Samsung Launches 2021 Range of ACs

Posted On Fri, January 15, 2021, 12:18 PM
Bring Wind-Free ACs with PM 1.0 Filter, Convertible 5-in-1, 4-Star and Hot & Cold Inverter ACs

India– Samsung, India’s most trusted consumer electronics brand, today launched its 2021 range of air conditioners that includes Wind-Free ACs with enhanced smart controls and PM 1.0 filters, Convertible 5-in-1 Inverter ACs with Tri-Care filters, and Hot & Cold Inverter ACs. The new range has been developed to address consumers’ need for clean air, energy efficiency, convenience and customised cooling modes for each family’s needs.

The 2021 line-up, with a contemporary design to match the aesthetics of your living space, is available across all leading retail stores and online on Flipkart and Amazon, and Samsung’s official online store Samsung Shop.

Samsung has also entered the 4-star Inverter AC and strengthened its 5-star Inverter AC segment alongside Hot and Cold Inverter ACs to address consumer needs, taking its market addressability to 100%.

The new range of Inverter AC’s comes with Samsung durability promise of 10 years on Digital Inverter compressor, 5 years on Copper condenser and 5 years on PCB, along with 5-year free gas recharge.

“AC are no longer seasonality-based products. With people working and studying from home, the need for clean air, durability and energy efficiency are the primary concerns for consumers today. As consumers are at the core of everything we do, the new range has been designed keeping in mind changes in the lifestyle of consumers. Our new ACs with PM 1.0 and Tri-Care filters ensure health and hygiene, while our Convertible 5-in-1 Inverter ACs take care of your energy efficiency needs customized to each user. The smart and AI features of the new range provide convenience to consumers. We are positive that the new lineup will further help consolidate our position in the Indian AC market,” said Rajeev Bhutani, Senior Vice President, HVAC division, Consumer Electronics Business, Samsung India.

Healthy Living with Samsung ACs

With consumer focus shifting to health and hygiene, the new line up enables healthy living. Equipped with PM 1.0 Filter, the new range of Wi-Fi enabled Wind-Free ACs provides clean and breathable air by catching ultra-fine dust, and sterilizing virus and bacteria. The PM 1.0 filter is washable and reusable. It provides consumers with great advantage of enjoying fresh and clean air while saving on the extra maintenance cost of replacing the filter.

To add another layer of protection from bacteria, allergens and viruses, select Convertible 5-in-1 models sport Tri-Care Filter.

This press release is posted under categories Business, Brands, Marketing, Lifestyle, Electronics

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