India drops to 5th spot in global spam call ranking
Truecaller today released the findings from their annual Truecaller Insights Report, that listed the Top 20 Countries Affected by Spam Calls in 2019. This is the third edition of the report wherein there has been a significant shift in the ranking of countries that received the most spam calls.
A closer look at spam calls in India
According to the report, India has dropped down to the fifth position in terms of number of spam calls received by users globally, while Brazil continues to stay on top. However, spam calls received by users in India has continued to increase to 25.6 calls per user/month, which is a 15% upsurge from the previous year. One of the most interesting revelations that came from this year’s report was that 10% of spam calls came from financial service providers, a category that was not listed last year.
With regard to spam call categorization, operators continue to be the top spammers in India with 67% user calls received for upselling of various offers and reminders. However, with the rise of mobile payment systems and a growing middle economic class in the country, the study has witnessed banks & fintech-based organizations and telemarketing services emerging as big spammers recording 10% and 17% respectively.
Additionally, Truecaller also looked at the trends of spam SMS around the world and the report has indexed the top 20 countries that receive the most spam SMS. The data shows that spam messages are primarily received in emerging regions. India ranked at 8th position wherein users received an average of 61 spam SMS every month. The top three markets that are affected by this form of spam were in the African continent.
The full report can be found here:
Graphics can be found here: https://www.dropbox.com/sh/c1zpsewr8xdwbb5/AAD8Uli4tQQao5HuA7tIjn_Ta?dl=