Piaggio launches Aprilia Storm in India

Posted On Mon, June 03, 2019, 12:00 AM
Aprilia brand of racing DNA introduces the 125CC Storm in two distinct colours of matte yellow and matte red

• Aprilia brand of racing DNA introduces the 125CC Storm in two distinct colours of matte yellow and matte red
• Offers the new premium scooter at an attractive price of INR 65,000/-
• Aprilia Storm will be available across Vespa & Aprilia showrooms across India

Bringing Aprilia’s winning technology and uncompromising spirit from the track to the road with its philosophy of designed for racers but built for riders, Piaggio India introduces the aspirational and stylish Aprilia Storm in India. Living up to its name and equipped with a high powered 125CC three valve engine,Storm offers the young, experimental and bold Aprilia enthusiasts best-in-class power, performance and premium riding experience. The newest member of the Aprilia family comes in two distinct colours–matte yellow and matte red, supported by bold graphics that successfully interweaves the racing brand’s rich Italian heritage, champion DNA and design aesthetics.

Aprilia Storm wears distinctive, aggressive and bold graphics which is aimed at imaginative, fashionable and socially conscious Generation Z and aptly reflects the design of brand Aprilia.The automatic scooter is balanced by wide terrain 12-inch tyres which lends it a sturdy character. The distinct sporty handlebar, the light unit included in the shield and above all the pronounced "beak" on the front wheel characterize the front end of the powerful scooter. Its CBS system provides proportional brake distribution between the front and rear wheels thereby increasing the stability of the vehicle. Aprilia Storm is introduced at an attractive price of INR 65,000 (ex-showroom).

Commenting on the launch of Storm, Mr Diego Graffi, Managing Director and CEO, Piaggio India said, “We are delighted to launch the long-awaited Aprilia Storm in India. Known for its undisputed racing heritage, Aprilia uses cutting-edge technology to design and create premium differentiated products for the youth of the country that reflect the true characters of brand Aprilia. Storm has a dynamic exterior theme with vibrant colours, specially designed wide terrain tyres, 125 cc engine and customisation through accessories that makes it unique.”
Mr Ashish Yakhmi, Head of Two-wheeler business added, “Our premium lifestyle products reflect the personalities and attitudes of the rider, we believe Aprilia Storm will catch the imagination of the discerning Indian youth, break new grounds and help us reach out to a larger audience. The stylish and sporty Storm will fit perfectly in the squad, be the most reliable partner for impromptu plans and bring together groups of friends to share memorable riding experience.”

About Vespa:
Piaggio invented the Vespa in 1946. Having successfully established itself in the world-wide two-wheeler segment, Vespa was launched in India in April 2012. The Company has a state-of-the-art plant in Baramati, Maharashtra, where it manufactures the iconic Vespa alongside Aprilia SR range and also manufactures a range of 3 and 4 wheeled commercial vehicles at a separate manufacturing facility in Baramati.

About Aprilia:
Aprilia was born into racing and is the real sporty flagship brand for Piaggio Group. With 294 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competitions. These are joined by an impressive 54 world titles: 38 in Road Racing World Championship, 7 in Superbike and 9 in Off Road disciplines.


This press release is posted under categories Business, Automobile, Education

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