There is no doubt in the fact that the Press release is one of the most effective tools of communication for a brand, or an organization to reach their target audience. Press releases are written statements issued by the company. Despite being a most known tool, there are some mistakes which occurred quite often while drafting press releases. We have jotted down these spoilers which can make your press release unworthy or less potent.
Headline is too dull:
While reading news, what majorly attracts the readers is the headline. If your headline isn’t catchy and doesn’t give you the overview of the story, the readers are not going to read it further. Make your headline enticing which will encourage your reader to devour.
Written in first person, not third person:
Press releases should always be written with a third person view. One should never use I and You in the press release. A good advice would be to pick any of the newspapers and see how the stories are written. Keeping with the rules for news stories, always remember to write only in third person.
Too much hype:
The copy that is filled with exclamation marks and unnecessary adjectives can annoy the journalists. The hype should be in content. One should keep their tone measured and concise and focus on interesting facts and details.
Too little content:
While drafting a press release, don’t make a mistake of not providing enough content. A journalist wants to know all the facts, so don’t forget to put all the possible details. It’s better to not to issue a press release if you find that your content does not have substantial value.
Don’t work in haste. If you are writing a press release, you must use adequate punctuation throughout. Proper punctuation is important for your press release to be published. It’s always better to review your copy thoroughly once again before disseminating it in the media.
Press releases are press releases, not an advertisement of your brand or organization. They can have promotional value but not an advertisement.
Not using the quotes:
Using quotes from a Spokesperson/ stakeholder/ expert will increase the credibility of the press release. We should place the quote wisely. Journalists don’t make any change in the quote. Be punchy and concise.
Press releases have always been an integral part of media strategy. So it’s important to draft flawlessly. Moreover, it represents your organization /brand so you need to be more cautious and careful always.