’s first TVC eliminates brokers from property supply chain

Posted On Wed, December 16, 2020, 12:56 PM

With an aim to give a strong push to increase its operational scale and market penetration, real estate portal has launched of its first-ever TVC.

The 20-second ad highlights the real estate portal’s differentiated brand proposition of leveraging cutting-edge technology to eliminate brokers and middlemen from the property supply chain, and make it extremely easy and hassle-free for home owners to put their properties up for rent/sale.

The TVC targets home owners, a large percentage of whom are not very active online. That’s why TV has been chosen as a medium, especially using the vernacular channels in the cities they operate in, to reach these home owners effectively and at a low cost.

The video starts with a property owner talking about the hassles of enlisting a property with a traditional broker before going on to explain how can address these challenges and make property discovery extremely convenient and hassle-free.

The video was conceptualised and created by Circus Elephants, a 360-degree digital content agency specialising in creative content development and social media. Actor Shishir Sharma has been chosen to build credibility and trust for the owners who can relate more to a familiar face. The TVC will be launched in Mumbai, Pune, Bengaluru and Chennai. It will be delivered through regional news, movies and general entertainment channels to its target audiences. If you are looking for affordable place to live alone you can choose PG in bangalore

Saurabh Garg, Co-founder,, said, “The main concern of any home owner, anywhere in the world, is the discoverability of their property in the fastest time possible with the least inconvenience. This is why home owners tie up with property brokers – to improve discoverability, to enable swift discovery and to minimise hassles. But given the broken

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Apruv Pisal

This press release is posted under categories Private Sector, Public Sector, India, World

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