Canon India rolls out Customer-Centric Initiatives and Offers
As the excitement brews for the upcoming Indian festivities, Canon India, one of the leaders in the imaging space, announced several offers and initiatives across the country, to add fervor to the celebrations.
To target the spirit of the festive season, Canon India has launched its new brand campaign called “DO GREAT WITH CANON”, which promises to empower and enable the ‘photography bug’ of customers and encourage them to take their first step towards the journey of photographic excellence. Through this campaign, Canon encourages its consumers ‘to explore the possibility of taking great images out of ordinary everyday moments’ with Canon DSLRs. The campaign story revolves around a young protagonist on his quest to make great shots from ordinary everyday moments. It shows how being at the right place and at the right time means nothing without the right camera. The campaign went live promoting its video on digital platform across India. It will further feature with a big bang in Print and Outdoor media with lot of impact properties.
Sharing his thoughts, Mr. Kazutada Kobayashi, President and CEO, Canon India said, “As one of the leading imaging brands in the country, we have been playing an instrumental role in enabling our customers to create memories that last a lifetime. Festivals are special occasions which bring about such memorable moments, and through our pan-India initiatives and customized offers we want to give our customers more reasons to rejoice during this season. With customer delight as our core resolve, we hope our customers make the most of this occasion and avail the festive benefits on their favorite Canon products.”
Along with the festive offers, the organization has also announced dedicated nationwide initiatives and activities to engage with customers during this season.
With Durga Puja, the biggest festive occasion in the East, Canon India participated in the region’s most renowned photo and video exposition namely Imagecraft and Phototech 2019, with a footfall of more than 10,000 audience. With this level of participation Canon aims to increase brand visibility and consumer brand recall. Further to the appreciation received form the photography fraternity, Canon India also unveiled the new EOS 90D at the Phototech exhibition.
In the North, Canon has lined up professional photography workshops to reach out to professional photographers and videographers in tier 2 and tier 3 cities and make them aware about Canon full frame mirror less cameras and RF lens series. Conducted by Canon’s technical experts and photo mentors, the workshops will provide hands-on experience on topics such as filmmaking, street, video blogging and portraits. The company would also be participating in the renowned Lucknow Photo Fair to be held on 12th & 13th October, where they will be showcasing their range of DSLRs, mirror less cameras, Pro DV cameras and printers, through a unique wedding themed demonstration zone
Alongside, roadshows have also been lined up in the region to reach out to jobbers with live demonstration of the colour and mono copiers specially designed for the segment.
In the West, the organization will be organizing exclusive Advanced and Wedding Photography Workshops for photographers along with live demonstrations of Full Frame DSLR Cameras & Mirrorless Cameras at key multi brand outlets.
Furthermore, to gain larger visibility during the festive season, Canon India has installed hoarding in strategic locations of Kolkata such as Kolkata Police assistance kiosks and around pathways leading to popular pandals. And to amplify the festive celebrations, special festive decors were deployed to 350 Canon Authorized Reseller outlets across the region and installed arch gates in front of partner outlets to spread the brand awareness.
In the South, with the Mysore Dasara festival around the corner, the company will be doing full-fledged promotions with kiosks and hoardings across the city. Canon has also partnered with radio channels like 93.5 Red FM for promotions and radio jingles. To maximize its visibility, Canon is conducting photo walks and workshops to engage with the photo enthusiasts in Andhra Pradesh, Mysore and Telangana.
Additionally, the company will be using public transport like buses and autos for branding and promotions to tap its key target audience.