OPPO disrupts the mid-segment with A series 2020

Posted On Thu, September 12, 2019, 4:00 PM

OPPO, the leading global smartphone brand has been committed to providing futuristic technology across India.In line with its vision to providethe best-in-class technology at a compelling price, OPPO will be offering a quad camera setup coupled with Qualcomm Snapdragon 665, making it the perfect choice for fast-paced digital natives.OPPO’s A series has been instrumental in driving a remarkable growth of 31.83% for the company in Jaipur in the first half of 2019.

Commenting on the launch, Mr. SumitWalia, VP Product & Marketing, OPPO India said,“Continuing with the legacy of the A Series, the OPPO A9 2020 brilliantly caters to the diverse needs of today’s generation. With its futuristic and user-friendly design, the new smartphone ensures an immersive and interactive experience for everyone. We are delighted to present our latest offerings to the vibrant users in the Pink City.Our remarkable growth in Jaipur has encouraged us to continue introducing new devices from the A - series 2020 in this market and we hope that the new smartphones will provide further inspiration to our users like the mesmerizing heritage of Jaipur.”

Versatile Camera Technology

The OPPO A Series 2020 comes with a multipurpose Quad Camera setup to provide the consumers with infinite creative possibilities. The OPPO A9 2020 is equipped with 48MP Main Camera + 8MP Ultra-Wide Lens + 2MP Mono Lens + 2MP Portrait Lens. And, the OPPO A5 2020 features 12MP Main Camera + 8MP Ultra-Wide Lens + 2MP Mono Lens + 2MP Portrait Lens. Both the handsets are developed to satisfy users’ needs for all shooting angles and scenarios, including the Ultra Night Mode 2.0 and a whole host of artistic portrait styles.

The A9 2020 is equipped with a 16MP selfie camera, while the A5 2020 is equipped with 8MP selfie camera using AI Beautification technology for selfies to cater to different markets and the latest trends. The camera technology automatically identifies skin tone, age, gender, and skin colour.

Both A9 2020 and A5 2020 feature OPPO’s latest stabilization technology, designed to meet the consumers’ growing demand for high-quality action videos, with 4K video shooting capabilities. This allows more stable shooting while running, walking, cycling and more, along with improved video filters that allow users to create their own movies with the press of a button, ideal for creating eye-catching content in the era of short video apps.

An artistic and user-friendly design 

The OPPO A Series 2020 comes equipped with a brand new and more compact Nano Waterdrop screen, with a 31.4% decrease in the overall area compared to the previous generation, for a better look and user experience. A 6.5” full screen has an 89% screen-to-body ratio, which also uses toughened Corning® Gorilla® Glass 3+ that is two times harder than the third generation andoffers better resistance to scratches.

However, the OPPO A9 2020also features a 3D gradient design for a more vibrant, eye-catching look, with each handset made out of four curved 3D sheets, which makes it look thinner and fits comfortably into the hand.

Outstanding Hardware and Software for an Exceptional Experience and Performance

Supporting a 5000mAh battery capacity, the A-series 2020 handsets ensure an all-day use, capable of supporting up to19 hours of continuous operation.

In terms of audio, the smartphone is equipped with dual stereo speakers that offer improved sound quality, even at high volumes.Dolby Atmos® sound effects allow the smartphone to provide an immersive surround sound effect for the most immersive, thrilling sounds, videos and gaming experiences anytime, anywhere.

The handsets run on ColorOS 6.0.1, based on Android 9.0, providing a fresh visual experience that’s more sleek, refined and comfortable even after prolonged use. As well as offering fingerprint and facial unlock features, this operating system comes with a whole host of smart functions such as Smart Assistant, Riding Mode, Music Party and Gesture Navigation which improve user convenience, safety and the phone’s overall versatility.

Price & Availability

OPPO A9 2020 has a three-card slot (Dual Sim + MicroSD) that can support up to 256GB of memory. It will be available in two variants - 4GB RAM + 128GB ROM and 8GB RAM + 128GB ROM, priced at INR 16,990 and INR 19,990 respectively. The device will be available in two stunning colours – Marine Green and Space Purple.

OPPO A5 2020 also comes with a three-card slot (Dual Sim + MicroSD) with an expandable battery of up to 256GB of memory. Available in two stunning colours- Dazzling White and Mirror Black, the OPPO A5 2020 will be priced at INR 13,990 for 4GB RAM + 64GB ROM variant.

Providing a memorable experience for today’s generation, the OPPO A9 2020 will be available online on Amazon.in starting 16th September and offline on 19th September. The OPPO A5 2020 will be available exclusively on Amazon.in and offline starting 21st September withexciting offers for consumers:

Online Offers: In exchange for any other smartphone, consumers can get a discount of up to INR 2000/- and an upgrade offer for OPPO users of up to INR 2500/- along with no cost EMIs for 3 and 6 months. Additionally, the handsets will be available at a 5% instant discount on HDFC credit and debit cards when purchased through an EMI.

Offline Offers: At offline stores, consumers can avail 0 Down payment EMI options on Bajaj Finserv or 5% cashback on HDFC Debit/Credit Cards.  Jio customers can enjoy benefits worth Rs. 7,050 and upto 3.1 TB 4G Data on Rs 299 Plan. Vodafone Idea customers get Rs. 3,750 Cashback & 250 GB additional data with a recharge of Rs 255. Airtel Customers will get double data and Unlimited Calling with a recharge of Rs.249.

This press release is posted under categories Multimedia, Business, Brands, Marketing

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