TikTok democratizes eLearning with the launch of the #EduTok Program
TikTok, the world's leading destination for short-form video content, today announced the launch of the #EduTok Program, a multi-phased integrated initiative aligned with the wider objective of democratizing learning for the Indian digital community on the platform.
#EduTok has witnessed a great user response since its inception. To date, over 10 million pieces of content were created and shared using the #EduTok hashtag, which have garnered over 48 billion views and have been shared 1.8 billion times on TikTok.
Keeping in mind the larger benefits of Digital Learning, #EduTok is an effort to further highlight TikTok’s commitment to propel India’s creative economy and its contribution in the lives of digital natives.
Taking learning online to offline with the #EduTok Mentorship Program
As part of this mentorship program, Josh Talks will organize 25 #EduTok workshops where 5,000 creative individuals will be shortlisted and invited to attend a hands-on learning workshop delivered by an existing and popular #EduTok Creator. For the workshops, The/Nudge Foundation will also tailor-make content for these young individuals covering critical topics such as Soft Skills, Skill Development, Identity Building, Job Readiness and Career Planning. The workshops will be organized over six months starting from October 2019 until March 2020.
The workshops will be held across six states that include Bihar, Andhra Pradesh, Telangana, Rajasthan, Jharkhand and Jammu. Each workshop will accommodate up to 200 users and will be conducted in the states’ regional languages with popular TikTok creators who have impressed the audience with their inspiring content around motivation, language skills, health and fitness, respectively.
Exchanging perspectives on the future of learning in the age of Digital India
TikTok unveiled the #EduTok Program at an event in New Delhi today, to highlight and discuss the relevance of learning in the age of smart phones. Experts participating in this shift also came together to discuss the increasing appetite for online educational content. Participants included the following representatives:
- Aveg Agarwal, Senior Vice President, Toppr
- Supriya Paul, Co-founder and Director, Josh Talks
- Sophie Choudry, Actor and Fitness Icon
- Saurabh Adeeb, Head of Programs and Initiatives, The Nudge/Foundation
- Dr. Animesh, Popular #EduTok Creator
Together they spoke about the current landscape, different formats in education, benefits of online learning, the flexibility that comes along with eLearning and how this shift is helping mentors in reaching students at the grassroot level.
Nitin Saluja, Director, Public Policy, TikTok India said, “Education is meant to involve a process of collaboration and co-creation. As TikTok’s most impactful campaign in India to date, #EduTok has enabled an active exchange of knowledge and skills, which has brought about a shift in the consumption of educational content online. The #EduTok Program is TikTok’s effort in bringing innovation in the education industry by democratizing learning. The #EduTok Mentorship program is aimed at leveraging TikTok’s reach across 6 states with the lower literacy rates. We are thankful to our partners who have joined hands with us in this mission and are excited to make #EduTok a phenomenon in the world of education.”
Promoting e-Learning on TikTok through Strategic Partnerships
Along with the mentorship program, key educational technology companies such as Toppr, Made Easy and GradeUp have also joined TikTok to deliver subject-focused content for the platform. This collaboration will further give TikTok’s community of over 200 million users an opportunity to learn and grow as individuals and benefit from educational content available on the platform, in various formats, across categories and languages.
Aveg Agarwal, Senior Vice President at Toppr said, “It is encouraging to see that organizations are harnessing digital tools to transform India's education industry. Toppr is happy to collaborate with campaigns such as #EduTok and do meaningful additions that can help students learn better. Partnering with TikTok is our effort to continuously improve pedagogy and democratize the access to better learning."