Airbnb Partners with the Princess Diya Kumari Foundation
Airbnb, the world’s leading community-driven hospitality company, announced the signing of a Memorandum of Understanding (MoU) with the Princess Diya Kumari Foundation (PDKF).
Through the partnership, Airbnb and the PDKF will work together to help the members of PDKF become Airbnb hosts by sharing their homes or their passions with travelers from around the world, thereby creating economic empowerment opportunities for women in rural parts of Rajasthan that don’t typically benefit from such opportunities.
PDKF and Airbnb will also partner to create social impact experiences to promote local culture and unique handicrafts made by local women in Rajasthan.
“It’s a pleasure and privilege to work with the Princess Diya Kumari Foundation to further empower potential female hospitality entrepreneurs in Rajasthan. This partnership perfectly embodies one of Airbnb’s core values of enabling local communities to benefit from the growth of tourism. PDKF has been instrumental in bringing Rajasthan’s artisans, culture and heritage to a global audience, and we look forward to showcasing Rajasthan to the world,” said Chris Lehane, Head of Global Policy and Communications, Airbnb, who was in Jaipur to formalize this unique partnership.
The announcement highlighted on Airbnb’s ongoing efforts to boost tourism across India and empower undeserved communities through tourism. The partnership builds on Airbnb’s existing efforts in India to promote healthy tourism and provide economic empowerment opportunities to communities in rural areas, including with the Self-Employed Women’s Association of India and North East Tourism Development Council.
Airbnb will donate all profits accrued from the two social impact experiences to the PDKF to further empower rural Rajasthani women through the organization’s initiatives.