Homegrown apparel label, Saundh open its first retail store in Jaipur
Jaipur: Combining the legacy of India’s rich textile heritage with contemporary silhouettes, Divya & Sarabjeet Saluja unveils Saundh – an earthy Indian, homegrown apparel label for women. The brand has opened its first store in the city of Jaipur at Bapu Nagar, Tonk Road. With 1800 sq. ft. area, the Saundh store in Jaipur is spread over two floors. The interiors have been designed carefully inspired from heritage of Jaipur - symbolic arches designed in waft blue and ivory colour scheme. Saundh is everyday luxury wear that caters to women of all age groups. From 16 to 60, there is something for everyone. The brand, with stores in Delhi, Mumbai, Ahmedabad and online retail presence is known for great designs and affordable price points that position it a notch above from rest.
The people of Jaipur know how to balance heritage & fashion and Saundh beautifully aligns itself with this amalgamation With its refined aesthetics and multiple collections, Saundh is poised to change the way fashion is being perceived in present times. The label’s uniqueness and versatility are demonstrated in every fashion piece it puts out, as it effectively turns designs into emotions.
The USP of Saundh lies in offering high quality apparel at an affordable price bracket, which ranges between INR 3500 to INR 15000. The brand manages to breathe in the beauty of tradition in every piece yet capture the sensibilities of a global woman in a very subtle manner. Saundh offers the quality and finesse of designer-wear clothing that range from kurtis, gowns, kaftans, lehengas, tops and Indo-fusion sets.
“Saundh, as a brand, stems from our love for textiles and our vision to create a global label, inspired by India. With Saundh, we are trying to create a separate niche where the gap between designer clothing aesthetics & affordability minimizes. We launched the first store in Mumbai last year followed by Delhi, Ahmedabad and our online retail e-commerce portal for which we have received overwhelming response from patrons & customers. We are confident that with our garment manufacturing legacy, well-curated collections & incredible price range, we will soon become a leading Indian apparel brand”, says Mr. Sarabjeet Saluja, CEO, Sahiba Ltd & Saundh. The legacy of Saundh is intertwined with Sahiba Ltd., the 35-year-old legacy.
Having a tremendously strong foot hold in the clothing industry, Sahiba has entered the space of designer fashion retail under the label ‘Saundh.’ With a new approach to fashion, the seeds of Saundh bring with it lingering scents of freshness, colours and textures of the latest fashion trends.
Behrukh is a collection full of beautiful patterns & prints. A delightful mix of bold colours and prints with gorgeous Uzbek Suzani embroidery, this collection attains perfect balance with the addition of yarns and shell buttons. There are kurtis, tunics & jackets in Behrukh.
Katha is an ode to storytelling. This collection features hand-sketched motifs, inspired from the tree of life that has been converted into prints.
Designed in shades of ivory, charcoal, crimson and blue with silhouettes spanning from crisps to drapes, it is a statement in luxury and the love of craft. The third collection, Raag comprises of kurtis and tunics in a breezy creative symphony between traditional Jamdhani weaves and the colourful robes of Uzbekistan.
Fresh and playful, it is brought to life with matte cotton bases, sheer voiles and an ultra-silky touch. Nargis is inspired by the famed Mughal jaalis, this collection combines a calming pastel palette with beautiful embroidery patterns in ivory tone.
Comfortable yet dressy silhouettes like straight kurtas and shararas, further adorned with gota and mirrorwork, make it perfect for every occasion. Haya brings together the magic of archival textiles and flowy silhouettes to craft a story of elegance. Designed in English powder shades of pink, yellow, grey and ivory, it is given a sublime touch by glorious chintz florals on georgette. Embellishments include layers, soft tassels, intricate pearls and laces.