The digital exclusive Bigg Boss OTT on Voot is set to turn on the heat with unmatched Over the Top entertainment
Ever experienced Over the Top drama, Over The Top emotions, Over The Top entertainment and an Over The Top Host? The nation’s favorite reality show Bigg Boss is just that - All things ‘OTT’ and more. The iconic show that has taken the nation by storm is all set to first launch exclusively on digital as Bigg Boss OTT and will bring to life drama, engagement and interactivity through its 24*7 high octane run for 6 weeks.
Starting 8th August, the temperature inside the Bigg Boss OTT house is set to soar with an eclectic mix of 13 popular contestants waltzing their way inside the house to become a part of the biggest entertainment phenomenon in India. The uber-cool and very chic producer, director and host Karan Johar will bring in the much-required swag and sass to the ongoings of the house while being the inmates’ only link to the outside world. Premiering on Sunday 8th August at 8 pm, Bigg Boss OTT produced by Endemol Shine India will stream LIVE 24x7. Apart from all the live-action, special episodes will stream every Monday to Saturday at 7 pm and every Sunday at 8 pm only on Voot.
With the theme of the house being ‘Stay Connected’, the contestants and their connections will be put to test every step of the way. Not only will the viewers get non-stop access into the house, but they will also be instrumental in determining the fate of the housemates with the help of special powers bestowed upon them. Taking the engagement and interactivity to the next level, Bigg Boss OTT will empower the show’s fans and allow them to take many important decisions impacting contestants. Right from deciding the tasks, twists, surprises, punishments and even eliminations, the viewers will play an integral role in the journey of the housemates.
Explaining the content strategy behind Bigg Boss OTT, Manisha Sharma, Chief Content Officer — Hindi Mass Entertainment, Viacom18, said, “Bigg Boss over the years has grown to become a phenomenon that drives conversations across the country. With the launch of Bigg Boss OTT, our digital audiences are in for a treat. The new digital exclusive format will take fandom to its next level through active engagement with viewers being able to play a part in the show’s progress. The beauty of this show lies in the versatility of the format and the fandom it commands. Understanding the increasing and diverse needs of our viewers, we have gone a step ahead in terms of innovation and created two different content offerings for the two different platforms i.e. now on digital and later on TV, while maintaining the core ethos of the show.”
Ferzad Palia, Head, Voot Select, Voot Kids & International Business at Viacom18 said, “Voot was conceptualized and developed with the vision to be future-ready and it has now grown to become one of India’s most loved destinations for diverse content and engagement. With Bigg Boss OTT that enjoys significant fandom being launched exclusively on digital-first, we are all set to provide fans with unmatched engagement and enhanced viewing experience through non-stop 24*7 access into the house and many such category-defining initiatives. We are sure that all Bigg Boss fans across the nation will love this hyper current, interactive and over the top edition of Bigg Boss OTT.”
Karan Johar, who breaks new ground as the host of Bigg Boss OTT, said, “Bigg Boss has seen some phenomenal success with every new season and I personally have been an avid fan of the show. For the first time, the show is set to launch a digital exclusive avatar as Bigg Boss OTT on Voot and is set to get crazier, dramatic and sensational than ever. The unimaginable is yet to happen and the Bigg Boss fans are in for a delightful 6 weeks ride with me. I am very thrilled to be the host of the show that I have been an avid viewer of on TV and look forward to presenting all the exclusive OTT entertainment from the house to viewers across India.”
Abhishek Rege, CEO, Endemol Shine India, said, “Endemol Shine India is delighted to present the 1st digital first season of Bigg Boss OTT on Voot. Every version and season of Bigg Boss pushes new boundaries to entertain from a production and content standpoint and Bigg Boss OTT is no different! As the audiences evolve so must the content to suit their changing tastes. This season will stream on Voot and has been tailored keeping the platform and the preference of the digital viewer in mind. As with Bigg Boss last year which we shot successfully amidst the pandemic, this time too, the safety of everyone on set is our foremost priority. Here’s to another first of Bigg Boss.”
Promising to be packed with ultimate over the top excitement and thrill, Bigg Boss OTT will set a new milestone for entertainment on digital through its disruptive content strategy. As they say “Itna Crazy ke TV pet toh ban ho jayega”