Modicare annonces launch of Urban Color Pro White

Posted On Tue, September 17, 2019, 2:00 PM
Powered with 4-in-1 Radiance Whitening Complex, the Pro White range will be priced between INR 499 and INR 1699 only

Modicare Limited, India’s fastest growing direct selling company, today announced the launch of Urban Color Pro White - a unique range of whitening skincare solutions. Pro White is the latest addition to Modicare’s color cosmetics and skincare brand Urban Color formulated in Italy. It is packed with ’4-in-1 Radiance Whitening Complex that is designed to lighten and protect the skin tone by minimizing existing dark spots & providing long-lasting hydration.

This range consists of 4 technologically advanced formulated products, which help in keeping your skin healthy and safe from harmful UV rays. The product range constitutes of day and night skincare regime that protects the skin from ill effects of environmental factors while keeping it soft & supple.

The4-in-1 Radiance Whitening Complex is proven to work as a synergistic four-dimensional system to visibly diminish/repair uneven skin tone, refine skin texture, keep skin well moisturized and provide flawless radiance from within. The Urban Color Pro White Skincare Range is a specialist collection containing the power of Mulberry, Shea Butter, Avocado Extracts, Vitamin E,Niacinamide& Hyaluronic Acid. This composition not just helps in reducing the appearance of wrinkles and fine lines but is also effectively tested to target melanin production from early stimulus. Products under this category are also clinically tested on Indian skin tone for making it a perfect fit for it.

Contents of the Pro White category are made in Italy, which makes this range one of the most advanced and the finest skincare range in the Indian market. A sub-category under Modicare’s successful cosmetic range ‘Urban Color’, Pro White is non-comedogenic and free from paraben& mineral oils.

Commenting on the launch, Mr. Samir Modi, Founder, and Managing Director, Modicare Limited added,“Every product launched by Modicare, across categories has set a new benchmark for the industry. Urban Color Pro White is a technologically advanced range of skincare products that is best suited for Indian skin and is ideal for everyday use. With innovation and purpose at the heart of everything that we do, Urban Color extends our philosophy by giving a purpose to millions of Indians, not only by helping them be self-reliant but also achieve ‘Azadi’ in every aspect of their lives.”

Urban Color’s Pro White will have products ranging from INR 499 to INR 1699 and will be available through Modicare Consultants or at Modicare Distribution Points/ Modicare Success Centres/ Modicare Lifestyle Centres. The range includes:

Urban Color Pro White Anti – Spot Radiance Serum

Urban Color Pro White Anti – Spot Radiance Serum priced at INR 499 is an ultralight serum that effectively addresses excessive melanin-production to promote a more even skin tone. The anti-spot radiance serum helps to prevent the formation of future dark spots and other skin discolorations with continued daily usage.

Urban Color Pro White Fresh Radiance Lotion

Urban Color Pro White Fresh Radiance Lotion priced at INR 1699 is a lightweight day lotion with SPF 15 UV protection that effectively seeps into the skin, giving it a boost of radiance and brightness. It is suitable for normal to oily skin types.

 Urban Color Pro White Fresh Radiance Day Cream

Urban Color Pro White Fresh Radiance Day Cream priced at INR 1599 is a unique whitening skin care solution with SPF 15 UV protection which absorbs quickly into skin to deliver moisture and keeps skin looking fresh and luminous. It is suitable for normal to dry skin type.

Urban Color Pro White Fresh Radiance Night Cream

Urban Color Pro White Fresh Radiance Night Cream priced at INR 1599 is an advanced whitening night care treatment which renews the skin while you sleep. It is suitable for all skin types.

Urban Color also offers a complete range of color cosmetic products includinglip colors, lip glosses, nail lacquers, primer, foundations, blush, eye liners, eyeshadowsand more.


This press release is posted under categories Business, Brands, Marketing, Lifestyle, Skin & Beauty Care, Cosmetics

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