Digital PR is one of the most effective ways of creating brand awareness among the target audience. It gives you recognition and builds reputation. Digital PR is no less different than any traditional PR method but provides better opportunities to reach out to the audience who are out of offline reach. The online presence of …
All brands want to sell without seeming pushy and explicit about it. It is a tightrope balance which is seemingly easy to speak about and equally difficult to execute when distilled into a marketing message, a product presentation and pushed into a call-to-action button. Selling is not selfish. It is necessary and crucial to the …
Continue reading “Story-Selling: How to sell and story-tell at the same time?”
E-mail marketing is an effective and professional way of engaging with target audiences directly and globally. It is referred to as the digital glue of the social world. It is estimated that as every other field goes online, so must the approach of professionals. It is estimated that every second person in this world uses …
Social media is a common tool used by the marketers today. It has done well to businesses but the prevailing myths behind their success are something that needs to be smashed out. These myths act as a barrel between you and truth, and here, business and truth. Let’s discuss the reality that lies behind them: …
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Facebook is an engaging source of connecting with a large number of audience. People plan to use this platform to perform their business activity digitally. While using Facebook, they often tend to commit irresistible mistakes that make their page ineffective. Below discussed are the four common mistakes that we make while handling our Facebook business …
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Digital PR is an online business tool used by professionals to increase their online brand awareness and existence. Coming from a decade where digital platform made a noise in the market, it is important that we proceed with the latest Digital PR strategies. Digital PR strategy is a guideline of your campaign that you need …
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Digital marketing has been in vogue for quite a long time however In the times of corona, digital marketing has scaled a new height and explored the birth of new business functionality. Businesses have started operating in a completely different manner and things have started moving faster. Digital marketing is one of the important tools …
Digital world is complex. With every upgrade in technology, often it gets tricky to understand the nitty-gritty of the platforms. Digital communication is becoming impactful day by day and it has changed the thumb rule of the game. Even the closed door organisations are gradually opening up to this new medium. Traditional Public Relations firms …
Struggling to make your clients happy by bringing their social media presence visible is the problem of almost all social media marketers. Even after trying every possibility, the results coming out are either vague or unpleasant to your client. Every business today is using a digital platform to measure according to the advancements of today’s …
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The global pandemic has led to live with the most difficult times of all for PR professionals/marketers. The lack of business and loss of jobs has made us all think about how the scenario for the PR industry will take place from the business front. Various limitations and the prevalent crisis in the media has …
Continue reading “Do’s and don’ts for PR executive during the ongoing time of global pandemic”