Jaipur gets the ultimate party destination with India’s first-ever Club Roadies

Posted On Thu, November 28, 2019, 10:32 AM

Jaipur: Brimming with history and centuries old architectural marvels, the PinkCity of Jaipur is the ultimate hub known for its legendary past and grandeur. Over the years, it has also become the most sought-after city to unwind, explore and rejuvenate. What if all the elements that made Jaipur such a culturally distinct city, finely blend into a go-to place for the young and spirited clubbing enthusiast? Presenting India’s first-ever Club Roadies - a unique club infused with the never say die ‘Roadies spirit’ and celebrating the spirit of India’s longest reality show. 

Post the successful launch of Café Roadies in Noida in October, Viacom18 Consumer Products, in association with Work With Fun(WWF) is all set to expand its legacy to give an unforgettable experience to all Roadies fanatics with Club Roadies at Marriott, Jaipur, which launches on 27th November 2019. With all the elements of a vibrant club and a twist of ‘Roadies’, it sets the tone for a perfect party destination.

As part of its experiential additions, Club Roadies is designed with neon interiors, a dramatic Roadies themed task zone and a wall of fame that showcases the legacy of the show which is now a cult in India. Each corner of the club has also been uniquely designed keeping in mind Roadies themed photo zones for the selfie-crazed generation. What will also grab the attention of the guests is the Roadies Bike, specially designed for the club by the Rajputana Customs, the leaders in the growing custom motorcycle market. Club Roadies will be open all day as a café and Lounge Nights in the evening. It will have Club Nights 9 pm onwards on Thursdays and Saturdays. Club Roadies will also host some of the best DJs in the city, Ashnotic (DJ Bunty) and Himanshu aka DJ Hysteric who will offer foot-tapping beats and a one-of-a kind experience.

Club Roadies boasts of a selection of delectable food and drinks, that have been uniquely named in Roadies style. From Birbal Ki Khichdi - The Bhasar Between ManyReal Hero Wale Pakode to the Gatte Ki Knock Out Khichdi, the wide range of menu promises to strike a chord with the people who have made Roadies what it is today. In addition to this, some of the distinct signature cocktails like the Cutting Peg, The Banarasi Paan, Straight from the Fields are must-haves crafted specifically for the Roadie in you!

Commenting on the launch of Club Roadies, Sachin Puntambekar, Business Head, Viacom18 Consumer Products, said, “Club Roadies is a leap ahead in cementing consumer connect and make them experience the iconic show. As a show whose repute transcends across demographics, Roadies poses potential opportunity for consumer engagement across touch points and has evolved as a lifestyle franchise. After Café Roadies in Noida, we are happy to partner again with Work with Fun for the first-ever Club Roadies that promises to ramp up the nightlife in the city.”

 Commenting on the launch and association with Club Roadies in Jaipur, Mr. Neeraj Singhal &Mr. Ankit Gupta, Co-Founders of Work with Fun said“Club Roadies has set up a next-level clubbing & food experience for the fun-loving people of Jaipur. We wanted to create a place that is synonymous with comfort for an audience who loves spending time with their loved ones or groups and wants to enhance their everyday experiences like a Roadie. At Club Roadies we have tried our best to create an atmosphere for Roadies lovers to make them feel like a part of the show. With this, we have taken special care of Rajasthani taste and style which makes this club the outstanding one in pink city."

Mr. Ravindra Singh Rathore, Managing Director, Club Roadies Jaipur said that "Club Roadies in Jaipur has a wonderful combination of good food, fun, great music, and entertainment, with youngsters and Roadies’ lovers in Jaipur feeling closer to their favorite shows. Apart from being a club and lounge, it is also a café with club and lounge where friends can cook up their chats over a cup of coffee."

Rannvijay Singha added, “Over the years, Roadies has witnessed a remarkable journey to become what it is today. Our aim has always been to bring the show a step closer to the people and instill the passionate spirit of a Roadie amongst the youth. Post an overwhelming response to Café Roadies in Noida, we’re thrilled to bring Club Roadies for all the Roadies fans in Jaipur. I’m sure it will re-define the nightlife experience for all the youngsters who will enjoy every bit of it.”

Roadies gang leader and VJ Nikhil Chinapa said, “Club Roadies reflects the overwhelming popularity that the show has had over a decade. 16 years since it launched, Roadies isn’t just a show anymore but a way of life, a cult and a cultural watershed moment in the fabric of India’s youth movement. This club is an extension of the iconic legacy of Roadies that’s sure to resonate with its fans. Club Roadies will ramp up nightlife in Jaipur and allow youngsters unwind and relax, while being able to connect with the Roadies spirit. I’m looking forward to having a great time here.”

With a perfect combination of good food, fun, great music and entertainment, Club Roadies in Jaipur has all the elements, including the coolest graffiti walls and lounge area that will make Roadies fanatics feel closer to the show and live up to feeling like a real Roadies.


This press release is posted under categories Business, Brands, Marketing, Entertainment, Finance, Partnership, India

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