
Hong Feng, Co-Founder and Senior Vice President, Xiaomi Corporation / Chairman and CEO, Xiaomi Finance on the global launch of Mi Credit outside China, “Xiaomi’s Mi Finance business started four years ago in China, with an aim to provide Fintech innovation for everyone. We are committed to be the comprehensive financial partner for our global Mi Fan community, retail partners and manufacturing Industry. Today, we have over 300 million Mi Fans in our global community and having understood their consumption behaviour - it is one of the strengths we aim to leverage to build a stronger Mi Finance business globally. We see a huge opportunity for consumer lending in India with estimations reaching up to $1 trillion dollars in digital lending by 2023, as per a report from BCG. This makes us believe that our Mi Finance business, based on solutions such as Mi Pay and Mi Credit can truly revolutionise the Indian FinTech industry.”
Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India further added, “In India, the lending industry is on an explosive trajectory. As per a recent report from CIBIL, there are over INR 4 lakh crores worth of personal loans outstanding from nearly 1.9 crore customers, with each user accounting to an almost INR 2 lakh of outstanding amount. Of these 1.9 crore customers, majority tend to avail it for medical emergencies followed by shopping, wedding, travel and education purposes. We are bringing Mi Credit to India hoping to provide yet another innovative and truly digital solution for their lending needs.”
Mi Credit has been running in India in a pilot format, and has already disbursed loans of over 28 crores (approximately ~1 Cr / day) in November 2019. Over 20% of the users have availed the highest amount of loan INR 1 lakh. Currently, Mi Credit services more than 10 states spanning across 1,500 pin codes, and aims to expand its availability to 100% of the pin codes (more than 19,000 pin codes) by the end of FY2019. Of the 10+ states, the highest number of users have been from Maharashtra (16%) followed by Andhra Pradesh (10%) and Tamil Nadu (10%).