Haier Introduces new Side-by-Side Refrigerator with Deo Fresh Technology

Posted On Thu, September 19, 2019, 5:00 PM

Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, augmented its side-by-side refrigerator line-up with the launch of a new HRF–622 series. These three latest variants- HRF – 622 KS, HRF – 622 KG, HRF – 622 CGcome equipped with Haier’s advanced technological innovations and a Smart Digital Control Systemto offer additional functional choices to the consumer.

Besides a contemporary design, the new range includes a Touch Control Panel and a sleek lustrous handle that further accentuates the elegant look of the refrigerator. The refrigeratorcomes equipped with Twin Inverter Technology making it energy efficientand offers a wide array of featureslike holiday function and fuzzy logic, which providesadequate internal cooling automatically. Additionally, the Deo Fresh technology and Multi Airflow Systemabsorbsimpurities and ensures uniform air cooling being equally distributed at all corners of the refrigerator while keeping the food fresh and healthy upto 21days* .

Understanding the consumer’s requirement, Haier has introduced the new variant with 34 per cent morestorage capacity in the freezer section of the refrigerator. Along with this, the freezer section comes with 3 door bins with increased height to store bigger bottles and 4 toughened glass shelves to store all the beverages, meatloaves& all other edibles which need cooling.The doors of the refrigerator opens at 90 degrees allowing full access to foodstuffs and door bins making it extremely convenient for the consumers.

TheHRF-662 series of refrigerator also incorporates the Super Cool and Super Freeze Technology along with smart sensors that automatically adjust the cooling supply in regards to the cooling demand leading to smart cooling and saving energy.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances India said, “With the launch of our new side-by-side HRF–622 series of refrigerators we are moving a step ahead in introducing latest innovations in the country that would accentuate customer experience and fulfill our motto of inspired living.”

The new series of refrigerators is available in three attractive and neutral colours – Black Steel, Black Glass and Chocolate Glass that would add a dash of finesse and easily complement with the interiors of the kitchen in a household.

Price and availability: The side-by-side refrigerators are now available in the market and are priced as follows:

HRF – 622 KS - INR 1,05,000/-

HRF – 622 KG-INR 1,15,000/-

HRF – 622 CG- INR 1,15,000


This press release is posted under categories Business, Brands, Marketing

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