Truecaller’s new Vernacular and Video Solutions creating an Impact on 150M Daily Active Users
India: Truecaller today announced that the company’s Brand Solutions platform has enabled exponential growth for a lot of brands in the vernacular segment, delivering significantly higher engagement compared to industry standards across India. Truecaller’s strong presence in tier 2 and 3 cities as well as the capability to connect with the vernacular audience has enabled several brands to scale up their brand visibility and engage with millions of users across India. Truecaller’s programmatic platform facilitates brands with innovative advertising vehicles that are carefully chosen to deliver contextually relevant messages to its over 145 Million Monthly active users from the vernacular market.
India is a diverse country with more than a billion people speaking over 30 languages in 1600 dialects. With more than 234 million native Indian speakers on the internet, this potential market cannot be underestimated. Like every other medium, the digital marketer also requires catering to this segment of the population to expand a brand’s reach. Video advertisement is the ideal attention-grabbing combination of visuals and a narrative — perfect for introducing your brand, showing off individual products, or driving sales. Video solutions on Truecaller have seen higher engagement in the regional market in a shorter period and have become advertisers sweet spot to advertise as it creates a higher engagement with the audience and leaves an emotional impact.
Truecaller’s programmatic advertising inculcates the values of fostering a safe environment for brands so the focus remains on achieving meaningful impact and constructively sustained partner campaigns. Various diverse brands starting from jewellery, FMCG Brands, OTT Players, gaming platforms and construction clients have leveraged Truecaller for its capability to reach out to the vernacular audience. All these brands have leveraged the platform for promoting their ads (including banners & video ads) in various languages and have witnessed an increase in click-through rates (CTR) by 30%. Our platform is currently providing creatives in Hindi, Telegu, Malayalam, Punjabi, Oriya, Kannada, Tamil, Bengali and Assamese.
Speaking on the occasion, Sagar Manikpure Vice President - Global Ads Business at Truecaller said "With mobile internet and advertising going mainstream in India, brands have discovered the immense value that regional relevance and scale can bring. We are truly delighted to see our brand partners leverage Truecaller’s unparalleled scale of 150M DAUs and 2 Billion daily impressions to drive rich contextual engagement via languages that their audiences best connect with."
Commenting on his experience, Deepak P, Head Media Strategy and Planning, AutumnGrey said “Truecaller is a great platform which enables the advertiser to target the right users (both end consumers and the business owners). The vernacular content is surely an added advantage to increase the recall for the Brand / Product. From the recent campaign, we have observed that the ratio of ’click’ to ‘website visitor’ is 209% higher as compared to the other media platforms.”