Content marketing simplified is a marketing technique focused on creating, publishing and distributing valuable content for a large group of audience thus helping in increased brand visibility and awareness.
Below pointers justify “How content marketing is the new Public Relation strategy”: –
Content development is the process of helping your content reach to wider audience. Producing and sharing captivating content is a major part of Public Relations which helps to distribute the content effectively and efficiently. The goal of amplification is to increase your brand’s reach while encouraging your audience to get updated regularly.
Making Viral Content
In the era of digitization, the world is moving to digital platforms and so is Public Relations. Agencies are now targeting the audience digitally to sell their products and services. Making a catchy content, using memes and taglines to get user attention is now a major part of content writing and marketing. Agencies are keeping a track of latest happening and surroundings along with keeping a tab on their competitors’ marketing tactics to make their content. Best example is Amul, Burger King and McDonalds.
Content Marketing helps in Search Engine Optimization
Search Engine Optimization plays a vital role in company’s growth. Quality content and right use of tags, keywords and phrases help in SEO of company on digital platforms. The catchier and trendier your content is, the more are the chances of getting higher ranks on search engines.
Update your content on regular basis
Given the short attention span of audience in this digital era, it is important to keep feeding content regularly to your audience. This makes your product more visible resulting in better publicity and higher sales.
Deliver the Right Information at the Right Time
In this fast pace of life, it is extremely important for PR Strategists’ to deliver right information at the right time. The moment you delay the information for even a few hours, the importance of that information goes in vain resulting in waste of time and efforts, see J’adore Boudoir Photography. For example, in the case of crisis, it is suggested to communicate the same immediately rather than delaying the information which further leads to brand image damage.
Above mentioned points clearly state that in the era where content is the King, it is necessary for Public Relation Strategists to plan and execute content in such a way that it stands-out from the public, making you and your products/services more visible and salable.