PLAY debuts in India with PLAYFIT 21 & 53 smart bands
PLAY, a Delhi based smart wearable and audio technology startup announced the launch of its two new product categories - PLAYFIT and PLAYGO. Under the PLAYFIT series, the brand has introduced twoinnovative products-PLAYFIT21and PLAYFIT53 smart bands.PLAYFIT21, PLAYFIT53 smart bands will be available on Amazon during The Great Indian Festival Sale (28th/29th September – 4th October).
Commenting on the launch, Mr. Sandeep Banga, CEO & Founder, PLAY said, “We are excited to launch PLAY in the India market. Consumers are showing a growing interest and preference for smart wearable and the audio devices which arehelping align their lifestyle towards their interest in the technology. This new-age consumer seeks high quality devices which provide for an enthralling consumer experience. At PLAY, we are pushing the boundaries of innovation and best in class technology to provide a rich and adulatory device experience to our customers”.
PLAYFIT 21 Fitness Band - PLAYFIT 21 is the practical fitness band for the millennials. Loaded with the latest Nordic nRF52832 Chipset, the PLAYFIT 21 connects through Bluetooth 4.2. With a 0.96” color display, the band is IP68 based water and Dustproof. The Touch Button UI allows users to flip through several features - Heart Rate monitoring, Stopwatch, Pedometer and Sleep Monitoring. Pressing the Touch Button for 2 seconds allows the consumer to get detailed statistics for the specific feature. The dial face is customizable as per your mood and personality. Coupled with the app PLAYFIT – IoT Wearables,PLAYFIT 21 has retractable straps which also allows you to charge your band via USB power source. The PLAYFIT 21 vibrates to notify you for your SNS alerts and is available in Black, Purple and Blue colors.
Price: INR 1299 /-; Availability: Amazon.in
PLAYFIT 53 Fitness Band - The PLAYFIT 53 comes with a premium finish and a dual-tone color scheme. The smart design includes a 2.5D curved glass display along with a full Touch UI that allows the user to scroll through multiple features such as Notifications or Training Mode to name a few. The High Precision Nordic nRF52832 Chipset gives the PLAYFIT 53 an extra edge over its competitors. The 0.96” Color Display lets you track your Heart Rate, Steps (Pedometer) and monitors your Sleep (via App). Coupled with the app PLAYFIT – IoT Wearables, PLAYFIT 53 has exceptional durability, thanks to the IP68 Dust & Water-resistant rating. It senses hand gestures, enabling the users to click pictures, just by flicking their wrists. PLAYFIT 53 is available in two color tones - sporty Red and Black and a trendy Green and Black.
Price: INR 1999 /-; Availability: Amazon.in