OYO’s Summer Booking Index – 119% increase in bookings; an OYO booked every 0.50 secs
- A 119% increase in overall bookings in Q1 (January - March 2019) for summers vis a vis the same booking period last year
- An OYO was booked every 0.50 seconds
- Amongst offbeat destinations like Chail, Almora, Alwar, Chikmagalur, Coorg, Yercaud - Coorg records a 159% increase in bookings with most traction from Bengaluru
- App bookings 28.8 times desktop bookings
New Delhi : OYO Hotels & Homes, South Asia’s largest, China’s 2nd largest, and the world’s 6th largest and fastest-growing chain of leased and franchised hotels, homes & living spaces today released Q1 travel booking index highlighting how Indians have planned their travel in the upcoming summer months. The index revealed a 119% increase in overall bookings vis a vis the same booking period last year (January - March) highlighting the growing trend amongst Indians planning their summer vacations months in advance. An OYO was booked every 0.50 seconds and Goa, Delhi and Bengaluru emerged as top booked destinations. Interestingly, Goa, as the top destination, received maximum traction from Bengaluru and Pune and the maximum bookings were made by couples (58.4%) followed by families (28.3%). Also, app bookings were 28.8 times of desktop showcasing the growing preference of Indians to use an app to make bookings against other channels.
Interestingly, a deep dive into few offbeat, non commercial destinations revealed Coorg as the most booked city amongst other top contenders like Chail, Almora, Alwar, Chikmagalur, Coorg, Yercaud with a 159% increase in bookings vis a vis last year. Coorg received the most bookings from Bengaluru with maximum bookings from couples (44.3%) followed by an almost equal traction from families and solo travellers. Index highlights that these offbeat destinations are most preferred by couples given the scenic beauty and great weather. Estimates also reveal that the budget category hotels are scoring high in bookings.
On the growing popularity of Summer bookings and the interesting trends, Aditya Ghosh, CEO, India & SA, OYO Hotels & Homes, said, “Summer vacations with family and friends have been an intrinsic part of everyone’s lives growing up. We, Indians, look at this as an opportunity to spend quality time with loved ones and are always looking at different ways to make the experience special. What we’ve noticed is that the discerning Indian traveller today invests a lot of time planning the summer vacation months in advance. At OYO, we value and understand the need for affordable good quality travel and accommodation options and are constantly working towards making stays comfortable and hassle free at affordable prices across the country. Our range of properties right from hotels, homes to resorts ensure that we create quality living spaces for everyone”
OYO Summer Booking Index also throws light on consumer behaviour and trends in the international markets. Kuala-Lumpur, Jakarta and Kathmandu registered maximum bookings in Malaysia, Indonesia and Nepal respectively. Nepal recorded a 220.8% increase in bookings in comparison to last year.
*Period of comparison: Booking Period - January to March 2018 Vs January to March 2019
About OYO Hotels and Homes:
OYO is the world’s 6th largest hotel chain operating from Tokyo to Texas and the world’s fastest growing chain of hotels, homes & spaces! With the @Leisure Group joining the chain, OYO today has footprints in more than 800 cities across 24 countries - UK, US, India, China, Malaysia, Nepal, the UK, UAE, Indonesia, Saudi Arabia, the Philippines and more recently Japan. With over 18,000 buildings and 636,000 units under management and more than 45,000-holiday homes, OYO is backed by leading investors, including the SoftBank Vision Fund, Sequoia Capital, Lightspeed Ventures, Hero Enterprise, and China Lodging Group. For more information, log on to https://www.oyorooms.com/